May 15 - 18, 2022
Charleston, SC

Event Sponsors

Agenda

Sunday, 05/15

6:30 PM ET
Welcome Cocktail Reception Croquet Lawn South

Monday, 05/16

8:00 AM ET
Coffee Service Available Tides Foyer
8:15 AM ET
VIP 1:1 Meetings Tides Porch
9:00 AM ET
Breakfast Buffet Opens Tides Foyer
9:15 AM ET
Sponsor Breakfast Presentation Tides Ballroom
9:35 AM ET
Opening Remarks Tides Ballroom
MC
Lisa Singer, Deputy Editorial Director, Events, MediaPost 
9:45 AM ET
Keynote: PepsiCo Navigates the Ever-Growing World of Esports Tides Ballroom
PepsiCo has a long history in gaming and this relationship has continued to grow and evolve over recent years as more brands and consumers enter the space. From the importance of authenticity to the power of partnerships, Adam Harter and Paul Mascali will discuss how to effectively navigate the world of gaming and esports.
KeynoteS
Adam Harter, Senior Vice President of Marketing - Media, Sports & Entertainment, PepsiCo 
Paul Mascali, Head of Esports and Gaming, PepsiCo 
10:15 AM ET
Case Study: Leveraging an Omnichannel Approach to Media Planning Tides Ballroom
The pandemic transformed the ways consumers shop for groceries with more than 70% of US Households buying groceries online last year. What does that mean for advertisers? How do we adjust our marketing approach to capture consumers moving seamlessly between online and instore? Lisa Mathison, Head of Brand Activation, will share how Hostess Brands has leveraged omni-channel media planning and buying to reach consumers shopping when, where and how they want.
Presenter
Lisa Mathison, Head of Brand Activation, Hostess Brands 
10:35 AM ET
Sponsor Spotlight and Coffee Break Tides Ballroom
11:00 AM ET
Panel: Building a Customer-Centric Omnichannel Strategy Tides Ballroom
Today’s shoppers’ expectations go well beyond the transaction. They want an easy, relevant and engaging experience at every touchpoint, no matter where they choose to shop. This panel of CPG marketers will discuss everything from where they’re allocating their budget and leveraging innovation, to how they’re adapting their messaging and omnichannel strategies; not only to drive growth but to also provide a more seamless and personalized shopping experience for their customers.
Moderator
Ricky Busby, Director Data-Driven Marketing, Georgia-Pacific Consumer Products 
PanelistS
Lisa Bialecki, Senior Dir. Communications, Rust-Oleum 
Jeff Giacchetti, US NA Programmatic Media Lead, Colgate-Palmolive 
Marcia Resnick, Director of eCommerce Marketing, Pernod Ricard 
11:30 AM ET
Presentation: Avocados From Mexico Scores Big Driving Brand Performance via Innovation Tides Ballroom
Avocados From Mexico takes on advertising's biggest stage... the Super Bowl. AFM's Associate Director of Brand Marketing & Strategy, Kelly Burke, talks Influencers, shoppable ads like MikMak and immersive experiences - - all part of their “brandformance” approach to innovate produce marketing.
Presenter
Kelly Burke, Associate Director, Brand Marketing & Strategy, Avocados From Mexico 
11:45 AM ET
Roundtable: Thinking Like A Start Up in an Omnichannel World Tides Ballroom
Featuring
Lisa Bialecki, Senior Dir. Communications, Rust-Oleum 
11:45 AM ET
Roundtable: Media Planning In An Omnichannel World Tides Ballroom
Featuring
Lisa Mathison, Head of Brand Activation, Hostess Brands 
11:45 AM ET
Roundtable: Leveraging TV Tactically
Featuring
Jeff Giacchetti, US NA Programmatic Media Lead, Colgate-Palmolive 
12:30 PM ET
Sponsor Lunch Presentation Tides Ballroom
Palmetto Breeze Sailing Catamaran Cruise
Beach Games & Hang-out
6:30 PM ET
Cocktail Party Indigo Room & Balcony
7:30 PM ET
Dinner Reception Indigo Room & Balcony

