September 29 - October 2, 2021
Austin, TX • Virtual & IN-Person Event

Event Sponsors

Agenda

Wednesday, 09/29

7:00 PM Central
8:00 PM ET
Cocktails & Dinner at world famous Stubbs BBQ
Shuttle leaves from LINE Hotel at 6:30pm CST sharp!

Thursday, 09/30

10:00 AM Central
11:00 AM ET
Opening Remarks
MC
Lisa Singer, Event Editorial Manager, MediaPost 
10:10 AM Central
11:10 AM ET
Fireside Chat: Gabi Proves Traditional Brands Can Still Disrupt
Gabi CMO, Nick Fairburn, is a classically trained marketer who has thrown himself into the business of disruption. Join us as he weighs in on the challenge of building D2C brands, keeping up with fast-moving video trends and the importance of quick pivots.
Interviewee
Nick Fairbairn, CMO, Gabi 
Interviewer
Sarah Mahoney, Editor, Marketing D2C, MediaPost 
10:35 AM Central
11:35 AM ET
Sponsor Spotlight
10:45 AM Central
11:45 AM ET
Panel: Breaking Through the Noise
As the world opens up, opportunity in ecommerce continues to grow, but so does the competition. Native D2C brands are not only competing with one another but with legacy retailers as well. How are D2C brands breaking through the noise to reach their target audience? How do they cost-effectively attract customers and drive retention? Hear how our panel of marketers are meeting these challenges through robust analytics, contextualized advertising and a LTV-centered multi-channel strategy.
Moderator
Felicia Macdonald, VP, Strategic Communications and Public Affairs, Thinx 
PanelistS
Sheila Conlon, Director of Digital Marketing, Evereve 
Laur Fiatoa, Dir of CRM Helix Sleep, Helix Sleep 
Sean Pate, Brand Communications Officer, Zenni Optical 
11:20 AM Central
12:20 PM ET
Case Study: Beyond Performance - Next-Gen Brand Building
The all digital wireless carrier, Visible, developed a top to bottom approach for market infiltration via data and market research. The challenger brand's head of brand marketing, Pearl Servat, shares with us how they leveraged a marketing mix of digital and traditional channels to introduce prospects to the brand at various touch points and drive consumers to its digital storefront. Learn how Visibles repeatable & scalable marketing strategy is reshaping what meaningful experiential activations looks like for a digital-first brand.
Presenter
Pearl Servat, Head of Brand Marketing, Visible Wireless 
11:40 AM Central
12:40 PM ET
Roundtable: Rethinking the D2C Customer Acquisition Plan - LIVE IN AUSTN
As consumers reshuffle their own media habits, where are D2C brands finding their strongest ROI? Streaming? Affiliates? Influencers? Social? Other? Let's compare plans.
Featuring
Meagan Finucan Rozran, Director of Performance Marketing, Tecovas 
Leslie Garrard, CEO, TomboyX 
1:00 PM Central
2:00 PM ET
Brewery Tour
Kayak on Town Lake
7:00 PM Central
8:00 PM ET
Cocktail Party
8:00 PM Central
9:00 PM ET
Dinner

Friday, 10/01

10:00 AM Central
11:00 AM ET
Welcome Back & Survey Results
MC
Lisa Singer, Event Editorial Manager, MediaPost 
10:10 AM Central
11:10 AM ET
Fireside Chat: Ro: Breaking Through the Telehealth Clutter One Ailment at a Time
Since launching in 2017, telehealth company, Ro, distinguished itself early on thanks in large part to its direct-to-consumer messaging style. Co-founder & chief growth officer, Rob Schutz, discusses the company’s explosive growth, their “jobs to be done” approach, and their recent partnership with Walmart.
Interviewee
Rob Schutz, Chief Growth Officer and Co-Founder, Ro 
Interviewer
Lisa Singer, Event Editorial Manager, MediaPost 
10:35 AM Central
11:35 AM ET
Sponsor Spotlight
10:45 AM Central
11:45 AM ET
Panel: D2C Brands Navigating Scale Post-Pandemic
In order to scale business, more and more Direct-to-Consumer brands have moved beyond the traditional D2C business model. By adopting an omnichannel approach, brands are creating a consistent customer experience across websites, social, mobile and in-store visits. Whether forging partnerships with traditional retailers, launching pop ups, expanding product categories and/or collaborating with larger brands; hear how this group of savvy marketers gets it right.
Moderator
Kirsten Wright, VP Marketing/Director Social Media, SCS 
PanelistS
Vivian Chang, VP Growth, Clorox DTC, The Clorox Company 
Kathryn Flynn, Director of Growth, Feather 
Rich Lesperance, Chief Marketing Officer, Tecovas 
Janna Navarro, Sr. Director, Brand Media Strategy & Planning, Angi 
11:20 AM Central
12:20 PM ET
Q&A: Joybird -- New Adventures in Customer Acquisition
Through surveys and data, Joybird found their customers wanted more inspiration and engagement when shopping to style their rooms. In response, Eric Tsai, the furniture retailer’s vp of marketing & business development, shows us how they turned to a 3D planner tool on Pinterest. It enabled shoppers to click on a photo, drag it into a scene and create a customizable 3D design space; resulting in greater engagement, a 50%+ lift in AOV and an enhanced shopping experience for their customers.
Interviewee
Eric Tsai, Vice President Of Marketing and Business Development, Joybird 
Interviewer
Steve Smith, VP, Editorial Director, Events, MediaPost 
11:45 AM Central
12:45 PM ET
Roundtable: Great Expectations: Creating Customer Loyalty - LIVE IN AUSTN
LTV 2.0: As consumers raise the bar on the services and experience they expect from digital native brands, brand loyalty is as hard to achieve as it is critical to D2C bottom line growth. What is working to increase customer lifetime value?
Featuring
Rajaa Grar, Chief Marketing & Digital Officer, Nutrabolt 
Ulli Haslacher, Founder and President, Pour Moi Skincare 
1:00 PM Central
2:00 PM ET
Austin City Limits Music Festival
Boat Cruise on Town Lake
7:00 PM Central
8:00 PM ET
Cocktail Party
8:00 PM Central
9:00 PM ET
Dinner Reception

Venue

The LINE Hotel
111 E Cesar Chavez Street
Austin, Texas, 78701

At the crossroads where Town Lake meets downtown, the LINE Austin draws influence from both the surrounding natural beauty and the creative energy that fuels the city. Once home to a jazz club that broadcast live on local radio in the late 1960s, the hotel is part of downtown Austin history and holds a cultural legacy within its walls as unique as the city itself.

To book a room at the LINE Hotel and attend the IN-person gathering, you may do so here

The cut-off date for booking rooms with this discount is Wednesday, September 15th, 2021

You MUST be a registered attendee of the IN-person gathering in order to utilize this discounted rate.  You must have proof of the COVID-19 vaccination to attend the IN-person gathering (details on how to submit your vaccination confirmation made available after your event registration).

You can register here for either the IN-person or Virtual events.


The LINE Hotel, Austin, TX

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.