by Ray Schultz on May 14, 4:46 PM
Email lists erode even during normal times. Here are some problems -- and possible solutions -- from ZeroBounce.
by Ray Schultz on May 13, 11:49 AM
Thirteen email service providers are rated by several factors, including overall current offering and strategy.
by Ray Schultz on May 12, 3:54 PM
Most marketers are confident in their ability to comply with new regulations, Merkle reports.
by Ray Schultz on May 11, 4:47 PM
The supermarket sector saw the highest growth in conversions in April, followed by the Home category, Namogoo reports.
by Ray Schultz on May 8, 5:20 PM
Don't give everyone the same opt-in form -- personalize it by audience and types of content, WinSavvy.com founder Adhip Ray suggests.
by Ray Schultz on May 7, 3:23 PM
Over half are buying -- but B2B buyers have also cut costs, and are in no mood for lengthy treatises, LeadMD reports.
by Ray Schultz on May 6, 3:33 PM
You can't infer consent from the act of scrolling -- and email permission must be explicit, the European Data Protection Board says -- adding that people must be offered "control" and a genuine choice in accepting or declining the terms offered or declining them without detriment.
by Ray Schultz on May 5, 1:59 PM
Data is not being exchanged between silos and people are reminded to download apps they've already downloaded, according to a study by Iterable.
by Ray Schultz on May 4, 4:13 PM
NetWise offers an ID graph that it says can help brands identify everyone from professionals to stimulus check recipients. But how?
by Ray Schultz on May 1, 4:47 PM
Email veteran Ryan Phelan discusses the challenge of marketing to different locales, from those opening up to those still locked down.
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