Tuesday, 05/17

8:00 AM ET
Coffee Service Available Tides Foyer
8:15 AM ET
VIP 1:1 Meetings Tides Porch
9:00 AM ET
Breakfast Buffet Opens Tides Foyer
9:15 AM ET
Sponsor Breakfast Presentation Tides Ballroom
9:35 AM ET
Welcome Back Tides Foyer
MC
Lisa Singer, Deputy Editorial Director, Events, MediaPost 
9:40 AM ET
Keynote Presentation: A Marketing Principle Lives On: Connecting to People Tides Ballroom
Though this is the era of NFTs, social media and digital campaigns, marketing is still about people. Post Consumer Brands CMO, Claudine Patel, and her partner, EVP, Executive Director of Mediahub, Melissa Schoenke, talk about how they work together to take the iconic brands they work on into the world, leveraging offline marketing strategies to craft compelling human-centric stories.
KeynoteS
Claudine Patel, CMO, Post Consumer Brands 
Melissa Schoenke, Executive Director, MediaHub 
10:10 AM ET
Case Study: Easy to Heat, Fun to Eat – How Listening More Intently to Consumers Helped White Castle Power through the Pandemic Tides Ballroom
By asking good questions, listening intently to consumers, and then acting based on insight, White Castle accelerated growth for its 35 year old CPG brand. Jamie Richardson, v.p. of marketing & public relations will discuss how their consumer-centric approach to research yielded actionable learnings, and shares why sometimes the simplest tweaks can translate to the biggest impact.
Presenter
Jamie Richardson, Vice President Marketing and Public Relations, White Castle 
10:30 AM ET
Sponsor Spotlight and Coffee Break Tides Ballroom
11:00 AM ET
Panel: Brand Loyalty in a Digital World Tides Ballroom
As consumers become further empowered over their purchase decisions and expect more from the companies they do business with, how is a brand to measure up to earn their loyalty? We ask these digital native brands to share how they leverage data and tech to better connect with their customers. From more personalized experiences and shared values to product innovation and shopping options, hear how these digital marketing mavens are building deeper customer loyalty while also helping to strengthen ROI.
Moderator
Lisa Singer, Deputy Editorial Director, Events, MediaPost 
PanelistS
Keith Barber, Director, Digital Customer Experience, Tyson Foods 
Brad Flaherty, Chief Marketing Officer and Creative Director, Fire Dept. Coffee 
Ryan Holleley, Senior Digital Marketing Manager, Glanbia Performance Nutrition 
11:30 AM ET
Case Study: Community, Connection & CAC Tides Ballroom
By partnering with HBCUs and non-profits in key locales, 4th Ave. Market is deepening and leveraging community involvement that build both loyalty and acquisition at a lower cost. Founder & CEO, Salim Holder will share how by combining purpose and profits brands can deliver products in an authentic way to the community while creating a stronger emotional connection.
PresenterS
Jerome Clark, Founder & CEO, In Good Conscience 
Salim Holder, Co-Founder & CEO, 4th Ave Market 
11:50 AM ET
Roundtable: Standing Out In the Crowd: Authentically Driving Awareness in Niche Markets Tides Ballroom
Featuring
Salim Holder, Co-Founder & CEO, 4th Ave Market 
11:50 AM ET
Roundtable: Creating Value Connections via Social Media
Featuring
Brad Flaherty, Chief Marketing Officer and Creative Director, Fire Dept. Coffee 
11:50 AM ET
Roundtable: Generating Loyalty From Today's Fickle Consumers
Featuring
Jamie Richardson, Vice President Marketing and Public Relations, White Castle 
12:30 PM ET
Sponsor Lunch Presentation Tides Ballroom
Golf at Wild Dunes Links course
Eco-Kayak Tour
Charleston Brewery Tour
6:30 PM ET
Cocktail Party Osprey Terrace
7:30 PM ET
Dinner Reception Osprey Terrace

Wednesday, 05/18

8:30 AM ET
Coffee & Breakfast Buffet Opens Tides Foyer
9:30 AM ET
Keynote: Future-Proofing the Business Model: How Kimberly-Clark’s Digital Transformation Is Enabling Consumer-Centricity Tides Ballroom
Three years ago, Kimberly-Clark embarked on a digital transformation journey to not only achieve greater ownership of their consumer relationships but also create increased mutual value. Josh Blacksmith, senior director, global consumer relationships & engagement, will share the brands vision and purpose-driven process through the interconnection of data, technology, creativity and innovative ways of working. He’ll also discuss the lessons learned and best practices that enabled Kimberly-Clark’s successful transformation.
Keynote
Josh Blacksmith, Senior Director, Global Consumer Relationships & Engagement, Kimberly-Clark 
10:00 AM ET
Case Study: Case Study: Connecting with Consumers via Digital Content Tides Ballroom
Evolving from a product to a brand at speed through digital content. Super Coffee’s Senior Manager of Content and Influencer Marketing, Hilary Lemonick, shares how the healthy coffee brand doubled its email and social media engagement rate in less than 6 months.
Presenter
Hilary Lemonick, Senior Manager of Content and Influencer Marketing, Super Coffee 

Venue

Wild Dunes Island Resort
5757 Palm Blvd
Isle of Palms, South Carolina, 29451

A beach resort unlike any other, Wild Dunes offers a variety of hotels and vacation rentals with unique views, inspiring amenities and easy access to Isle of Palms beach. Wild Dunes Resort offers something for everyone: Award-winning golf and tennis to sparkling pools; delicious on-site dining to memorable outdoor adventures. Your quintessential beach escape awaits, at Charleston’s Island Resort.
Wild Dunes Island Resort, Charleston, SC

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.