Sunday, 07/17
6:30 PM Mountain
8:30 PM ET
Welcome Cocktail Reception
Courtyard
Monday, 07/18
8:00 AM Mountain
10:00 AM ET
Coffee Service Available
Renoir/Monet Foyer
8:15 AM Mountain
10:15 AM ET
VIP 1:1 Meetings
Chamonix Room + Patio
8:45 AM Mountain
10:45 AM ET
Breakfast Buffet Opens
Renoir/Monet Foyer
9:15 AM Mountain
11:15 AM ET
Sponsor Breakfast Presentation
Renoir/Monet
9:35 AM Mountain
11:35 AM ET
Opening Remarks
Renoir/Monet
- MC
- Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm
9:45 AM Mountain
11:45 AM ET
Keynote Q&A: Walgreens Rethinks the Customer as Patient
Renoir/Monet
After its critical role in America's COVID vaccine rollout, as well as an aggressive spurt of M&A, Walgreens is fundamentally changing its relationship to the people it serves. The prescription customer has become the healthcare patient, and Walgreens has had to marshal its data and communications to craft personalized interactions with a massive base, who have often been underserved by the healthcare ecosystem. We explore with Fauzia Somani what Walgreens has learned from the COVID experience, as well as take a deep dive into its own data about the sheer diversity of its patient base and personalizing its marketing at scale.
- Interviewee
- Fauzia Somani, Vice President, Pharmacy Customer Experience, Walgreens-Boots Alliance
- Interviewer
- Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm
10:15 AM Mountain
12:15 PM ET
Sponsor Spotlight & Coffee Break
Renoir/Monet Foyer
10:45 AM Mountain
12:45 PM ET
Panel: Your New Health Plan: Media Mapping the Patient-Centered Journey
Renoir/Monet
The patient's journey to health has been disrupted by digital channels, both of discovery and treatment. Online research and scheduling, telehealth, and e-commerce have built radically new paths, and everyone is rethinking their media and marketing plans. But how, how much and where have allocations really shifted in the last two years? We press our panel of marketers across segments on how their investments in legacy channels, paid social, search, OTT and more actually have shifted in order to follow this newly empowered patient?
- Moderator
- Scott Ensign, VP of Strategy and Partnerships, Butler/Till
- PanelistS
- Courtney Hanson, VP, Media, irme
- Kaitlyn Tuson, VP, Group Director Strategy, Saatchi & Saatchi Wellness
11:20 AM Mountain
1:20 PM ET
Case Study: Building the Post-COVID Social Listening Post
Renoir/Monet
To better serve patient and customer needs, GSK needed to move beyond measuring simple social metrics like engagement. It needed genuine social intelligence and analytics that could deepen the brand’s understanding of how and why people needed and engaged with their brands. GSK’s chief social listener explains how the company brought this capability in house, set up analytics that matter and then democratized that insight so individual brand managers could use it.
- Presenter
- Danny Gardner, Analytics Manager, US & North America Social Intelligence Lead Consumer Business Insights & Analytics, Haleon
11:45 AM Mountain
1:45 PM ET
Roundtable: Rethinking the Customer Experience
Renoir/Monet
- Featuring
- Fauzia Somani, Vice President, Pharmacy Customer Experience, Walgreens-Boots Alliance
11:45 AM Mountain
1:45 PM ET
Roundtable: Navigating Social Media
Renoir/Monet
- Featuring
- Danny Gardner, Analytics Manager, US & North America Social Intelligence Lead Consumer Business Insights & Analytics, Haleon
12:30 PM Mountain
2:30 PM ET
Lunch
Renoir/Monet Foyer
12:40 PM Mountain
2:40 PM ET
Sponsor Lunch Presentation
Renoir/Monet
2:00 PM Mountain
4:00 PM ET
Scenic chairlift ride (and optional hike down)
Golf at Canyons Course - Park City
Downhill Mountain Biking at Deer Valley
6:30 PM Mountain
8:30 PM ET
Cocktail Party
Cena Patio
7:30 PM Mountain
9:30 PM ET
Dinner Reception
Cena Dining Room
Tuesday, 07/19
8:00 AM Mountain
10:00 AM ET
Coffee Service Available
Renoir/Monet Foyer
8:15 AM Mountain
10:15 AM ET
VIP 1:1 Meetings
Chamonix Room + Patio
8:45 AM Mountain
10:45 AM ET
Breakfast Buffet Opens
Renoir/Monet Foyer
9:15 AM Mountain
11:15 AM ET
Sponsor Breakfast Presentation
Renoir/Monet
9:35 AM Mountain
11:35 AM ET
Notes from our MC
Renoir/Monet
- MC
- Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm
9:40 AM Mountain
11:40 AM ET
Keynote Interview: Labcorp and the Gentle Art of Deep Rebranding
Renoir/Monet
As the nation's most recognizable location for medical testing has expanded its portfolio to include drug development, broader diagnostics, DTC and more general medical services, the former "LabCorp" branding needed a rethink. We explore with Jennifer Sutton how the company has repositioned the reimagined Labcorp, both internally and through multiple advertising and content marketing programs. From launching its first TV campaign to deeper storytelling in media partnerships to self-initiated testing products that helped the company rethink DTC commerce, Jennifer shares lessons learned from a deep rebrand.
