Sunday, 11/13
6:30 PM Pacific
9:30 PM ET
Welcome Cocktails
Bocce Lawn (near Terrace ballroom)
Monday, 11/14
7:45 AM Pacific
10:45 AM ET
Coffee Service Available
Pacific Ballroom foyer
8:00 AM Pacific
11:00 AM ET
VIP 1:1 Meetings
Fireside Room
8:30 AM Pacific
11:30 AM ET
Breakfast Buffet Opens
Pacific Ballroom foyer
9:15 AM Pacific
12:15 PM ET
Sponsor Breakfast Presentation
Pacific Ballroom
9:35 AM Pacific
12:35 PM ET
Opening Remarks
- MC
- Lisa Singer, Senior Director, Event Programming, MediaPost @LisaMSinger
9:45 AM Pacific
12:45 PM ET
Keynote: Chobani Enters the Metaverse
The metaverse is one of the hottest topics for marketers right now, with brands trying to determine how to authentically enter Web3. Lexi Christie from Chobani will share how Chobani entered the metaverse and into the Roblox community to reach a relevant Gen Z and Gen Y audience with a purpose-driven activation.
- Keynote
- Lexi (Sigesmund) Christie, Marketing Director, Campaigns & Content, Chobani
10:15 AM Pacific
1:15 PM ET
Sponsor Spotlight & Coffee Break
10:45 AM Pacific
1:45 PM ET
Q&A: If You Build It, Will They Come? If Not...Pivot!
From a start-up joint venture to an established 30+ year brand, Liza Darnell from Planet Partnership and Ritu Mathur from Amy’s Kitchen discuss how to navigate organizational expectations, build a marketing organization from scratch, establish brand fundamentals, and create nimble integrated marketing plans to draw consumers in and ultimately drive growth for the business.
- IntervieweeS
- Liza Darnell, CMO, Planet Partnership
- Ritu Mathur, VP, Marketing, Amy's Kitchen
- Interviewer
- Lisa Singer, Senior Director, Event Programming, MediaPost @LisaMSinger
11:05 AM Pacific
2:05 PM ET
Panel: Optimizing Today’s Unpredictable Customer Journey
As e-commerce continues to grow and consumer behavior keeps shifting, the CPG industry needs to evolve with them. How are brands adapting their marketing and media planning to fit this fickle omnichannel landscape? How are they integrating the in-store and online experience to ensure a seamless shopper journey. What technology are they leveraging and how have their branding allocations and messaging changed? We ask this panel of CPG marketers to share how they're adapting to meet consumers in today’s unpredictable shopping environment.
- Moderator
- Barbie Romero, Director, Event Programming, MediaPost
- PanelistS
- Katia Colston, Sr. Director Ecommerce Sales, Central Garden & Pet
- Jennifer Peters, Director of DTC, Martech, and Digital Compliance, OLLY
11:30 AM Pacific
2:30 PM ET
Case Study: Innovating with a Purpose
After being named as one of the Most Innovative Companies in 2021, Avocados From Mexico has continued working on bringing Innovation to the next level. Jovanny Martinez discusses how Avocados From Mexico drives both brand and performance marketing by building purposeful innovation through creative testing, media optimization, and measurement.
- Presenter
- Jovanny Martinez, Director of Media, Data and Analytics, Avocados From Mexico
11:50 AM Pacific
2:50 PM ET
Roundtable: Heading Into the Storm: How are Brands Navigating These Turbulent Times?
With inflation, continued supply chain issues, world conflicts and the threat of a recession, how are CPG brands planning for 2023? Marketers discuss tactics for investing more strategically and smarter during these uncertain times.
- Featuring
- Nick Stiritz, Senior Director or Marketing, Premier Nutrition
11:50 AM Pacific
2:50 PM ET
Roundtable: Retail Media Networks: Do They Make Sense for Your CPG Brand?
Breaking down the digital marketing trend. The pros, the cons and how it still needs to evolve.
- Featuring
- Brittney Luli, Senior Manager, Shopper Marketing, Georgia-Pacific
11:50 AM Pacific
2:50 PM ET
Roundtable: Perfect Pairings- Which Partnerships are Right for Your Brand?
- Featuring
- Lexi (Sigesmund) Christie, Marketing Director, Campaigns & Content, Chobani
12:35 PM Pacific
3:35 PM ET
Sponsor Lunch Presentation
2:00 PM Pacific
5:00 PM ET
Urban Walking Wine Tour
Near Coastal Kayaking Tour
Golf - Sandpiper Golf Club
6:30 PM Pacific
9:30 PM ET
Cocktail Party
At Convivo restaurant (outdoors - a short 5 min walk from Hotel)
Meet in hotel lobby at 6:15pm for short walk to restaurant.
7:30 PM Pacific
10:30 PM ET
Dinner
At Convivo restaurant (outdoors - a short 5 min walk from Hotel)
Tuesday, 11/15
7:45 AM Pacific
10:45 AM ET
Coffee Service Available
Pacific Ballroom foyer
8:00 AM Pacific
11:00 AM ET
VIP 1:1 Meetings
Fireside Room
8:30 AM Pacific
11:30 AM ET
Breakfast Buffet Opens
Pacific Ballroom foyer
9:15 AM Pacific
12:15 PM ET
Sponsor Breakfast Presentation
9:35 AM Pacific
12:35 PM ET
Welcome Back
- MC
- Barbie Romero, Director, Event Programming, MediaPost
9:40 AM Pacific
12:40 PM ET
Keynote Q&A: 5 Myths Busted in Yumi’s Omnichannel Expansion
Creative is slow. Creators are expensive. A recession means people aren't spending. What do they have in common? None of them were true. SVP of Brand, Caitlin Choate, will share how Yumi, one of the fastest growing DTC brands in the country, navigated omnichannel expansion in 2022 while proving some of the biggest marketing myths wrong.
