The Big Brand Shake-Up of 2021: Following The Phygital Shopper

Customer journeys and brand loyalties have changed forever. At the CPG Brand Insider Summit we bring MediaPost's critical lens to the great brand shake-up that is upon us. How will marketers hold their brand loyalists and acquire newbies when most customers say they are now open to switching brands? As the battle for those customers becomes more virtual, how do you digitize shopper marketing mainstays of the real world? What does a virtual endcap look like, anyway? Are the increasingly powerful retail media networks a long term answer? Is the answer beyond traditional advertising? In reaching out more credibly to a multicultural user base?

This is getting really complicated, and so the Brand Insider Summit will engage how marketers are best juggling many forces at once.

We will explore:

The new battle for brand switchers
Exploring post-advertising media opportunities
Speaking to a multicultural consumer base
Virtualizing the shopper marketing experience
Finding first party data amid the walled gardens
What the CPG media strategy looks like now

We're all phygital now. At the CPG Brand Insider Summit, we will follow the new omnichannel CPG customer.

Attendees of the MediaPost Summits Empower Their Organizations

Optimize your digital marketing strategy by participating in top quality content
Congenial summit experience with all attendees working together to enhance digital marketing programs
Be a real part of driving the digital industry forward
Unparalleled networking with other senior level digital marketing professionals and development of lifelong professional contacts
Editorially driven content and structure to promote professional summit experience for real knowledge exchange during the daytime hours
Actual capped attendance in order to ensure meaningful, productive networking so all attendees leave really knowing and learning from their fellow participants

Join the conversation #MPBISCPG

Conference Content Programmer

Steve Smith, Editorial Director, Events, MediaPost

Brand Insider Summit CPG 2021 Attendees Include

Reasons and Benefits of Attending

Unparalleled access and knowledge sharing with the leading minds in the Industry
Morning Sessions – a marketers-only agenda of peers sharing with peers their best practices, case studies, and newest tactics which can all be applied to your marketing strategies
Noon Roundtables – open, off the record, discussions of the morning's topics and how they relate to marketers' own business and experience.
Afternoon Activities allow attendees to relax and enjoy the beautiful surroundings while forming relationships that last well beyond the conference
Cocktails and evening dinners bring the group together over casual conversations and delicious meals
Be part of driving the Email Channel forward as a key component of marketing campaigns, within your company and the industry
Unlimited access to stay in touch with the office: WiFi enabled conference room and quiet office area; opportunities in morning to stay up to date at the office; afternoon five hour break in order to stay on top of duties
Congenial, relaxed experience. Attendees are working together to move the industry forward
Enhance your Email initiatives with new solutions learned and partnerships gained

Format

Morning Sessions - a marketers-only agenda of peers sharing with peers their best practices, case studies, and newest tactics which can all be applied to your marketing strategies
Noon Roundtables - open, off the record, discussions of the morning’s topics and how they relate to marketers’ own business and experience.
Afternoon Activities - allow attendees to relax and enjoy the beautiful surroundings while forming relationships that last well beyond the conference
Cocktails and evening dinners - bring the group together over casual conversations and delicious meals

Register for this event

Please make sure you enter the same email address you have for your MediaPost Membership account in the form to receive the member discount on the event ticket!

Tuesday, 03/16

Day 1 - The Great Brand Shake-Up Half of your customers say they are willing to try another brand. Yikes! We open the CPG Summit engaging the challenges of a new customer journey that has been impacted by the Pandemic, as well as media fragmentation, as well as the multicultural moment.

3:00 PM

Opening Remarks

MC: Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm

3:10 PM

Keynote

Keynote: Jonathan Halvorson, Global VP Consumer Experience, Mondelez

3:35 PM

Sponsor Spotlight

3:45 PM

Panel: The Loyalty Shake-Up: Dancing With Brand Switchers

Consumers come out of the Pandemic year more open than ever to replacing your brand and shifting loyalties. How are CPG marketers evaluating the challenge and, at the same time, defending their brand hold while they look to acquire new loyalists from others? How does this new reality of brand marketing impact overall strategy- messaging, media mix, CRM?

