by Joe Mandese on Oct 19, 11:47 AM
Madison Avenue went on a shopping spree during the first three quarters of 2018, spending billions to bolster the big agency holding company's holdings. While …
by Joe Mandese on Oct 16, 10:44 AM
The good news is the programmatic digital ad marketplace is expanding rapidly. The bad news is it is projected to become increasingly opaque as more …
by Joe Mandese on Oct 15, 11:21 AM
Two-thirds of Americans say they are aware of social media bots, with 44% saying they have some or a lot of knowledge about them, according …
by Joe Mandese on Oct 12, 9:45 AM
Attribution firm C3 Metrics has updated its ongoing analysis of the return on ad spending on Facebook which reveals continued declines through September, suggesting that …
by Joe Mandese on Oct 11, 9:24 AM
While the average decline was about 30%, blue chips like Amazon and Google held their own, although Facebook continues to erode faster than the overall …
by Steve Sternberg on Oct 10, 7:18 PM
In this week's edition of The Sternberg Report, I provide a history of the major Comic Cons, and assess their role in marketing TV programming …
by Joe Mandese on Oct 9, 12:25 PM
As part of its West Coast "NewFronts" presentation Tuesday, the Interactive Advertising Bureau released a new study analyzing how the U.S. population consumes video, including …
by Joe Mandese on Oct 9, 8:24 AM
The new "time-in-view" component sets a baseline for the duration of time that average digital ad inventory is "in-view" for both desktop and mobile, as …
by Joe Mandese on Oct 5, 11:00 AM
The world's best brands continue to be digital ones, according to the latest annual report from Omnicom's Interbrand unit. Apple once again took the No. …
by Cassandra McNeill on Oct 5, 10:39 AM
Research conducted by JWT states that 76% of women globally felt there had never been a better time to be a woman and 62% said …