by Ray Schultz on Oct 31, 4:28 PM
Email is by far the most popular channel with consumers for communications during the Black Friday-Cyber Monday weekend, according to a study released Tuesday by Sinch Mailgun.
by Ray Schultz on Oct 30, 1:31 PM
IBM's Watson product was probably the most-advertised product in Q3.
by Ray Schultz on Oct 27, 5:04 PM
It's all too easy for salespeople to write overly long copy full of buzzwords.
by Ray Schultz on Oct 26, 12:00 PM
Email is deemed the most effective channel, Zoominfo and Ascend2 report.
by Ray Schultz on Oct 25, 3:12 PM
Humans beat AI in an email creative test. But don't start celebrating just yet. Humans had the edge in emotional intelligence.
by Ray Schultz on Oct 24, 2:22 PM
Two firms have teamed up to create Leap, an email-centric CRM agency they hope will resolve pressing issues that plague email marketing programs.
by Ray Schultz on Oct 23, 2:50 PM
Martech now takes up 30% of all marketing budgets, and CMOs expect increases this year, LXA reports.
by Ray Schultz on Oct 20, 4:26 PM
Almost all business leaders say customers expect better service than they now receive, a study by Interactions shows.
by Ray Schultz on Oct 19, 1:31 PM
Email is the most-used form of 'foundational' contact data, followed by phone, Experian reports.
by Ray Schultz on Oct 18, 4:15 PM
Consumers feel they have little control over how their personal data is used by companies or the government, Pew Research Center reports.