November 13 - 16, 2022
Santa Barbara, CA

CPG 2022: The Great Transformation

Attention CPG marketers, it’s time to invest in a more diverse media playbook. Direct consumer engagement and selling, once foreign territory, is now a business imperative. With more and more digital native brands jumping into the marketplace, and consumers’ changing behaviors and hyper shift to digital channels, brands need to adapt to effectively compete.

With so much competition, brand loyalty is also more elusive. Consumers’ expectations are higher, and the path to purchase more complex. D2C channels, marketplaces, in-store…there are countless ways to sell to shoppers, with a plethora of touchpoints along the way. MediaPost’s Brand Insider Summit shares how brands are using data to not only better understand their customer’s journey, but to develop innovative ways to differentiate themselves and foster more personalized consumer relationships.

We will cover:

  • Media planning for omni-channel CPG shoppers
  • Tracking and collecting 1st-party data from multiple channels
  • Building more intimate consumer relationships through first-party data
  • Merging product development and marketing
  • Expanding your social footprint
  • Selling direct to consumers through platforms like Pinterest
  • The explosion of short-form video and micro influencers
In case studies, discussion sessions and MediaPost's signature roundtables, we bring some of the most experienced CPG marketers together to share their best practices and examples of how they’re navigating today’s ever-fluctuating CPG landscape.


Attendees of the MediaPost Summits Empower Their Organizations

  • Optimize your digital marketing strategy by participating in top quality content
  • Congenial summit experience with all attendees working together to enhance digital marketing programs
  • Be a real part of driving the digital industry forward
  • Unparalleled networking with other senior level digital marketing professionals and development of lifelong professional contacts
  • Editorially driven content and structure to promote professional summit experience for real knowledge exchange during the daytime hours
  • Actual capped attendance in order to ensure meaningful, productive networking so all attendees leave really knowing and learning from their fellow participants
Join the conversation #MediaPostInsiderSummits

Conference Content Programmer

Lisa Singer, Deputy Editorial Director, MediaPost

Previous Brand Insider Summit CPG Attendees

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Agenda

The MediaPost programming committee is hard at work on the newest agenda for the Summit!

MediaPost Summits feature mornings that include Keynotes, Case Studies, and Panels that feature the top minds in the industry. The afternoons are a selection of activities that allow for the attendees it network over exciting outings. The evenings bring the group back together for cocktails and unforgettable dinner experiences. The most up to date theme of the conference can be found on the homepage of the event.

Please check back often for real-time updates on session details and speaker line-up. Meanwhile please take a look at the agenda from the previous event.

Speakers

We're working on finding the best speakers for this event. If you think you'd be a good fit, please submit a speaker proposal using the link below.

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Venue

Mar Monte Hotel
1111 East Cabrillo Boulevard
Santa Barbara, California, 93103

SAY HELLO TO THE NEW SANTA BARBARA
Steps from the beach, our boutique hotel is your home away from home, impeccably crafted for the modern traveler. Our devotion to good food, great cocktails and making memories is what makes Mar Monte Hotel special.
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To secure a room for the MediaPost Brand Insider Summit: CPG event, you MUST be a registered attendee of the 3-day conference.

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Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.