Sunday, 08/21
6:30 PM Pacific
9:30 PM ET
Welcome Cocktails
Pavillion
8:00 PM Pacific
11:00 PM ET
VIP Private Dinner (Invite Only)
Cascades Restaurant here at Resort (located main hotel floor)
Monday, 08/22
8:00 AM Pacific
11:00 AM ET
Coffee Service Available
Alpine Foyer
8:15 AM Pacific
11:15 AM ET
VIP 1:1 Meetings
Grand Sierra Room C (directly next to main conference room)
9:15 AM Pacific
12:15 PM ET
Sponsor Breakfast Presentation
Alpine Ballroom
9:35 AM Pacific
12:35 PM ET
Opening Remarks
Alpine Ballroom
- MC
- Lisa Singer, Senior Director, Event Programming, MediaPost @LisaMSinger
9:45 AM Pacific
12:45 PM ET
Keynote Presentation: Growing a Billion Dollar Brand via Engagement, Product & Omnichannel Presence
Alpine Ballroom
A founding member of Kendra Scott, Cheryl Mills Knight shares how the business has exponentially grown over the last 20 years driven by its core values of Family, Fashion, and Philanthropy, which continue to serve as the brand’s North Star today. From creating unique products and an omnichannel experience that authentically engages with their customers and communities, Cheryl will discuss the brand's strategies to meet their customers where they are.
- Keynote
- Cheryl Mills Knight, SVP of Brand and Culture, Kendra Scott
10:15 AM Pacific
1:15 PM ET
Q&A: Driving Your Omnichannel Strategy via Live Shopping
Alpine Ballroom
Today's shoppers expect retailers to come to them wherever they are. The emergence of livestreaming is helping to meet that demand by combining the in-store interactive experience with the online shopping convenience. Adore Me's channel marketing manager, Marina Addams, will share how the lingerie brand took Live Shopping from an idea- (what exactly is live shopping anyway?) - to a proven concept, and what they learned along the way. Let's dive into Live Shopping!
- Interviewee
- Marina Addams, Channel Marketing Manager, Adore Me
- Interviewer
- Lisa Singer, Senior Director, Event Programming, MediaPost @LisaMSinger
10:40 AM Pacific
1:40 PM ET
Sponsor Spotlight & Coffee Break
Alpine Ballroom
11:05 AM Pacific
2:05 PM ET
Panel: Building an Omnichannel Strategy
Alpine Ballroom
As shopping behaviors continue to shift to a post COVID world, what channels are proving most effective? Where are retailers allocating their budgets, creating partnerships and how are they measuring success? Hear how our panel of marketing gurus shifted their strategies and messaging to drive growth and strategically reach consumers in today’s omnichannel world.
- Moderator
- Sarah Mahoney, Editor, Marketing D2C, MediaPost
- PanelistS
- Cherie Boldt, Director Marketing, Crispy Green
- Laura Rowe, Manager of Marketing & Content Strategy, Scout & Nimble
- Kristina Smith, Head of DTC, Big Island Coffee Roasters
11:40 AM Pacific
2:40 PM ET
Roundtable: Diversifying the Media Mix
Alpine Ballroom
- Featuring
- Dominic Bonadio, Director, Digital Marketing, 7-Eleven
11:40 AM Pacific
2:40 PM ET
Roundtable: Retail Partnerships
Alpine Ballroom
Collaborating product offerings, campaigns and sharing data in privacy safe ways.
- Featuring
- Maggie Siegler, Retail Media Group Director, Dentsu
12:45 PM Pacific
3:45 PM ET
Sponsor Lunch Presentation
Alpine Ballroom
2:00 PM Pacific
5:00 PM ET
Cable Car to High Camp - Incredible views, Fun games, Refreshments
Lake Tahoe Kayak Tour
Golf at Resort at Squaw Creek
6:30 PM Pacific
9:30 PM ET
Cocktail Party
On Lake Tahoe at the famous Gar Woods Grill & Pier (shuttle service at 6pm)
7:30 PM Pacific
10:30 PM ET
Dinner
On Lake Tahoe at the famous Gar Woods Grill & Pier
Tuesday, 08/23
8:00 AM Pacific
11:00 AM ET
Coffee Service Available
Alpine Foyer
8:15 AM Pacific
11:15 AM ET
VIP 1:1 Meetings
Grand Sierra Room C
9:15 AM Pacific
12:15 PM ET
Sponsor Breakfast Presentation
Alpine Ballroom
9:35 AM Pacific
12:35 PM ET
Welcome Back
Alpine Ballroom
- MC
- Lisa Singer, Senior Director, Event Programming, MediaPost @LisaMSinger
9:40 AM Pacific
12:40 PM ET
Q&A: Sleep Number Drives LTV via Loyalty Programs Based on Engagement
Alpine Ballroom
Consumers are expecting much more from brands these days. It’s not enough to sell a good product, you need to engage. Sleep Number’s director of loyalty & mobile marketing, Adam Reynolds, will discuss the sleep mattress brand’s loyalty program, and how it’s based on engagement rather than “purchase for points.” Hear how they’re leveraging surveys, blogs, SMS, a Sleep IQ app, and more to successfully drive desired behaviors during a customer’s lifecycle.
