The recent crisis, lockdowns and supply disruptions stress tested all CPG brands. Even when consumer sales grew, the COVID-19 event has both accelerated existing trends and challenges and posed new ones. At the annual CPG Brand Insider Summit marketers from brands old and new share what they have learned in recent months and their plans for moving forward.
Purchase paths and buying behaviors changed radically. Consumers became digital-dependent. They dropped and tested new brands, relied on new channels, had different expectations from media. What did we learn? What does the path to a new normal look like? What will change for good?
We will explore:
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