August 21 - 24, 2022
Lake Tahoe, NV

Clicks to Bricks Personalization: Understanding 'This' Customer


As the phygital retail experience brings digital expectations into B&M, it won't be enough for retail marketers to understand "the customer." It is time to understand this customer - the one right in front of you this second - the one with her own history of dealing with your brand on and off and with her own needs and preferred touch-points.

The Retail Brand Insider Summit will cover:

  • Media buying in the omnichannel customer journey
  • Personalization across channels
  • Building the better martech stack
  • Leveraging loyalty programs
  • The personalized retail experience

As retailers are planning their 2022 marketing strategies, MediaPost gathers some of the best minds in the business to show their work and chart the next generation of personalization. Welcome to the concierge era of retail.

Previous Brand Insider Summit Retail Attendees

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Agenda

Sunday, 08/21

8:00 PM
8:00 PM ET
Private VIP Dinner

Monday, 08/22

2:00 PM
2:00 PM ET
Lake Tahoe Kayak Tour
ATV Tour on the Rubicon Trail
Golf at Resort at Squaw Creek
6:30 PM
6:30 PM ET
Cocktail Party
7:30 PM
7:30 PM ET
Dinner

Tuesday, 08/23

2:00 PM
2:00 PM ET
Golf at Coyote Moon Course
Horseback Riding at Zephyr Cove Stables
Cable Car to High Camp for Swimming (Heated), Cocktails and Roller Skating
6:30 PM
6:30 PM ET
Cocktail Party
7:30 PM
7:30 PM ET
Dinner

Speakers

We're working on finding the best speakers for this event. If you think you'd be a good fit, please submit a speaker proposal using the link below.

Activities

Monday

Lake Tahoe Kayak Tour

Experience the scenic and beautiful Lake Tahoe shoreline from the unique perspective of a kayak.  Paddle along a section of developed waterfront and picturesque beaches.  You will get a special glimpse of some of Tahoe’s most beautiful waterfront homes while enjoying the crystal clear waters of Lake Tahoe.  We may also explore the granite boulder fields of Crystal Bay. - Level of Difficulty: Easy to Moderate

Monday

ATV Tour on the Rubicon Trail

Experience the rugged beauty and the delicate eco-system of the high desert in the Pine Nut Mountains. If you think the desert is flat, you'll be surprised. Ride through the winding washes, up steep hills, and down rugged canyons while enjoying the majestic views of this remote and beautiful landscape. If you're lucky, you might even catch a glimpse of the wild mustangs that roam free across Nevada.

Monday

Golf at Resort at Squaw Creek

Surrounded by six majestic Sierra peaks, the Links at Squaw Creek is a championship Robert Trent Jones Jr. golf course in Lake Tahoe that rests serenely at the base of Palisades Tahoe.  This magnificent course is the culmination of ten years of extensive planning and careful handling of the environment to preserve the unique beauty, natural wetlands, and wildlife habitat of Olympic Valley.  The spectacular result is a natural Lake Tahoe golf course that blends in with its beautiful mountain surroundings.




Tuesday

Golf at Coyote Moon Course

Coyote Moon Golf Course is one of the finest mountain golf experiences in the country.  Sitting on 250 acres of secluded rolling hills, towering pines, enormous granite outcroppings, wildflowers, and the beautiful Trout Creek, the vistas and fresh mountain air equals near perfection. Nationally ranked year-after-year as one of the top courses in the Western United States, in 2012 Golf Week ranked Coyote Moon the 16th Best Public Course in California and the Insider's Guide to the Best in Golf awarded Coyote Moon the highest rating of all courses in the Tahoe region.

Tuesday

Horseback Riding at Zephyr Cove Stables

Lake Tahoe horseback trail rides wind through green woodsy areas and the pretty places that you want to check out in Lake Tahoe. Lake Tahoe horseback riding is perfect in the summertime.

Tuesday

Cable Car to High Camp for Swimming (Heated), Cocktails and Roller Skating

Take a cable car ride 2 1/2 miles up while enjoying a magnificent 360 degree view of Lake Tahoe and the surrounding mountains. At High Camp you can enjoy a multitude of summer activities (extra costs apply) like roller skating, hiking, disc golf, pool/hot tub, restaurants, a free tour the Squaw Valley Olympics exhibit and more! Bring your suit if you wish to swim. Skate rentals available up top. Tickets available at the Summit registration desk.

Venue

The Resort at Squaw Creek Lake Tahoe, CA
400 Squaw Creek Road
Alpine Ballroom
Olympic Valley, California, 96146

Experience accommodations rivaling the magnificence of an alpine setting. The Resort at Squaw Creek offers luxurious accommodations with grand picture windows that reveal sweeping views of the Sierra Nevada range, ancient ponderosa forests and lush meadowlands.
Booking your Room
To secure a room for the Brand Insider Summit: Retail event, you MUST be a registered attendee of the 3-day conference.  If you haven't done so yet, you may register for the event here.

To book your discounted room at the Resort at Squaw Creek in Lake Tahoe, CA. here: https://www.hyatt.com/en-US/group-booking/RNODH/G-O0C8 

This discounted rate and our inventory block will EXPIRE Monday, August 1st, 2022 at 5pm EST!!


If your room is not booked by Monday, August 1st, you will run the risk of prices increasing and hotel inventory becoming unavailable, so please book as soon as possible.

In addition to needing to be a registered attendee of the event, you must also be prepared to show proof of the COVID-19 vaccination upon arrival to the event (details on how to submit your vaccination confirmation made available after your event registration) or a negative PCR or Antigen (rapid) test taken within 72 hours of arrival to venue).

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.