March 20 - 23, 2022
Scottsdale, AZ

Event Sponsors

Agenda

Sunday, 03/20

6:30 PM Mountain
9:30 PM ET
Welcome Cocktail Reception Bennie's Courtyard
8:00 PM Mountain
11:00 PM ET
Private VIP Dinner

Monday, 03/21

8:00 AM Mountain
11:00 AM ET
Coffee Service Available Pueblo Ballroom Foyer
8:30 AM Mountain
11:30 AM ET
VIP 1:1 Meetings Garden Courtyard
9:15 AM Mountain
12:15 PM ET
Breakfast Buffet Opens Pueblo Ballroom Foyer
9:35 AM Mountain
12:35 PM ET
Opening Remarks Pueblo Ballroom
MC
Steve Smith, VP, Editorial Director, Events, MediaPost 
9:45 AM Mountain
12:45 PM ET
Keynote: Sewing The Seamless Mattress Journey
As Saatva builds out its DTC footprint into brick and mortar, it is also blending digital and physical realms into a seamless omnichannel experience. As founder Ricky Josh explores, this means understanding which customers are coming to retail, for which products and on what path to purchase. It requires thoughtfully weaving familiar digital activation and signage in-store as well as understanding the media value of physical presence. This hinges on leveraging e-commerce data to pick locations and to use those locations not only as billboards but as lynchpins in the customer support strategy for the brand.
Keynote
Ricky Joshi, Co-Founder, Chief Strategy Officer, Saatva 
10:10 AM Mountain
1:10 PM ET
Case Study Q&A: Experian Dresses Younger

As one of the most recognizable credit reporting brands looked to grow its base, the brand aimed younger. But it took a full marketing press, from new celebrity endorsement partnerships to media channels that reached across OTT, Instagram and TikTok as well as a major acquisition of another DTC brand. What can we learn from such a major brand focus?

Interviewee
Steve Hartman, VP, Integrated Marketing, Experian 
Interviewer
Steve Smith, VP, Editorial Director, Events, MediaPost 
10:30 AM Mountain
1:30 PM ET
Sponsor Spotlight and Coffee Break
11:00 AM Mountain
2:00 PM ET
Case Study: Retail As Customer Acquisition Tool
As the Goodlife Clothing brand builds out a B&M retail footprint it has learned new tricks about where physical presence matters. Rather than a new distribution network that just enhances brand legitimacy, LTV and loyalty, it is proving a powerful digital customer acquisition tool. Jesse shares what they have learned about locating and leveraging retail, building digital relationships with physical customers and even effectively converting non-buying retail browsers into online buyers.
Interviewee
Jesse Miller, Director of Growth, Goodlife Clothing 
Interviewer
Lisa Singer, Deputy Editorial Director, Events, MediaPost 
11:25 AM Mountain
2:25 PM ET
Case Study: Testing Like You Mean It
What does it take to make testing part of your marketing culture? Uma walks us through how Helix built an infrastructure aimed at testing and learning at high velocity. How does a mad testing regimen produce real insights and surprises? And when does mad testing reach a point of diminishing returns?
Presenter
Uma Moyse, Growth Marketing Manager, Helix Sleep 
11:45 AM Mountain
2:45 PM ET
Roundtable: Testing Like You Mean It
Featuring
Uma Moyse, Growth Marketing Manager, Helix Sleep 
11:45 AM Mountain
2:45 PM ET
Roundtable: Recovery-Era Customer Acquisition
Featuring
Ulli Haslacher, Founder and President, Pour Moi Skincare 
12:30 PM Mountain
3:30 PM ET
Sponsor Lunch Presentation
2:00 PM Mountain
5:00 PM ET
Golf at McCormick Ranch
Horseback Riding
Pool Outing at the Resort
6:30 PM Mountain
9:30 PM ET
Cocktail Party Sunset Plaza
7:30 PM Mountain
10:30 PM ET
Dinner Reception Sunset Plaza

Tuesday, 03/22

8:00 AM Mountain
11:00 AM ET
Coffee Service Available Pueblo Ballroom Foyer
8:30 AM Mountain
11:30 AM ET
VIP 1:1 Meetings Garden Courtyard
9:15 AM Mountain
12:15 PM ET
Breakfast Buffet Opens Pueblo Ballroom Foyer
9:35 AM Mountain
12:35 PM ET
Welcome Back Pueblo Ballroom
MC
Steve Smith, VP, Editorial Director, Events, MediaPost 
9:40 AM Mountain
12:40 PM ET
Keynote Q&A: NerdWallet's Performance Approach to Brand Marketing
Omnichannel performance marketing has been a part of personal finance brand NerdWallet's DNA from the very beginning. When companies were decreasing their marketing spend during COVID, they were increasing theirs; with video playing a significant role. CMO Kelly Gillease talks OTT, Youtube and relevant messaging, and her performance approach to brand marketing.
Interviewee
Kelly Gillease, CMO, NerdWallet 
Interviewer
Lisa Singer, Deputy Editorial Director, Events, MediaPost 
10:10 AM Mountain
1:10 PM ET
Case Study: Community, Connection and CAC
By partnering with HBCUs and non-profits in key locales, 4th Ave. Market is deepening and leveraging community involvement that build both loyalty and acquisition at a lower cost.
Presenter
Salim Holder, Co-Founder & CEO, 4th Ave Market 
10:30 AM Mountain
1:30 PM ET
Networking Coffee Break
11:00 AM Mountain
2:00 PM ET
Case Study: Evolving the Casper Brand, Eight Years Later
Casper pioneered the D2C mattress category, and since then hundreds of competitors have entered the space. How does a legacy DTC confront clutter and me-toos”? Through our sleep research, consumer data, and Casper Labs, we've learned a lot about sleep over the years as well as ways to continue serving our customers through our mission to Awaken the potential of a well-rested world. We explore what Casper is learning from a brand strategy that tells an innovation story to a higher end market and distances itself from skirmishing with copy-cat DTCs.
Presenter
Glenn Pajarito, VP, Brand & Creative, Casper 
11:25 AM Mountain
2:25 PM ET
Case Study: Not Your Mother's Affiliate Marketing: A New Partnership Model
The affiliate marketing channel is often seen as the red-headed step child of the customer acquisition plan. In fact, a smarter approach to affiliates and publishers can extract more value than even paid search and social. Kristina shows how TRX transformed this channel by cutting partners and reducing tech. Adopting a true ROAS and CPA model, her affiliate model helped drive new relationships outside of traditional publishing and with other brands.
Presenter
Kristina Smith, Head of DTC, Big Island Coffee Roasters 
11:35 AM Mountain
2:35 PM ET
Case Study: Merchandising the Brand
Liquid Death Water has a new product to sell - its own brand. Hamid walks us through how the company build brand ambassadors and community through merch.
Presenter
Hamid Saify, Vice President, E-Commerce (DTC/Digital), Liquid Death 
11:45 AM Mountain
2:45 PM ET
Roundtables: Building Next-Gen Community
Featuring
Salim Holder, Co-Founder & CEO, 4th Ave Market 
Hamid Saify, Vice President, E-Commerce (DTC/Digital), Liquid Death 
11:45 AM Mountain
2:45 PM ET
Roundtables: Enhancing the Affiliate Channel
Featuring
Kristina Smith, Head of DTC, Big Island Coffee Roasters 
2:00 PM Mountain
5:00 PM ET
Major League Baseball Spring Training Game
Hiking at Tom's Thumb Trail
6:30 PM Mountain
9:30 PM ET
Cocktail Party Bennie's Courtyard
7:30 PM Mountain
10:30 PM ET
Dinner Reception Bennie's Courtyard

Wednesday, 03/23

8:30 AM Mountain
11:30 AM ET
Breakfast Buffet Opens Pueblo Ballroom Foyer
8:55 AM Mountain
11:55 AM ET
Welcome Back Pueblo Ballroom
MC
Steve Smith, VP, Editorial Director, Events, MediaPost 
9:00 AM Mountain
12:00 PM ET
Case Study: The Insights Machine: DTC in a Retail-First World
CPG is historically driven by retailer needs, timelines and demands. DTC at Clorox brands is helping to build faster and smarter decisions in service of our evolving omni-channel plans. Jenna and Kennedy will explore how Clorox is usingdirect channels as an innovation lab, as a gateway to new customers, as a place to cultivate community and to better align with omnichannel partners like Amazon and Target. Ultimately legacy can see DTC as not only a marketing and sales channel but as an insights machine that can power all aspects of the business.
PresenterS
Kennedy Embree, Associate Director - DTC, Growth, Clorox 
Jenna Mitchell, Senior Manager, DTC & Brand Engagement, Clorox 
9:25 AM Mountain
12:25 PM ET
Networking Coffee Break
9:45 AM Mountain
12:45 PM ET
Panel: "Do NFTs Come With That Order?" Or Getting Creative In Customer Acquisition
The challenge for our panel of D2C brands is simple. Share with peers the most unlikely and promising new channels, offers or partnerships that are finding new customers as the usual performance channels get too costly and cluttered.
Moderator
Lisa Singer, Deputy Editorial Director, Events, MediaPost 
Panelist
Imran Hassan, VP of Global E-commerce & Marketplaces, Eaglemoss 

Venue

The Scottsdale Resort @ McCormick Ranch
7700 E McCormick Pkwy
Scottsdale, Arizona, 85258

DISCOVER THE OASIS IN THE DESERT
Combining modern accommodations with amenities that capture the elegance of historic haciendas of the past, the Scottsdale Resort at McCormick Ranch is both a luxury vacation retreat and an exceptional Phoenix‐area meeting destination. The resort features 326 spacious guest rooms and suites, each with elegant décor and a residential ambiance unique among luxury hotels in Scottsdale. Many rooms offer spectacular views of fairways, gardens and pools.

Booking your Room

To secure a room for the MediaPost Brand Insider Summit: D2C event, you MUST be a registered attendee of the 3-day conference.  If you haven't done so yet, you may register for the event here: https://www.mediapost.com/brandinsidersummitd2c/register/

To book a room at the Scottsdale Hotel at McCormick Ranch you may do so here: https://www.hilton.com/en/book/reservation/deeplink/?ctyhocn=PHXSSQQ&groupCode=MPBIS&arrivaldate=2022-03-20&departuredate=2022-03-26&cid=OM,WW,HILTONLINK,EN,DirectLink&fromId=HILTONLINKDIRECT

You may also call the main reservations line at the hotel outside of regular business hours 480-991-9000. Please reference the "MediaPost Group" to receive the discounted room rate.


In addition to needing to be a registered attendee of the event, you will also be asked to show proof of the COVID-19 vaccination in order to attend the IN-person gathering (details on how to submit your vaccination confirmation made available after your event registration).

The Scottsdale Resort @ McCormick Ranch

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.