PanelistS: Alex Reed, CMO, Truman's; Eric Wellinghoff, Chief Marketing Officer, Nehemiah Manufacturing Company

4:15 PM

Sponsor Spotlight

4:25 PM

Case Study: The CPG Influencer

Interviewee: Lynn Blashford, Chief Marketing Officer, White Castle
Interviewer: Lisa Singer, Event Editorial Manager, MediaPost

4:45 PM

Roundtables

For 15 years the Insider Summit Round Tables have been where marketers bring their questions, challenges and insights for one another to share in casual, off-the-record conversation. This Virtual Insider Summit is no different. Webcams and Mics ON. Recording and reporting OFF. Discuss amongst yourselves!

4:45 PM

Roundtable: Social Media Influencers and more

Featuring: Cherie Boldt, Director of Marketing, Crispy Green; Peter Machalek, Chief Commercial Officer, TREC Brands; Kayla Rochkin, VP Marketing, TREC Brands

4:45 PM

Roundtable: What is the CPG Media Mix Now?

As the pandemic and secular shifts reroute the customer journey, how are CPG media mavens getting their offers and messaging in front of their consumers at the right place and time? Let's discuss how CPG media budgets are being reshuffled.

Wednesday, 03/17

Day 2 - Capturing the Digital Shopper Walled garden, retail media nets, and a sea of data. Today we dive into the virtual marketing experience. What does shopper marketing look like here? Can data help manage the new "phygital" journey?

3:00 PM

Welcome Back/Marketer Survey Results

MC: Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm

3:10 PM

Keynote

Keynote: Ivan Pollard, Global Chief Marketing Officer, General Mills

4:05 PM

Panel: The Virtual Endcap: Shopper Marketing Goes Digital

How do the traditional in-store shopper marketing techniques translate to the digital environment. How do we rethink sampling, placement, special offers and more? And as the retail media networks grow both in power and diversity, how are CPG marketers redefining shopper marketing in these contexts? How can better targeting and personalization replace physical presence, and yet, contribute to real world shopper marketing as well? This is going to get complicated.

Moderator: Denise Blasevick, Co-founder and CEO, The S3 Agency
PanelistS: Fred Haberman, Founder and CEO, Freak Flag Organics; Lisa Mathison, Head of Brand Activation, Hostess Brands

4:35 PM

Sponsor Spotlight

View More Details

4:45 PM

Case Study: Building the Data Strategy

Always challenging for the CPG segment, getting first party data has never been more important or accessible to brands. But beyond the sweepstakes, how can a brand make closer contact with core consumers and exchange real value for data?

Presenter: Jim Simon, Founder, CEO, JiMMYBAR!

5:00 PM

Sponsor Spotlight

5:10 PM

Roundtables

5:10 PM

Roundtable: Data, Data Everywhere, And Not a Drop to Drink?

What is the data strategy for CPGs in a world of walled gardens, retail intermediaries and third party providers who promise the world in filling those gaps? How are CPG marketers building their data war chests?

Featuring: Ken Krasnow, VP Omnichannel Marketing, Henkel; Michael Lampert, Global Marketing Data Lead, Mondelez International

What people are saying about this event

"Brands attend MediaPost Summits with the intention to share and learn, and I value that attitude because it leads to constructive discussion for us to take back to our day-to-days."

- Carol Wolowic, Customer Engagement Marketing, Panera Bread

"I can't express eloquently enough - just how much I truly enjoyed MediaPost's Brand Marketer's Summit this week. The events, panels and roundtables you guys host never cease to educate. I look forward more of your future upcoming events. Thank you!"

- Jai Santiago Williams, Global Manager, Marketing, InterContinental Hotels

"You put together an incredible event where industry experts can truly learn from their peers."

- Jacob Davis, Director, Digital Acquisition, Hilton Hotels

"Amazing event. Increasingly rare to get the blend of top talent, top brands, top content and top vendors together year after year without fail."

- Morgan Chemij, Director, North American Marketing, HP.com

"The Brand Marketer Insider Summit is a place to learn new truths and remember forgotten truths about building and nurturing a brand, but more importantly, it's a place to explore new ideas and share experiences with Brand Marketers who face the same or similar challenges you do!"

- Michael Schmitz, Digital Marketing Manager, BMW Group

"The Brand Marketers Insider Summit was great. It was well-managed and very informative. The mix of brands, agency, and tech was well balanced giving a diverse array of perspectives."

- Keenan Shaw, Demand Generation Manager, Robbins Research International (Tony Robbins)

"MediaPost's Brand Marketer Summit was excellent. I loved meeting other marketers like me to discuss issues like attribution and specific tactics that are working across digital channels."

- Molly Garris, Senior Manager, Digital Marketing , Neutrogena, Neutrogena, Johnson & Johnson

"Really enjoyed the intimate feel of this conference."

