Sunday, 04/16
6:30 PM ET
Welcome Cocktails
Resort Courtyard
Monday, 04/17
7:45 AM ET
Coffee Service Available
Palmetto Landing
8:00 AM ET
VIP 1:1 Meetings
Sabal Room - across from Palmetto Ballroom
8:30 AM ET
Breakfast Buffet Opens
Palmetto Landing
9:15 AM ET
Sponsor Breakfast Presentation
Palmetto Ballroom
9:35 AM ET
Opening Remarks
Palmetto Ballroom
- MC
- Lisa Singer, Senior Director, Event Programming, MediaPost @LisaMSinger
9:45 AM ET
Keynote Presentation: Sloomoo's Outside-the-Box Go-to- Market Strategy
How the combination of passion and play has become profitable. Ex-marketing exec, turned resident slimer, Marie Kelly, will detail their journey of bringing the world of Sloomoo Institute to the wider world of consumers. In November 2022 Sloomoo Institute scaled from one to three markets and has plans to be live in ten cities by the end of 2024. Expect a behind-the-scenes look at go-to-market planning and some IRL slimey fun.
- Presenter
- Marie Kelly, Head of Marketing & Strategic Partnerships, Sloomoo
10:15 AM ET
Sponsor Spotlight & Coffee Break
10:45 AM ET
Panel: Revamping Today's Omnichannel Shopper Experience
Consumers today are much more reliant on technology, and as a result we’re seeing a major shift in their behavior. Whether it’s instore or online, they’re looking for a seamless customer journey. What are retail marketers doing around omnichannel orchestration? What channels are they testing? Are they talking with their target audience on the right channel and in the right way? How has the messaging evolved? What digital and tech are they investing in to build customer relationships? This panel of marketers will dive into all of it- what’s working and what’s not in today’s multi-channel environment.
- Moderator
- Lisa Singer, Senior Director, Event Programming, MediaPost @LisaMSinger
- PanelistS
- Kasha Cacy, CMO, Known
- Andrew Eklund, Founder and CEO, Ciceron @aeklund
- Kristin Mikie Sword, Director of Growth and Marketing, Ro Derm
- Roland Osae-Oppong, North America Head of Performance Media, E-Commerce, HP
11:15 AM ET
Case Study: Driving Retention Through Shopping Experiences: Adore Me Meets Consumer’s Diverse Needs via Multiple Shopping Models
The direct-to-consumer acquisition landscape is not what it used to be. It's not enough to only focus on how to acquire customers efficiently, brands need to also focus on how to make the most out of the customers they already have. Driving customer retention is key. Adore Me’s channel marketing manager, Marina Addams, discusses how her team tackles this through offering customers multiple ways to experience their brand by building three distinct shopping models; Pay As You Go, VIP, and Elite. As a result, Adore Me has successfully catered to specific customer needs while also emphasizing retention and membership.
- Presenter
- Marina Addams, Channel Marketing Manager, Adore Me
11:40 AM ET
Roundtable: Managing the RMN Morass
- Featuring
- Kasha Cacy, CMO, Known
- Katie McBrien, VP Commerce, Spark Foundry
11:40 AM ET
Roundtable: Navigating the Omnichannel Landscape
- Featuring
- Roland Osae-Oppong, North America Head of Performance Media, E-Commerce, HP
12:40 PM ET
Sponsor Lunch Presentation
2:00 PM ET
Sailboat Cruise
Golf at Palmetto Dunes - George Fazio course
Pickleball
Hilton Head Beach games & Hang-out
Pool Cabana hang-out
6:30 PM ET
Cocktail Party
Shorehouse
7:30 PM ET
Dinner
Shorehouse
9:30 PM ET
After Party
Tuesday, 04/18
7:45 AM ET
Coffee Service Available
Palmetto Landing
8:00 AM ET
VIP 1:1 Meetings
Sabal Room - across from Palmetto Ballroom
8:30 AM ET
Breakfast Buffet Opens
Palmetto Landing
9:15 AM ET
Sponsor Breakfast Presentation
Palmetto Ballroom
9:35 AM ET
Welcome Back & Emcee Notes
Palmetto Ballroom
- MC
- Lisa Singer, Senior Director, Event Programming, MediaPost @LisaMSinger
9:40 AM ET
Keynote Q&A: Data Transformation & Personalization the American Girl Way
American Girl embraces their new omnichannel strategy. From social media and viral memes to a virtual museum and birthday parties, American Girl's Head of OmniChannel Marketing, Ecomm and Data Insights and Analytics, Debbie Haag, will share how their data transformation and increased personalization resulted in a more efficient media strategy.
