by Steve Sternberg on May 18, 10:12 AM
In a series of presentations to the advertising industry this week, the major media companies are announcing plans for their linear and streaming platforms during …
by on May 17, 3:54 PM
OOH ads performed better than digital video, display, radio and print in urging consumers to take action.
by on May 16, 4:37 PM
The rise in viewability is a positive indication that marketers are better at ensuring their ads are more likely to be seen.
by on May 13, 3:14 PM
Many consumers say they plan to add to their current number of streaming subscriptions, not replace them.
by on May 12, 12:44 PM
People who are familiar with the term "metaverse" tend to be more amenable to the idea of experiencing virtual events.
by on May 11, 4:05 PM
More than half of U.S. consumers said television affects their conversations about politics, more than any other medium.
by on May 10, 2:17 PM
The bottom 45% of TV viewers saw an average of 11 linear ads a day, or 6% of the total number of impressions.
by on May 9, 3:11 PM
Pre-roll ads have also become more popular as marketers seek to reach listeners when they begin streaming audio content.
by on May 6, 4:34 PM
Parents with young kids say they're co-viewing more programming than they did in the past, likely because streaming services give them more choices.
by on May 5, 5:04 PM
CTV is considered more necessary than social video and national broadcast TV for video advertising.