What does “personalization at scale” really mean – not just for customer interactions but for data and media strategy and even company culture? Walgreens Jennie Peelle shares the lessons learned as the brand moves towards personalized interactions at every touchpoint. It means changing the way you gather and use data and lean into advanced predictive modeling. It changes how you target and plan paid media for customer acquisition vs. retention. It reworks KPIs towards customer-level measurement and away from mere sales goals. It takes more than mere shifts in tech and technique. It’s a culture thing.

How are marketers leveraging and optimizing media in real-time?

Forever 21 experienced major changes during its recent transitionary years. CMO, Amondo Redmond, will provide insight into how the multi-billion dollar fashion brand adapted. From shifting fashion trends, digital integration and social media innovation, Forever 21 has been revamping its marketing to cater to its multigenerational audience; including leveraging influencers and even UGC creators in the metaverse! Hear the different initiatives the retailer has taken to further prosper its long-lasting legacy.

If you are going to sell T-Shirts at $60 price points you better flip the script on how people think about casual apparel and even retail experiences. Goodlife’s Jesse Miller shares lessons learned from prioritizing physical retail as long-term customer acquisition tools over short-term profit centers. And by putting LTV as a core metric, the marketing approach is taking pages from some unlikely product categories like CPGs. Yes, CPG.

Through surveys and data, Joybird found their customers wanted more inspiration and engagement when shopping to style their rooms. In response, Eric Tsai, the furniture retailer’s vp of marketing & business development, shows us how they turned to a 3D planner tool on Pinterest. It enabled shoppers to click on a photo, drag it into a scene and create a customizable 3D design space; resulting in greater engagement, a 50%+ lift in AOV and an enhanced shopping experience for their customers.