April 16 - 19, 2023
Hilton Head, SC

Event Sponsors

Agenda

Sunday, 04/16

6:30 PM ET
6:30 PM ET
Welcome Cocktails Resort Courtyard

Monday, 04/17

7:45 AM ET
7:45 AM ET
Coffee Service Available Palmetto Landing
8:00 AM ET
8:00 AM ET
VIP 1:1 Meetings Sabal Room - across from Palmetto Ballroom
8:30 AM ET
8:30 AM ET
Breakfast Buffet Opens Palmetto Landing
9:15 AM ET
9:15 AM ET
Sponsor Breakfast Presentation Palmetto Ballroom
9:35 AM ET
9:35 AM ET
Opening Remarks Palmetto Ballroom
MC
Lisa Singer, Senior Director, Event Programming, MediaPost 
9:45 AM ET
9:45 AM ET
Keynote Presentation: Sloomoo's Outside-the-Box Go-to- Market Strategy
How the combination of passion and play has become profitable. Ex-marketing exec, turned resident slimer, Marie Kelly, will detail their journey of bringing the world of Sloomoo Institute to the wider world of consumers. In November 2022 Sloomoo Institute scaled from one to three markets and has plans to be live in ten cities by the end of 2024. Expect a behind-the-scenes look at go-to-market planning and some IRL slimey fun.
Presenter
Marie Kelly, Head of Marketing & Strategic Partnerships, Sloomoo 
10:15 AM ET
10:15 AM ET
Sponsor Spotlight & Coffee Break
10:45 AM ET
10:45 AM ET
Panel: Revamping Today's Omnichannel Shopper Experience
Consumers today are much more reliant on technology, and as a result we’re seeing a major shift in their behavior. Whether it’s instore or online, they’re looking for a seamless customer journey. What are retail marketers doing around omnichannel orchestration? What channels are they testing? Are they talking with their target audience on the right channel and in the right way? How has the messaging evolved? What digital and tech are they investing in to build customer relationships? This panel of marketers will dive into all of it- what’s working and what’s not in today’s multi-channel environment.
Moderator
Lisa Singer, Senior Director, Event Programming, MediaPost 
PanelistS
Kasha Cacy, CMO, Known 
Andrew Eklund, Founder and CEO, Ciceron 
Kristin Mikie Sword, VP of Marketing, Octave 
Roland Osae-Oppong, North America Head of Performance Media, E-Commerce, HP 
11:15 AM ET
11:15 AM ET
Case Study: Driving Retention Through Shopping Experiences: Adore Me Meets Consumer’s Diverse Needs via Multiple Shopping Models
The direct-to-consumer acquisition landscape is not what it used to be. It's not enough to only focus on how to acquire customers efficiently, brands need to also focus on how to make the most out of the customers they already have. Driving customer retention is key. Adore Me’s channel marketing manager, Marina Addams, discusses how her team tackles this through offering customers multiple ways to experience their brand by building three distinct shopping models; Pay As You Go, VIP, and Elite. As a result, Adore Me has successfully catered to specific customer needs while also emphasizing retention and membership.
Presenter
Marina Addams, Channel Marketing Manager, Adore Me 
11:40 AM ET
11:40 AM ET
Roundtable: Managing the RMN Morass
Featuring
Kasha Cacy, CMO, Known 
Katie McBrien, VP Commerce, Spark Foundry 
11:40 AM ET
11:40 AM ET
Roundtable: Navigating the Omnichannel Landscape
Featuring
Roland Osae-Oppong, North America Head of Performance Media, E-Commerce, HP 
12:40 PM ET
12:40 PM ET
Sponsor Lunch Presentation
2:00 PM ET
2:00 PM ET
Sailboat Cruise
Pickleball
Golf at Palmetto Dunes - George Fazio course
Hilton Head Beach games & Hang-out
Pool Cabana hang-out
6:30 PM ET
6:30 PM ET
Cocktail Party Shorehouse
7:30 PM ET
7:30 PM ET
Dinner Shorehouse
9:30 PM ET
9:30 PM ET
After Party

