August 29 - September 1, 2021
Lake Tahoe, NV • Virtual & IN-Person Event

Event Sponsors

Agenda

Sunday, 08/29

7:30 PM
7:30 PM ET
Opening Cocktails - On Site @ Hyatt Lake Tahoe

Monday, 08/30

12:00 PM
12:00 PM ET
Opening Remarks - ALL Content Sessions are EASTERN Time
MC
Steve Smith, VP, Editorial Director, Events, MediaPost 
12:10 PM
12:10 PM ET
Keynote Q&A: Foot Locker’s CMO Plus: When Product Becomes the Marketing Plan
The future of the physical retail experience may be murky, but product innovation, creativity, relevance and meaning will always drive consumer interest. Foot Locker has launched literally hundreds of sneaker models in the last year, many tied to everything from human rights issues to breakfast cereal, sports stars to Gummy Bears. It is part of a customer acquisition and brand building strategy that brings CMO Jed Berger and his team to the center of the product development cycle. What does it take to reorganize thinking, people and budgets around a product-centric marketing model? 
Interviewee
Jed Berger, Chief Marketing Officer, Foot Locker 
Interviewer
Steve Smith, VP, Editorial Director, Events, MediaPost 
12:35 PM
12:35 PM ET
Sponsor Spotlight
12:45 PM
12:45 PM ET
Panel: Media Mapping the New Omnichannel Journeys
Clicks or feet? Being "channel agnostic" is nice in theory but in a new omnichannel retail environment what are media planners and buyers supposed to do about a media mix that has to drive a range of very different real and virtual world behaviors? We ask media thinkers to share how they plan against their customer behaviors. How do you allocate for driving online purchase journeys vs. store traffic, brand building vs. performance, customer acquisition vs. LTV? It's getting complicated.
Moderator
Lisa Singer, Event Editorial Manager, MediaPost 
PanelistS
Meagan Finucan, Director of Performance Marketing, Tecovas 
Jesse Miller, Director of Growth, Goodlife Clothing 
1:15 PM
1:15 PM ET
Sponsor Spotlight
1:25 PM
1:25 PM ET
Fireside Chat: Personalizing the High-End: Neiman Marcus’s AI Concierge
Poised to make a half billion dollar investment in digital and tech over the next three years, Neiman Marcus intends to redefine the luxury retail experience. Using advanced AI the company is building a recommendation engine that anticipates desire while it also surprises and delights. The brand that for decades defined upper-end retail shares its vision for combining digital and human experiences for a next-generation of luxury shopping.
Interviewee
Daz McColl, CMO, Neiman Marcus 
Interviewer
Sarah Mahoney, Editor, Marketing D2C, MediaPost 
1:45 PM
1:45 PM ET
Roundtable: Building the Better MarTech Strategy - LIVE IN LAKE TAHOE
For 15 years the Insider Summit Round Tables have been where marketers bring their questions, challenges and insights for one another to share in casual, off-the-record conversation. This Virtual Insider Summit is no different. Webcams and Mics ON. Recording and reporting OFF. Discuss amongst yourselves!
Featuring
Jennifer Kim, Senior Director, Demand Generation, LG Electronics 
1:45 PM
1:45 PM ET
Roundtable: Building the Better MarTech Strategy - ONLINE
For 15 years the Insider Summit Round Tables have been where marketers bring their questions, challenges and insights for one another to share in casual, off-the-record conversation. This Virtual Insider Summit is no different. Webcams and Mics ON. Recording and reporting OFF. Discuss amongst yourselves!
Featuring
Andrew Eklund, Founder and CEO, Ciceron 
Catamaran Cruise on Lake Tahoe
Golf at Incline Village Championship Course
7:00 PM
7:00 PM ET
Cocktail Party
Hyatt beach overlooking Lake Tahoe.
8:00 PM
8:00 PM ET
Dinner
Hyatt Lake Tahoe