- Emily Smith, Online Marketing Manager, PepBoys

"I was so impressed with the level of sophistication, the candidness, and the feeling of community among the attendees at MediaPost's Brand Insider Summit. The smaller size and informal feel of the overall event made it easy to meet and connect with others. I walked away with more meaningful connections from the Insider Summit than I ever did from larger conferences in the past."

- Itay Rahat, Director, CRM Strategies & Solutions, Warner Music Group

"The MediaPost Brand Marketer's Insider Summit as one of the best conferences I've attended. The content was relevant to the needs of marketers today, the spectrum of speakers were amazing, and the event was executed flawlessly - but what made this summit exceptional was the small, intimate size of the event. The exclusive size of the conference helped foster better networking through in-depth conversations with some of the best thought leaders in the industry. Well done MediaPost!"

- Nathan Hall, Director of Marketing & Operations, TriSports.com

"The structured mix of panels, presentations, workshops and activities at MediaPost's Brand Summit allowed me to learn, and also connect with others in the marketing field on many different levels. I jumped out of my comfort zone and will definitely be attending more summits in the future!"

- Mary Eustace, Marketing Manager, Modell's Sporting Goods

"Just a note about your Brand Insider Summit this past week. It was a fantastic networking event, seamlessly run with a great bunch of people... Right in the middle of our wheelhouse for integration and best practice. Great job!"

- Greg Paull, Principal, R3 Worldwide

"I can definitely say this Brand Marketer's Summit was one of my favorite conferences so far. Very glad to have attended!"

- Keith Posehn, Head of Marketing, Square/Caviar

"The smaller attendance at this mighty conference allowed you to really get to know the other attendees - vendors and brands alike."

- Sharon Mostyn, eCommerce Manager, RoamRight

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.

The Big Brand Shake-Up of 2021: Following The Phygital Shopper

Attendees of the MediaPost Summits Empower Their Organizations

Conference Content Programmer

Brand Insider Summit CPG 2021 Attendees Include

Reasons and Benefits of Attending

Format

Register for this event

Stay Informed

Event Sponsors

Agenda

Tuesday, 03/16

Wednesday, 03/17

Tuesday, 03/16

Wednesday, 03/17

Featured Speakers

Lynn Blashford

Cherie Boldt

Fred Haberman

Jonathan Halvorson

Ken Krasnow

Peter Machalek

Lisa Mathison

Ivan Pollard

Alex Reed

Kayla Rochkin

Jim Simon

Eric Wellinghoff

Denise Blasevick

Michael Lampert

Lisa Singer

Steve Smith

What people are saying about this event

"Brands attend MediaPost Summits with the intention to share and learn, and I value that attitude because it leads to constructive discussion for us to take back to our day-to-days."

"I can't express eloquently enough - just how much I truly enjoyed MediaPost's Brand Marketer's Summit this week. The events, panels and roundtables you guys host never cease to educate. I look forward more of your future upcoming events. Thank you!"

"You put together an incredible event where industry experts can truly learn from their peers."

"Amazing event. Increasingly rare to get the blend of top talent, top brands, top content and top vendors together year after year without fail."

"The Brand Marketer Insider Summit is a place to learn new truths and remember forgotten truths about building and nurturing a brand, but more importantly, it's a place to explore new ideas and share experiences with Brand Marketers who face the same or similar challenges you do!"

"The Brand Marketers Insider Summit was great. It was well-managed and very informative. The mix of brands, agency, and tech was well balanced giving a diverse array of perspectives."

"MediaPost's Brand Marketer Summit was excellent. I loved meeting other marketers like me to discuss issues like attribution and specific tactics that are working across digital channels."

"Really enjoyed the intimate feel of this conference."

"The structured mix of panels, presentations, workshops and activities at MediaPost's Brand Summit allowed me to learn, and also connect with others in the marketing field on many different levels. I jumped out of my comfort zone and will definitely be attending more summits in the future!"

"Just a note about your Brand Insider Summit this past week. It was a fantastic networking event, seamlessly run with a great bunch of people... Right in the middle of our wheelhouse for integration and best practice. Great job!"

"I can definitely say this Brand Marketer's Summit was one of my favorite conferences so far. Very glad to have attended!"

"The smaller attendance at this mighty conference allowed you to really get to know the other attendees - vendors and brands alike."

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Contact Us

Quality Pledge