Sunday, 08/20
6:30 PM Pacific
9:30 PM ET
Welcome Cocktails
Pavilion (outdoors)
8:00 PM Pacific
11:00 PM ET
VIP Private Dinner (Invite only)
6 Peaks Grille @ Everline Resort
Monday, 08/21
7:45 AM Pacific
10:45 AM ET
Coffee Service Available
Alpine Foyer
8:00 AM Pacific
11:00 AM ET
VIP 1:1 Meetings
Six Peaks Grille (near event General Session room)
8:30 AM Pacific
11:30 AM ET
Breakfast Buffet Opens
Alpine Foyer
9:15 AM Pacific
12:15 PM ET
Sponsor Breakfast Presentation
Alpine Ballroom
9:35 AM Pacific
12:35 PM ET
Opening Remarks
Alpine Ballroom
- MC
- Lisa Singer, Senior Director, Event Programming, MediaPost @LisaMSinger
9:45 AM Pacific
12:45 PM ET
Keynote Presentation: Future-Proofing a Beloved Brand: Inside Michaels’ Transformation for Long-Term Growth
As a beloved 50-year-old retailer, Michaels is facing a timely challenge: how do you reinvent a well-known brand to drive demand and meet changing consumer needs in an increasingly difficult retail and economic environment? Join Michaels' Chief Marketing Officer Mandy Rassi for a deep dive into the retailer’s work to futureproof the brand and increase relevancy without losing core customers; from transforming its brand strategy and media mix to doubling down on new channels and omnichannel innovations to meet creative people where they are today and tomorrow.
- Keynote
- Mandy Rassi, SVP – Chief Marketing Officer, Michaels Stores
10:15 AM Pacific
1:15 PM ET
Case Study: Optimizing Media Spend with Incremental Measurement
As a performance sports brand, ASICS depends on effective media spend in the walled gardens of Google and Facebook to drive sales. In order to optimize these investments and power growth, ASICS constantly works to refine its model for customer attribution – which is no easy task given the diversity of online and offline media a typical customer may be exposed to prior to buying a product. Devin McGuire, Manager of Global Performance Marketing at ASICS, will discuss the brand’s incrementally process to help understand which platforms and campaigns are working – and which are not.
- Presenter
- Devin McGuire, Manager, Global Performance Marketing, Asics
10:35 AM Pacific
1:35 PM ET
Sponsor Spotlight & Coffee Break
11:05 AM Pacific
2:05 PM ET
Panel: Planning in Today's Macro Consumer Sentiment
Amid economic uncertainty, changing consumer behaviors and technological preferences, retailers have had to adapt. Where are consumers showing up? What are their shopping habits and brand expectations? And what is the new value proposition? As retailers tighten budgets, how are they driving value with less? From retail tech, social and mobile commerce to creative customer engagement and frictionless shopping experiences, both online and off, hear how our panel of marketers is shifting strategies and messaging to meet today’s evolving world.
- Moderator
- Lisa Singer, Senior Director, Event Programming, MediaPost @LisaMSinger
- PanelistS
- Jeanette Carter, Vice President of Marketing, Helzberg Diamonds
- Tony Colvin, Senior Growth Marketing Manager, Albertsons
- Crystal Millican, SVP, Retail Marketing, Cookies
11:35 AM Pacific
2:35 PM ET
Case Study: Activating Data to Power Real-Time Targeting in the Email Channel
As attention spans shorten and choices become abundant, consumers expect easy, personalized shopping experiences more than ever. As soon as a consumer shares any information with a brand, they expect that information to tailor their shopping experience. The more data shared, the higher the expectations of the consumer. It's our responsibility as retail marketers to translate that data into the right message delivered at the right time to the right consumer. Ulta Beauty's Manager of Email Development & Innovation, Liz Beer, will dive into how they collect and utilize data in their email marketing program to deliver more bottom-line success than any other channel at Ulta Beauty.