Tuesday, 08/31

12:00 PM
12:00 PM ET
Welcome Back & Retailer Survey Report - ALL Content Sessions are EASTERN Time
12:10 PM
12:10 PM ET
Keynote Interview: Beyond Retail: Petco’s Whole Pet Strategy
Petco doesn’t consider itself merely a pet “retailer” so much as a pet health and wellness company with a retailer inside. By serving holistically the needs of pet owners, not just selling goods, the brand is also reorganizing how it leverages data across touchpoints and expanding a service-oriented product mix. As we explore with CMO Tariq Hassan, the ultimate vision uses every channel, including in-store devices, to know what pet parents need as they click on the site, open the app or walk in the store door.
Interviewee
Tariq Hassan, CMO, Petco 
Interviewer
Steve Smith, VP, Editorial Director, Events, MediaPost 
12:35 PM
12:35 PM ET
Sponsor Spotlight
12:45 PM
12:45 PM ET
Panel: Personalization Across the Experience
Consumers are looking for concierges not just buy buttons. Extending the personalized marketing model from email subject line into the store visit, from the loyalty program to sales reps, will be the new normal of 2024. How are retailers working on next-level personalization across virtual and real world that doesn’t just flex technology but serves customers, builds the brand and drives more sales.
Moderator
Tanya Gazdik, Senior Editor, Automotive, MediaPost 
PanelistS
Suzanne Darmory, VP of Integrated Marketing and Creative, Jackson Hewitt 
Dan Williams, CRO, 3 Day Blinds 
1:15 PM
1:15 PM ET
Sponsor Spotlight
1:25 PM
1:25 PM ET
Reviving the Brand: Save A Lot’s Marketing Journey
As the 40+ year-old value grocery chain moved from a retail to a wholesale and licensed model, Save A Lot has launched a top-to-bottom rebrand. Everything from store design to logo, product packaging to media messaging were developed out of comprehensive research with customers, focus groups, owners and agency partners. Tim Shroder explores what he and the brand have learned about differentiating a brand in this cluttered environment by creating emotional connections with customers.
Interviewee
Tim Schroder, Senior Vice President of Marketing, Save A Lot 
Interviewer
Lisa Singer, Event Editorial Manager, MediaPost 
1:45 PM
1:45 PM ET
Roundtable: Leveraging Loyalty - LIVE IN LAKE TAHOE
For 15 years the Insider Summit Round Tables have been where marketers bring their questions, challenges and insights for one another to share in casual, off-the-record conversation. This Virtual Insider Summit is no different. Webcams and Mics ON. Recording and reporting OFF. Discuss amongst yourselves!
Featuring
Michelle Metzger, Sr. Manager of Strategy & Loyalty, H-E-B 
Jesse Miller, Director of Growth, Goodlife Clothing 
1:45 PM
1:45 PM ET
Roundtable: Leveraging Loyalty - ONLINE
For 15 years the Insider Summit Round Tables have been where marketers bring their questions, challenges and insights for one another to share in casual, off-the-record conversation. This Virtual Insider Summit is no different. Webcams and Mics ON. Recording and reporting OFF. Discuss amongst yourselves!
Featuring
Lisa Erickson, Sr. Director Customer Relationship Management, Loyalty and Creative Production Services, Sleep Number 
Lake Tahoe Kayak Tour
Horseback Riding at Zephyr Cove Stables
7:00 PM
7:00 PM ET
Cocktail Party - At Gar Woods
8:00 PM
8:00 PM ET
Dinner - At Gar Woods

Venue

Hyatt Regency Lake Tahoe Resort, NV
111 Country Club Drive
Incline Village, Nevada, 89451

Discover an alpine paradise at Hyatt Regency Lake Tahoe Resort, Casino and Spa. Nestled within the Sierra Mountain Range, the stunning locale of this AAA Four Diamond Lake Tahoe hotel is the ideal setting for year-round pampering. Take a cruise on one of their private boats, then tempt Lady Luck in the Casino. Ease tired muscles with a deep-tissue massage in the world-class spa, or bask in the sunshine on the private beach. Reconnect with family – and yourself – while enjoying the natural wonders in and around the remarkable Lake Tahoe, Nevada hotel.

To book a room at the Hyatt Lake Tahoe Resort and attend the IN-person gathering, you may do so here: https://www.hyatt.com/en-US/group-booking/TVLLT/G-MPCS

The cut-off date for booking rooms with this discount is August 9th, 2021

You MUST be a registered attendee of the IN-person gathering in order to utilize this discounted rate.  You must have proof of the COVID-19 vaccination to attend the IN-person gathering (details on how to submit your vaccination confirmation made available after your event registration).

You can register here for either the IN-person or Virtual events.

 
 
 
Hyatt Regency Lake Tahoe Resort, NV

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.