Tuesday, 04/18

7:45 AM ET
7:45 AM ET
Coffee Service Available Palmetto Landing
8:00 AM ET
8:00 AM ET
VIP 1:1 Meetings Sabal Room - across from Palmetto Ballroom
8:30 AM ET
8:30 AM ET
Breakfast Buffet Opens Palmetto Landing
9:15 AM ET
9:15 AM ET
Sponsor Breakfast Presentation Palmetto Ballroom
9:35 AM ET
9:35 AM ET
Welcome Back & Emcee Notes Palmetto Ballroom
MC
Lisa Singer, Senior Director, Event Programming, MediaPost 
9:40 AM ET
9:40 AM ET
Keynote Q&A: Data Transformation & Personalization the American Girl Way
American Girl embraces their new omnichannel strategy. From social media and viral memes to a virtual museum and birthday parties, American Girl's Head of OmniChannel Marketing, Ecomm and Data Insights and Analytics, Debbie Haag, will share how their data transformation and increased personalization resulted in a more efficient media strategy.
Interviewee
Debbie Haag, Head of OmniChannel Marketing, Media/Digital Marketing, Insights & Analytics and Ecomm, American Girl 
Interviewer
Sarah Mahoney, Senior Reporter, Marketing Daily, MediaPost 
10:10 AM ET
10:10 AM ET
Sponsor Spotlight & Coffee Break
10:40 AM ET
10:40 AM ET
Panel: Modernizing Loyalty Programs to Reach More Shoppers
Shopper expectations have never been higher. Retailers need to adapt and find new ways to meet their target audience’s needs. What are some tactics around consumer engagement and loyalty lifecycles? What tools are they leveraging to meet consumers both online and off, and how are they preventing churn? Hear how this panel of experts are rethinking the loyalty equation to better engage and retain their customers.
Moderator
Sarah Mahoney, Senior Reporter, Marketing Daily, MediaPost 
PanelistS
Debbie Haag, Head of OmniChannel Marketing, Media/Digital Marketing, Insights & Analytics and Ecomm, American Girl 
Karin Zimmer, Senior Program Manager, Lifecycle Marketing, REI 
11:10 AM ET
11:10 AM ET
Case Study: Building Brand Advocacy via Loyalty Programs
Keeping customers engaged with your brand is a key to future success. A loyalty program is one way to keep customers engaged. Sleep Number's senior director of CRM & loyalty, Lisa Erickson, will share how, even with their long purchase cycle, they're able to build brand love and advocacy with their InnerCircle Rewards Program.
Presenter
Lisa Erickson, Sr. Director of CRM and Loyalty, Sleep Number Corporation 
11:40 AM ET
11:40 AM ET
Roundtable: How Loyalty Drives Advocacy
Featuring
Lisa Erickson, Sr. Director of CRM and Loyalty, Sleep Number Corporation 
11:40 AM ET
11:40 AM ET
Roundtable: Loyalty Tactics Keeping Consumers Engaged
Featuring
Karin Zimmer, Senior Program Manager, Lifecycle Marketing, REI 
12:35 PM ET
12:35 PM ET
Sponsor Lunch Presentation
2:00 PM ET
2:00 PM ET
Kayaking tour
Golf at Palmetto Dunes - Arthur Hills course
Lagoon fishing
Pool Cabana hang-out
6:30 PM ET
6:30 PM ET
Cocktail Party Resort Courtyard
7:30 PM ET
7:30 PM ET
Dinner Resort Courtyard

Wednesday, 04/19

8:00 AM ET
8:00 AM ET
Breakfast Buffet Opens Palmetto Landing
8:45 AM ET
8:45 AM ET
Q&A: Navigating Marketing Challenges in Today's Economic & Digital Environments Palmetto Ballroom
Inflation and consumers' ever-changing behaviors continue to plague marketers. How do you plan for next month, never mind next year, with still so much uncertainty. Third Love co-founder, David Spector, discusses the challenges of marketing in today's current economic and digital environments. He also shares the moves the DTC native brand is making to adjust, how they're using retail locations, and the value of their innovative virtual fitting technology.
Interviewee
David Spector, Co-Founder, Third Love 
Interviewer
Lisa Singer, Senior Director, Event Programming, MediaPost 
9:10 AM ET
9:10 AM ET
Presentation: Generative AI – Exploiting Business Opportunities While Avoiding Legal Pitfalls
Retail marketers are quickly seeing the benefits of using AI in their marketing activities and campaigns. While the ease, speed, cost and cool-factor are very appealing, the murky legal issues must be considered before jumping into any campaigns. Issues such as ownership, originality, privacy and liability are questions on everyone’s minds these days. Davis+Gilbert LLP partner, Gary Kibel, will explore these hot issues and identify the legal issues to be resolved.
Presenter
Gary Kibel, Partner, Davis+Gilbert LLP 
10:15 AM ET
10:15 AM ET
Conference Concludes

Venue

Omni Hilton Head Oceanfront Resort
23 Ocean Lane
Hilton Head, South Carolina, 29928

Located on sugar sand beaches off the coast of South Carolina on the #1 island in the Continental United States, as ranked by Travel + Leisure, and the #1 island in the US by Condé Nast Traveler. As part of the prestigious Palmetto Dunes Oceanfront Resort community, we offer access to an 11-mile lagoon system with bike trails, tennis courts and three championship golf courses. Paired with sparkling pools and delicious dining, you will be captivated by this perfect getaway.

 

Omni Hilton Head Oceanfront Resort

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.