- Interviewee
- Jennifer Sutton, VP Brand and Marketing, Labcorp
- Interviewer
- Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm
10:10 AM Mountain
12:10 PM ET
Case Study: Nurx and the Lessons of DTC Brand Building
Renoir/Monet
From TikTok to TV, the fast growing telehealth brand is a case study in how healthcare marketing can test and learn across a wide range of channels to build and evolve a brand from a cold start. Nico explores how the company erects a marketing flywheel grounded in patient feedback and fueled by data sources that not only drive creative but direct product development.
- Presenter
- Nico Bryant-Aguilar, Head of Growth Marketing, Nurx
10:40 AM Mountain
12:40 PM ET
Sponsor Spotlight & Coffee Break
Renoir/Monet Foyer
11:10 AM Mountain
1:10 PM ET
Case Study:Where Were You in ’82?: Fostering Creativity in Healthcare Marketing
Renoir/Monet
While creativity and healthcare may seem like an unlikely pair, here’s how a little strategic planning, thinking outside the box, and even a little fun, can help your campaigns stand out in a crowded market. WestDerm’s innovative approach to raising skin cancer awareness tugged at the evolving attitudes towards health, sun, fun. Along the way they illustrate how healthcare messaging can move beyond expert advice and get consumers to personalize it with their own memory, life and health histories.
- Presenter
- Veronica Clay, Senior Marketing Manager of Content Strategy, WestDerm
11:35 AM Mountain
1:35 PM ET
Case Study: Patient-Centered Creative
Renoir/Monet
Thinking more like a patient than a clinician opens a marketer’s imagination to more engaging ways of depicting the healthcare experience. Few brands have been more entertaining and unconventional in focusing their patient outreach than Rodeo Dental. By focusing on outcomes and experiences, deploying jazzy editing and graphics and shifting media spend away from TV and into social and search channels, Rodeo did more than grow brand and patient acquisitions. It was better able to measure the impact of its media spend and improve patients’ reationship with the brand.
- Presenter
- Dr. Richard Ly, Director of Growth Marketing, Rodeo Dental
11:45 AM Mountain
1:45 PM ET
Roundtable: Getting Beyond Creative Cliches
Renoir/Monet
- Featuring
- Veronica Clay, Senior Marketing Manager of Content Strategy, WestDerm
11:45 AM Mountain
1:45 PM ET
Roundtable: The DTC Marketing Plan
Renoir/Monet
- Featuring
- Nico Bryant-Aguilar, Head of Growth Marketing, Nurx
12:30 PM Mountain
2:30 PM ET
Lunch
Renoir/Monet Foyer
12:40 PM Mountain
2:40 PM ET
Sponsor Lunch Presentation
Renoir/Monet
2:00 PM Mountain
4:00 PM ET
ATV Tour of the Wasatch Mountains
Horseback Riding at Deer Valley
Hiking tour at Deer Valley
6:30 PM Mountain
8:30 PM ET
Cocktail Party
350 Main - Downtown Park City (Shuttle departs the Chateaux at 6:15pm SHARP!!!)
7:30 PM Mountain
9:30 PM ET
Dinner Reception
350 Main Restaurant
9:30 PM Mountain
11:30 PM ET
After Party
The Spur
Wednesday, 07/20
8:00 AM Mountain
10:00 AM ET
Breakfast Buffet Opens
Renoir/Monet Foyer
8:30 AM Mountain
10:30 AM ET
Sponsor Breakfast Presentation
Renoir/Monet
9:00 AM Mountain
11:00 AM ET
Panel: No More Outdoor Bathtubs and Slo-Mo Power-Walking
Renoir/Monet
How do we make healthcare advertising better? The visual tropes of slo-motion frolics beneath hair-curling side-effect voiceovers have become the stuff of parody. Let's learn from example. We ask several members of the summit to share some of their own creative that tries to break the mold and point to more original possibilities.
- Moderator
- Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm
- PanelistS
- Veronica Clay, Senior Marketing Manager of Content Strategy, WestDerm
- Amanda DeVito, SVP, Marketing & Growth, Butler/Till
- Jeanne Jennings, SVP, Group Director, Media, McCann Health Engagement
9:30 AM Mountain
11:30 AM ET
Sponsor Spotlight and Break
10:00 AM Mountain
12:00 PM ET
Case Study: Broadcasting Providence: Podcasting as a Business Strategy
Renoir/Monet
Why simply drop a podcast when you can build an audio media network with sponsors, a web of social influencers and a range of discreet shows? Providence Health’s Future of Health podcast series has become a main driver not only of brand awareness and patient acquisition, but the core of its educational mission, a new revenue stream and even a source of staff retention and recruitment.
- Presenter
- Mary Renouf, VP, Community Engagement, Clinical and Patient Communication, Providence St. Joseph Health
10:30 AM Mountain
12:30 PM ET
Conference concludes
The Chateaux at Silver Lake, Park City, UT