- Interviewee
- Caitlin Choate, SVP of Brand, Yumi
- Interviewer
- Lisa Singer, Senior Director, Event Programming, MediaPost @LisaMSinger
10:10 AM Pacific
1:10 PM ET
Case Study: Beyond the Bottle - The Power of Music Marketing
With a name like JaM Cellars, you know they’ve got to love wine and music. Over the life of John Anthony Family Wines brand, from 1,000 to almost 1MM cases, music has become core to the JaM Cellars marketing ecosystem; including festivals, venues, digital shows, podcasting, and charitable giving. CMO Sarah Montague, will share how the JaM Cellars marketing ecosystem leverages music to connect emotionally with consumers, keep them engaged and entertained, and drive value for the brand.
- Presenter
- Sarah Montague, CMO, John Anthony Family of Wines
10:30 AM Pacific
1:30 PM ET
Sponsor Spotlight & Coffee Break
11:00 AM Pacific
2:00 PM ET
Presentation: Albertsons Surround-Sound Strategy Sparkles with the GenZ Crowd
Marketing a new product can be daunting, never mind when the target is the often unpredictable gen-Z audience. For the launch of Albertsons’ sparkling water brand, Soleil, the goal was to leverage internet culture to inspire participation and generate buzz and virality with the young-adult consumer. Lisa Mirae, Albertsons’ Director of Brand & Marketing, Own Brands, will discuss their unique casting first strategy, to produce a 360 media plan of audio-video placements on Spotify, TikTok, Snapchat, facebook and Instagram, along with OOH and high-impact display ads.
- Presenter
- Lisa Mirae, Senior Director of Brand & Marketing, Own Brands, Albertsons
11:25 AM Pacific
2:25 PM ET
Co-Presentation: General Mills Intelligently Building Direct Relationships with Consumers
How do you build individual relationships with consumers who love your brand in the CPG world? Most of these relationships come through the retailer, as you can’t expect consumers to connect on a 1:1 level with every brand in their cart. General Mills is combining data, technology and empathy to build these relationships. General Mills’ Tiffany Carver and Erika Reed will share how they identified a business problem and drove success through data strategy and activation on their digital platforms.
- PresenterS
- Tiffany Carver, Enterprise Lead, Global Marketing Data Strategy, General Mills
- Erika Reed, Manager - Consumer Data Strategy, General Mills
11:50 AM Pacific
2:50 PM ET
Roundtable: Social Intelligence - Leveraging Social Data Points to Inform Business Decision Making
- Facilitator
- Brian Wright, Global Martech Product Manager, Coca-Cola
11:50 AM Pacific
2:50 PM ET
Roundtable: Keeping Up With Consumers: How a Modern Marketing Organization Needs to Operate
Marketers discuss how a successful marketing organization's work flow needs to be as nimble and agile as today's consumers' changing needs.
- Featuring
- Caitlin Choate, SVP of Brand, Yumi
12:35 PM Pacific
3:35 PM ET
Sponsor Lunch Presentation
2:00 PM Pacific
5:00 PM ET
Catamaran Cruise Santa Barbara Coastline
Funk Zone Brewery Tour
Hiking at Rattlesnake Canyon
6:30 PM Pacific
9:30 PM ET
Cocktail Party
Santa Maria Terrace Mar Monte Hotel
7:30 PM Pacific
10:30 PM ET
Dinner
Santa Maria Terrace Ballroom
Wednesday, 11/16
8:30 AM Pacific
11:30 AM ET
Breakfast Buffet Opens
Pacific Ballroom foyer
9:15 AM Pacific
12:15 PM ET
Panel: When All Else Faile, Punt- Changing-Up Your Marketing Playbook
With so much uncertainty, limited data and consumers constantly changing behavior, CPG brands are being forced to adapt. It’s no longer business as usual and just being where your target audience is isn’t enough. It’s imperative brands connect with consumers authentically, entertain them, offer them value…in other words it’s not enough to just show up. Marketers need to think outside-the-box. Hear how this panel of marketers is doing just that.
- Moderator
- Lisa Singer, Senior Director, Event Programming, MediaPost @LisaMSinger
- PanelistS
- Lisa Mirae, Senior Director of Brand & Marketing, Own Brands, Albertsons
- Sarah Montague, CMO, John Anthony Family of Wines
9:45 AM Pacific
12:45 PM ET
Panel: Did You See That Ad?: Messaging the Breaks Through the Clutter
We close the CPG Brand Insider Summit with Show and Tell. We ask our brands to share examples of creative video ads that have broken through and tell us how and why it worked.
- Moderator
- Lisa Singer, Senior Director, Event Programming, MediaPost @LisaMSinger
- PanelistS
- Melanie DiBiasio, Director, Media & MarTech, Ocean Spray
- Steve Hay, Senior Director, Consumer Experience, Premier Nutrition
10:15 AM Pacific
1:15 PM ET
Conference Concludes