by Robert Williams on Jul 17, 4:45 PM
Brands and retailers that offer savings are seeing the biggest gains in sales.
by Steve Sternberg on Jul 17, 11:45 AM
Lots of folks have been asking me for suggestions on what TV shows they should binge over the summer, and if the writers' and actor's …
by Robert Williams on Jul 14, 3:44 PM
There are regional differences in opinion, with marketers in North America most likely to say their CTV media spending is effective.
by Robert Williams on Jul 13, 4:28 PM
People tend to trust humans more for complex interactions, such as seeking the expertise of a financial adviser or doctor.
by Robert Williams on Jul 12, 1:32 PM
With the price of school supplies jumping 24% in the past two years, parents are looking for deals.
by Robert Williams on Jul 11, 3:53 PM
Only 15% of people said they canceled a streaming service because there were too many ads.
by Robert Williams on Jul 10, 2:57 PM
Threads has benefited from the popularity of sister app Instagram, which is used by 45% of U.S. consumers.
by Robert Williams on Jul 8, 12:33 AM
Some advertisers who seek to drive outcomes such as a direct sale or web traffic said CTV/OTT has advantages in performance campaigns.
by Robert Williams on Jul 7, 8:11 AM
Younger consumers and higher earners tend to be more receptive to personalized or interactive video.
by Steve Sternberg on Jul 6, 9:45 AM
Ten years ago, I struggled to come up with a list of a dozen great television series in a single season. At the end of …