by Robert Williams on May 17, 4:33 PM
Combating accusations of fake news, falling ad revenue and lack of staffing are the biggest concerns of journalists worldwide.
by Steve Sternberg on May 17, 11:57 AM
The short answer is no. Sellers want higher reported ratings, while buyers want stability. Neither is conducive to better, more accurate audience measurement. I give …
by Robert Williams on May 16, 7:02 PM
The bundling of Disney+ and Hulu is seen as a way to increase the potential audience for advertisers.
by Robert Williams on May 15, 3:55 PM
The insurance carrier was No. 1 in ad impressions and media spending during the first three months of the year, according to iSpot.tv.
by Robert Williams on May 12, 4:52 PM
Netflix has the widest reach in the United States with CTV app usage among 53% of households.
by Robert Williams on May 11, 9:15 PM
With the waning of the pandemic, listeners are less interested in news and political opinion, while sports and lifestyle content is gaining greater attention.
by Robert Williams on May 10, 3:50 PM
Microsoft is most valuable B2B brand at $137.5 billion, while Deloitte is considered the strongest brand according to performance measures like market share.
by Robert Williams on May 9, 4:47 PM
Advertisers are more cautious amid economic uncertainties that may push budgets to the second half of the year.
by Robert Williams on May 8, 4:42 PM
Many middle-income consumers have a savings buffer to help withstand a possible recession.
by Steve Sternberg on May 8, 12:34 PM
As they do every year, the major media companies are about to unveil their multi-platform strategies for the upcoming broadcast year, which includes their respective …