by Ray Schultz on Dec 14, 1:55 PM
Two big areas for improvement are hiring of designers and integrating other channels with ESPs, Litmus reports.
by Ray Schultz on Dec 13, 12:50 PM
Many B2B brands are seeing improved metrics. But challenges remain, Momentum ITSMA and the ABM Leadership Alliance report.
by Ray Schultz on Dec 12, 4:52 PM
Of all SMS traffic, 1.1% now falls into the category of SMS pumping fraud, Twilio reports.
by Ray Schultz on Dec 11, 2:01 PM
Advisory to B2B sellers: By the time buyers contact you, they are already 70% of the way through the buying journey.
by Ray Schultz on Dec 8, 1:58 PM
Here are some strategies to get your email delivered into the inbox, courtesy of Litmus and Salesforce.
by Ray Schultz on Dec 7, 4:04 PM
Do entrepreneurs and creatives that use GoDaddy really need help with email marketing?
by Ray Schultz on Dec 6, 11:11 AM
Monday is the most popular day for sending emails, Customer.io reports. There has been a 26% increase in email volume overall, at least on the Customer.io platform.
by Ray Schultz on Dec 5, 12:25 PM
Email will also command a substantial share of B2B marketing spend in 2024, a study by Sagefrog finds. Overall marketing budgets will see some flattening in 2024.
by Ray Schultz on Dec 4, 1:41 PM
Consumers distrust irrelevant or intrusive AI-driven personalization. Data privacy is their top concern.
by Ray Schultz on Dec 1, 2:32 PM
Yet two thirds of marketers have already integrated Gen AI into their tech stacks, SOCi reports.
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