by Joe Mandese on Mar 28, 7:39 AM
eMarketer has released an updated outlook calling for U.S. TV ad spending to erode through 2020. While the agency analyses are generally focused on the …
by Joe Mandese on Mar 27, 6:19 PM
American Internet users are overwhelmingly concerned with recent reports that Cambridge Analytica abused the data of Facebook users to influence the 2016 Presidential election, according …
by Joe Mandese on Mar 27, 10:23 AM
A survey of CMOs or their equivalents among 747 member executives finds a 10 percentage point bias toward men, according to findings of a survey …
by Joe Mandese on Mar 27, 9:55 AM
Most digital marketers find it challenging to accurately measure their programmatic media buys and they think it's their agencies' fault. That's the finding of a …
by Joe Mandese on Mar 27, 8:39 AM
Eight percent of Internet users say they will stop using Facebook because of news about Cambridge Analytica's abuse of users' personal data, according to findings …
by Joe Mandese on Mar 26, 4:50 PM
The complete list, ranked 1 - 100.
by Joe Mandese on Mar 26, 3:38 PM
On the eve of its annual conference in New York City this week, the Advertising Research Foundation is expected to announce a new initiative for …
by Joe Mandese on Mar 26, 1:17 PM
In the aftermath of news that Cambridge Analytica illicitly collected data of 50 million Facebook users, anonymous, collaborative technology worker app Blind surveyed its users …
by Joe Mandese on Mar 26, 10:40 AM
Demand for U.S. media inventory expanded in February, both sequentially and year-over-year, according to just released estimates from the U.S. Ad Market Tracker, a collaboration …
by Joe Mandese on Mar 26, 8:41 AM
GroupM's MediaCom unit was the most awarded media agency network in terms of the major international media-relevant awards competitions compiled annually by the Gunn Report. …