- Presenter
- Liz Beerbugglin, Director of Lifecycle Marketing, Michaels
11:55 AM Pacific
2:55 PM ET
Roundtable: Leveraging Tech to Better Connect & Enhance Your Customer's Experience
Today's customers expect more. They want a more personalized customer experience, in real time and where they are. How are retailers leveraging tech to customize and better engage with consumers, both online and in store?
- Featuring
- Rachel Cowlishaw, Director of AI Activation | GTM Strategy & Enablement, Movable Ink
11:55 AM Pacific
2:55 PM ET
Roundtable: Effective Measurement in Today's Walled-Garden Regulated World
Thanks to walled gardens and stricter data regulations, it's much harder to determine an ad's success. From data clean rooms to viewability or something else, what methods are marketers using to measure campaigns effectively?
- Featuring
- Devin McGuire, Manager, Global Performance Marketing, Asics
11:55 AM Pacific
2:55 PM ET
Roundtable: Breaking Down the Marketing Reporting Silos
How do retailers approach marketing reporting with all of the different channels and data streams? With so many siloed teams and goals, how do you drive marketing initiatives based on data as one team with one objective?
- Featuring
- Liz Beerbugglin, Director of Lifecycle Marketing, Michaels
12:40 PM Pacific
3:40 PM ET
Sponsor Lunch Presentation
2:00 PM Pacific
5:00 PM ET
Cable Car to High Camp - Incredible views, Refreshments - with optional guided Hike down
Lake Tahoe Kayak Tour
Golf at Everline Resort
6:30 PM Pacific
9:30 PM ET
Cocktail Party
With speed boat rides on Lake Tahoe from the famous Gar Woods Grill & Pier (shuttle service at 6pm)
7:30 PM Pacific
10:30 PM ET
Dinner
On Lake Tahoe at the famous Gar Woods Grill & Pier
Tuesday, 08/22
7:45 AM Pacific
10:45 AM ET
Coffee Service Available
Alpine Foyer
8:00 AM Pacific
11:00 AM ET
VIP 1:1 Meetings
Six Peaks Grille (near event General Session room)
8:30 AM Pacific
11:30 AM ET
Breakfast Buffet Opens
Alpine Foyer
9:15 AM Pacific
12:15 PM ET
Sponsor Breakfast Presentation
Alpine Ballroom
9:35 AM Pacific
12:35 PM ET
Notes from the Emcee
Alpine Ballroom
- Guest Host
- Erin Everhart, VP of Content (Events), MediaPost
9:40 AM Pacific
12:40 PM ET
Fireside Chat with The Home Depot
It’s a pay-to-reach model for marketing nowadays, but that doesn’t mean your organic social strategy should be left in the dark. How do we think about using this channel to amplify our other efforts to our most loyal fans? Join us for an intimate conversation with The Home Depot's Senior Manager of Organic Social Media, Mike Cushing, on how this iconic brand has transformed their social media presence to stay relevant with today's changing consumers.
- Interviewee
- Mike Cushing, Sr. Manager Organic Social Media, The Home Depot
- Interviewer
- Erin Everhart, VP of Content (Events), MediaPost
10:10 AM Pacific
1:10 PM ET
Panel: Intersection of Marketing & Technology
With today's growing reliance and connection between brand marketing and marketing technology, retail marketers need to be more tech savvy. For many, the focus is on the customer-facing side of marketing but rarely around the features and functionality. This panel of savvy marketers discuss how they're prioritizing their work with product/technology that includes badging, promo codes, segmentation, product bundles, subscription services and more.
- Moderator
- Morgan Chemij, Sr. Director - Global Marketplace Strategy & Media Execution, HP
- PanelistS
- Brandon Gill, VP Growth, Tsunami Express Car Wash
- Marcus Rountree, Global Senior Manager, Product Management - POS Transformation, McDonald’s
10:40 AM Pacific
1:40 PM ET
Sponsor Spotlight & Coffee Break
11:10 AM Pacific
2:10 PM ET
Case Study: Q&A with Walgreens - Leveraging Tech for a Truly Customer-Led Strategy
To combat customer churn in the pharmacy, Walgreens turned to a more customer-led approach. Through a service-based campaign, they leveraged marketing technology to provide a more personalized and precise experience for their customers. Brian Tyrrell, the senior director of customer marketing platforms & strategy, will discuss how focusing on longer term service offerings, has not only provided more value to their customers, but resulted in increased sales and loyalty.
