As Saatva builds out its DTC footprint into brick and mortar, it is also blending digital and physical realms into a seamless omnichannel experience. As founder Ricky Josh explores, this means understanding which customers are coming to retail, for which products and on what path to purchase. It requires thoughtfully weaving familiar digital activation and signage in-store as well as understanding the media value of physical presence. This hinges on leveraging e-commerce data to pick locations and to use those locations not only as billboards but as lynchpins in the customer support strategy for the brand.

Omnichannel performance marketing has been a part of personal finance brand NerdWallet's DNA from the very beginning. When companies were decreasing their marketing spend during COVID, they were increasing theirs; with video playing a significant role. CMO Kelly Gillease talks OTT, Youtube and relevant messaging, and her performance approach to brand marketing.

CPG is historically driven by retailer needs, timelines and demands. DTC at Clorox brands is helping to build faster and smarter decisions in service of our evolving omni-channel plans. Jenna and Kennedy will explore how Clorox is usingdirect channels as an innovation lab, as a gateway to new customers, as a place to cultivate community and to better align with omnichannel partners like Amazon and Target. Ultimately legacy can see DTC as not only a marketing and sales channel but as an insights machine that can power all aspects of the business.