by Ray Schultz on Feb 28, 1:08 PM
Half of all recipients have bought a product after receiving a timely ping, Validity reports.
by Ray Schultz on Feb 27, 6:36 PM
Eighty-three percent of global companies will increase their marketing budgets this year, according to the 2023 Global Customer Engagement Review, a new study from Braze.
by Ray Schultz on Feb 24, 3:04 PM
Not many consumers are always pleasantly surprised by the marketing messages they receive, MessageGears reports.
by Ray Schultz on Feb 23, 2:03 PM
Studies by Optimove and Vericast reveal that consumers have concerns about privacy as it relates to text, email and online ads.
by Ray Schultz on Feb 22, 5:11 PM
Email and mobile stand out in ecommerce sales, with price the main driver, Marigold reports.
by Ray Schultz on Feb 21, 4:54 PM
This works in both directions -- both pro and con, a Wharton study reports.
by Ray Schultz on Feb 20, 4:29 PM
Here is a primer for brands on how to engage consumers without driving them away.
by Ray Schultz on Feb 17, 3:25 PM
Marketing emails should not be written by ChatGPT. It takes a human being to communicate with another human being.
by Ray Schultz on Feb 16, 5:22 PM
Positive sentiment rises when prizes and gifts are delivered quickly -- showing that instant gratification works, Fooji research says.
by Ray Schultz on Feb 15, 5:36 PM
Most firms are still using manual processes to handle consumer data requests, Cytrio reports.