- Interviewee
- Adam Reynolds, Director of Loyalty & Mobile Marketing, Sleep Number
- Interviewer
- Lisa Singer, Senior Director, Event Programming, MediaPost @LisaMSinger
10:10 AM Pacific
1:10 PM ET
Case Study: Affiliates & Partnerships: Where Brand and Lower Funnel Merge
Alpine Ballroom
Who says Brand and lower funnel marketers can't play nice? In the world of Affiliates and Partnerships, not only is there a chance of playing nice, but there's also an option to create win-win strategies and tactics for everyone! As a lower funnel marketer, Kristina Smith shows how these channels have given her the ability to help out her Brand colleagues and vice versa with some out of the box thinking to create new opportunities and results outside of traditional Brand and PR activity.
- Presenter
- Kristina Smith, Head of DTC, Big Island Coffee Roasters
10:30 AM Pacific
1:30 PM ET
Sponsor Spotlight & Coffee Break
Alpine Ballroom
11:00 AM Pacific
2:00 PM ET
Panel: Thinking Beyond Brick-and-Mortar
Alpine Ballroom
As consumers venture back into stores, they’re expecting much more than business as usual. Whether beginning their shopping journey in a store and then purchasing online, or vice versa, the experience needs to be frictionless at every touchpoint. From leveraging tech like AR and CRM to trending services like ship-to-store and same day delivery, our panel of retail marketers discuss how they’re complementing offline with online strategies, building brand loyalty and the innovative ways they’re engaging with customers.
- Moderator
- Mike Feldman, SVP, Head of Commerce and Retail Media, dentsu
- PanelistS
- Andrew Eklund, Founder and CEO, Ciceron @aeklund
- Michelle Metzger, Director of Strategy & Loyalty, H-E-B
11:30 AM Pacific
2:30 PM ET
Q&A: Audience Centricity Drives Real Business Outcomes
Alpine Ballroom
Yes, data is king, but how you use that data also matters. GSD&M's CMO, Dave Kersey, will discuss why focusing on behavior and leaning into audience strategy is just as important. By looking at consumer’s behaviors, experiences, their touch points and, yes, connected data, he and his team are able to build an ecosystem that drives them from point A to point B. Hear how they use these key signals across the consumer journey to manage frequency and make real time decisions on how people are consuming content in the moment.
- Interviewee
- Dave Kersey, CMO, GSD&M @kersey
- Interviewer
- Sarah Mahoney, Editor, Marketing D2C, MediaPost
11:50 AM Pacific
2:50 PM ET
Roundtable: Future Proofing For Retail
Alpine Ballroom
With changing consumer behavior, growing ecommerce, uncertain economic trends, etc; how are brands preparing?
- Featuring
- Andrew Eklund, Founder and CEO, Ciceron @aeklund
- Mike Feldman, SVP, Head of Commerce and Retail Media, dentsu
11:50 AM Pacific
2:50 PM ET
Roundtable: Driving Brand Awareness & LTV
Alpine Ballroom
- Featuring
- Adam Reynolds, Director of Loyalty & Mobile Marketing, Sleep Number
12:35 PM Pacific
3:35 PM ET
Sponsor Lunch Presentation
Alpine Ballroom
2:00 PM Pacific
5:00 PM ET
Sailboat Cruise on Lake Tahoe
Horseback Riding at Zephyr Cove Stables
Golf at Coyote Moon Course
6:30 PM Pacific
9:30 PM ET
Cocktail Party
Pavillion
7:30 PM Pacific
10:30 PM ET
Dinner
Pavillion
8:00 PM Pacific
11:00 PM ET
After Party
Pavillion
Wednesday, 08/24
9:00 AM Pacific
12:00 PM ET
Coffee & Breakfast Buffet Opens
Alpine Foyer
9:15 AM Pacific
12:15 PM ET
Sponsor Breakfast Presentation
Alpine Ballroom
9:20 AM Pacific
12:20 PM ET
Welcome Back
Alpine Ballroom
- MC
- Lisa Singer, Senior Director, Event Programming, MediaPost @LisaMSinger
9:40 AM Pacific
12:40 PM ET
Roundtable Wrap Up
Alpine Ballroom
MediaPost’s signature Roundtables have been the heart of our summits for years, so we’ve decided to expand them with a final day wrap up. The lead marketers from each days’ Roundtables will join together on stage to share the most relevant points of discussion from their group. It’s a chance to compare notes, add to the conversation and catch up on what you may have missed. And just like our traditional roundtables, it’s completely off the record.
- Featuring
- Dominic Bonadio, Director, Digital Marketing, 7-Eleven
- Andrew Eklund, Founder and CEO, Ciceron @aeklund
- Adam Reynolds, Director of Loyalty & Mobile Marketing, Sleep Number
10:00 AM Pacific
1:00 PM ET
Sponsor Spotlight & Coffee Break
10:25 AM Pacific
1:25 PM ET
Q&A: Doing Community Commerce Like You Mean It
Alpine Ballroom
The pioneering 4th Ave. Market e-retailer is powered by a community of Black-owned CPG manufacturers across a wide range of product categories. Its model is deeply grounded in principles of empowering minority businesses at every level, from manufacturing to marketing to personal professional development. Founder Salim Holder discusses what it means when the retail model is truly powered by and for the community it serves.
- Interviewee
- Salim Holder, Co-Founder & CEO, 4th Ave Market
- Interviewer
- Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm