Tuesday, 08/18
Already disrupted, the consumer path to purchase was fully upended this year. We open the CPG Brand Summit mapping media against radically changed media and shopping behaviors.
- MC
- Lisa Singer, Senior Director, Event Programming, MediaPost @LisaMSinger
- FacilitatorS
- Joshua Palau, Chief Media and Activation Officer, PHD
- Eve Rabin, Senior Manager; Media Innovation & Partnership Development, PepsiCo, Inc
- Keynote
- Scott Finlow, Global Chief Marketing Officer, Pepsi Foodservice
- Moderator
- Kerry Curran, Chief Growth Officer, Gen3 Marketing
- PanelistS
- Suzanne Darmory, VP of Integrated Marketing and Creative, Jackson Hewitt
- Gretchen Koch, Senior Director of Marketing & Innovation, Consumer Division, Peet's Coffee
- Brian Neumann, Senior Brand Manager, The Kraft Heinz Company
- Tom Rowe, Senior Manager, Digital Marketing Operations, McCormick
- Moderator
- Lisa Singer, Senior Director, Event Programming, MediaPost @LisaMSinger
- PanelistS
- Alex Reed, CMO, Truman's
- Jason Steinberg, Global Direct to Consumer (DTC), Colgate-Palmolive
For 15 years the Insider Summit Round Tables have been where marketers bring their questions, challenges and insights for one another to share in casual, off-the-record conversation. This Virtual Insider Summit is no different. Webcams and Mics ON. Recording and reporting OFF. Discuss amongst yourselves!
- Featuring
- Jason Adamski, North American Consumer Connections Lead, Ferrero
- Amy D'Souza, Media Director, Constellation Brands
- Brad Feinberg, NA VP of Media and Consumer Engagement, Molson Coors
- Eve Rabin, Senior Manager; Media Innovation & Partnership Development, PepsiCo, Inc
- Featuring
- Eric Bandholz, Founder, Beardbrand @bandholz
- Paul Hanges, CEO, JibJab
- Jim Parsons, Marketing Executive, UPS
Wednesday, 08/19
From DTC challenger brands to Amazonifcation, leveraging first-party data to subscriptions, today we open the books on new revenue and distribution models.
- MC
- Lisa Singer, Senior Director, Event Programming, MediaPost @LisaMSinger
- FacilitatorS
- Derrick Brent, Marketing Consultant, Cut Golf
- Joshua Palau, Chief Media and Activation Officer, PHD
- Interviewee
- Mahisha Dellinger, CEO & Founder, CURLS Beauty Brands
- Interviewer
- Lisa Singer, Senior Director, Event Programming, MediaPost @LisaMSinger
When Covid shut down all live sports this spring, marketers woke up to the relatively untapped esports opportunity. But Anheuser-Busch has been all in with e-team and event sponsorships for a while. Bud Light’s Director of Sports Marketing outlines the opportunity for brands here, Bud Light’s own strategic approach and how (and how not) to suit up for the virtual game.
- Presenter
- Joseph Barnes, Director, Bud Light Sports Marketing, Anheuser-Busch
- Presenter
- Laura Kind, Vice President of Brand Strategy, Wakefern Food Corp.
Female shoppers make or influence up to 80% of all consumer purchases and yet occupy less than 30% of senior positions in the CPG industry. How is this sector missing a perfect opportunity to create stronger connections with customers via leadership that better reflects who they are? How do women leading the CPG marketing charge bring unique perspectives to brands and help cut through the clutter?
- Featuring
- Sona Bajaria, VP of Marketing, Pernod Ricard
- Randi Jachino, VP of Marketing, Prestige Consumer Healthcare
- Kym Recco, Digital Marketing Manager, Tom's of Maine
- Featuring
- Jessica Best, VP, Data-Driven Marketing, Barkley
- Joseph Sanfratello, VP of Performance Marketing, Hubble Contacts