by Joe Mandese on May 22, 9:12 AM
If there was any doubt that Starbucks is as much a media platform as it is a coffee shop, new stats from eMarketer should lay …
by Joe Mandese on May 21, 4:57 PM
Asked which direction their clients would be shifting their TV and digital ad dollars in over the next 24 months, half the respondents to a …
by Joe Mandese on May 18, 5:25 PM
It may be common sense that CEO's with strong reputations also have a pronounced effect on the reputations of their corporations, especially for high profile …
by Joe Mandese on May 17, 8:31 AM
Pivotal Research Group analyst Brian Wieser, perhaps the most respected economist tracking the ad business, revised his estimates for U.S. advertising growth this year by …
by Joe Mandese on May 15, 3:58 PM
Amazon ranks as the most trusted retail brand, according to results of the 2018 Brand Trust Index Retail Report, being released this week by Ayzenberg …
by Joe Mandese on May 15, 8:34 AM
The statsmasters at eMarketer this morning revised their estimates for ride-sharing service pioneer Uber downward, as part of a correction attributed to bad PR, as …
by Joe Mandese on May 14, 6:12 PM
Publicis Media dominated the major agency holding companies' in media billings gains during 2017, taking a 17.8% share of the market, followed by WPP's GroupM …
by Joe Mandese on May 11, 12:03 PM
The emergence of an "earned" media marketplace, as well as a shift toward integrated paid/owned/earned media campaign strategies, has been a boon to the media …
by Joe Mandese on May 10, 4:48 PM
The good news is for the digital advertising economy is that prices for digital advertising inventory are trending upward. The bad news is they're lagging …
by Joe Mandese on May 10, 1:33 PM
Aside from stumbling upon billions of "outbound" digital ad dollars from China's "export market," Pivotal Research Group analyst Brian Wieser revealed some interesting disconnects between …