The Big Brand Shake-Up of 2021: Following The Phygital Shopper
Customer journeys and brand loyalties have changed forever. At the CPG Brand Insider Summit we bring MediaPost's critical lens to the great brand shake-up that is upon us. How will marketers hold their brand loyalists and acquire newbies when most customers say they are now open to switching brands? As the battle for those customers becomes more virtual, how do you digitize shopper marketing mainstays of the real world? What does a virtual endcap look like, anyway? Are the increasingly powerful retail media networks a long term answer? Is the answer beyond traditional advertising? In reaching out more credibly to a multicultural user base?
This is getting really complicated, and so the Brand Insider Summit will engage how marketers are best juggling many forces at once.
We will explore:
- The new battle for brand switchers
- Exploring post-advertising media opportunities
- Speaking to a multicultural consumer base
- Virtualizing the shopper marketing experience
- Finding first party data amid the walled gardens
- What the CPG media strategy looks like now
We're all phygital now. At the CPG Brand Insider Summit, we will follow the new omnichannel CPG customer.