- Interviewee
- Debbie Haag, Head of OmniChannel Marketing, Media/Digital Marketing, Insights & Analytics and Ecomm, American Girl
- Interviewer
- Sarah Mahoney, Senior Reporter, Marketing Daily, MediaPost
10:10 AM ET
Sponsor Spotlight & Coffee Break
10:40 AM ET
Panel: Modernizing Loyalty Programs to Reach More Shoppers
Shopper expectations have never been higher. Retailers need to adapt and find new ways to meet their target audience’s needs. What are some tactics around consumer engagement and loyalty lifecycles? What tools are they leveraging to meet consumers both online and off, and how are they preventing churn? Hear how this panel of experts are rethinking the loyalty equation to better engage and retain their customers.
- Moderator
- Sarah Mahoney, Senior Reporter, Marketing Daily, MediaPost
- PanelistS
- Debbie Haag, Head of OmniChannel Marketing, Media/Digital Marketing, Insights & Analytics and Ecomm, American Girl
- Karin Zimmer, Senior Program Manager, Lifecycle Marketing, REI
11:10 AM ET
Case Study: Building Brand Advocacy via Loyalty Programs
Keeping customers engaged with your brand is a key to future success. A loyalty program is one way to keep customers engaged. Sleep Number's senior director of CRM & loyalty, Lisa Erickson, will share how, even with their long purchase cycle, they're able to build brand love and advocacy with their InnerCircle Rewards Program.
- Presenter
- Lisa Erickson, Sr. Director of CRM and Loyalty, Sleep Number Corporation
11:40 AM ET
Roundtable: How Loyalty Drives Advocacy
- Featuring
- Lisa Erickson, Sr. Director of CRM and Loyalty, Sleep Number Corporation
11:40 AM ET
Roundtable: Loyalty Tactics Keeping Consumers Engaged
- Featuring
- Karin Zimmer, Senior Program Manager, Lifecycle Marketing, REI
12:35 PM ET
Sponsor Lunch Presentation
2:00 PM ET
Kayaking tour
Golf at Palmetto Dunes - Arthur Hills course
Lagoon fishing
Pool Cabana hang-out
6:30 PM ET
Cocktail Party
Resort Courtyard
7:30 PM ET
Dinner
Resort Courtyard
Wednesday, 04/19
8:00 AM ET
Breakfast Buffet Opens
Palmetto Landing
8:45 AM ET
Q&A: Navigating Marketing Challenges in Today's Economic & Digital Environments
Palmetto Ballroom
Inflation and consumers' ever-changing behaviors continue to plague marketers. How do you plan for next month, never mind next year, with still so much uncertainty. Third Love co-founder, David Spector, discusses the challenges of marketing in today's current economic and digital environments. He also shares the moves the DTC native brand is making to adjust, how they're using retail locations, and the value of their innovative virtual fitting technology.
- Interviewee
- David Spector, Co-Founder, Third Love
- Interviewer
- Lisa Singer, Senior Director, Event Programming, MediaPost @LisaMSinger
9:10 AM ET
Presentation: Generative AI – Exploiting Business Opportunities While Avoiding Legal Pitfalls
Retail marketers are quickly seeing the benefits of using AI in their marketing activities and campaigns. While the ease, speed, cost and cool-factor are very appealing, the murky legal issues must be considered before jumping into any campaigns. Issues such as ownership, originality, privacy and liability are questions on everyone’s minds these days. Davis+Gilbert LLP partner, Gary Kibel, will explore these hot issues and identify the legal issues to be resolved.
- Presenter
- Gary Kibel, Partner, Davis+Gilbert LLP
10:15 AM ET
Conference Concludes
Omni Hilton Head Oceanfront Resort