- Interviewee
- Brian Tyrrell, Senior Director, Customer Lifecycle Marketing, Walgreens
- Interviewer
- Lisa Singer, Senior Director, Event Programming, MediaPost @LisaMSinger
11:30 AM Pacific
2:30 PM ET
Panel: Marketing in the Absence of Price Discounts & Promotions
Value, ease and convenience are the three core tenets of retail, but with inflation and COGS skyrocketing, the value lever isn’t as easy to pull, leaving marketers to focus on the other two to drive the purchase. Come hear from these seasoned brand marketers as we take a deep dive into how they’re driving brand consideration with education, awareness, and capabilities outside the traditional price and product marketing.
- Moderator
- Erin Everhart, VP of Content (Events), MediaPost
- PanelistS
- Morgan Chemij, Sr. Director - Global Marketplace Strategy & Media Execution, HP
- Mike Cushing, Sr. Manager Organic Social Media, The Home Depot
- Clayton McLaughlin, Principal, VICI86 Consulting @augiecrazy8
12:00 PM Pacific
3:00 PM ET
Roundtable: The Marketers Guide to Working with Engineers
With our growing reliance on technology, marketers have a new cross-functional stakeholder at with a seat at the table: engineers. How do we ensure our business requirements are communicated to maximize success?
- Featuring
- Marcus Rountree, Global Senior Manager, Product Management - POS Transformation, McDonald’s
12:00 PM Pacific
3:00 PM ET
Roundtable: Using Organic Social to Amplify Your Paid Efforts
It’s a pay-to-reach model for marketing nowadays, but that doesn’t mean your organic social strategy should be left in the dark. How do we think about using this channel to amplify our other efforts to our most loyal fans?
- Featuring
- Mike Cushing, Sr. Manager Organic Social Media, The Home Depot
12:00 PM Pacific
3:00 PM ET
Roundtable: Marketing in the Absence of Price Discounts & Promotions
Come chat with Kristin Mikie Sword at Ro Derm for a deep dive into how to drive purchase capabilities outside the traditional price and product marketing.
- Featuring
- Kristin Mikie Sword, VP of Marketing, Octave
12:45 PM Pacific
3:45 PM ET
Sponsor Lunch Presentation
2:00 PM Pacific
5:00 PM ET
Sailboat Cruise on Lake Tahoe
Horseback Riding at Alpine Meadow Stables
Golf at Gray's Crossing Golf Course
Pool Hang-out
6:30 PM Pacific
9:30 PM ET
Cocktail Party
10th tee (on the golf course at back of hotel)
7:30 PM Pacific
10:30 PM ET
Dinner
Pavilion (outdoors)
Wednesday, 08/23
8:00 AM Pacific
11:00 AM ET
Coffee & Breakfast Buffet Opens
Alpine Foyer
8:30 AM Pacific
11:30 AM ET
Sponsor Breakfast Presentation
Alpine Ballroom
8:45 AM Pacific
11:45 AM ET
Keynote Fireside Chat: Embracing Omni-Channel Magic - The Evolution of Build-A-Bear
Build-A-Bear has transformed its DNA to thrive in today's ever-changing landscape. Hear how the iconic brand balances a diverse audience of loyal adults and teens who continue to cherish the brand, with brand partnerships and innovative endeavors like the Bear Cave. Uncover the art of crafting personalized experiences that transcend age and time as Anjali Khosla, Director of Brand Management at Build-A-Bear Workshop, shares the intricate threads connecting the digital and in-store realms and how they seamlessly weave into the fabric of Build-A-Bear's ethos, maintaining the traditions and meaningful touch points that resonate across generations.
- Interviewee
- Anjali Khosla, Director, Brand Management at, Build-A-Bear Workshop
- Interviewer
- Lisa Singer, Senior Director, Event Programming, MediaPost @LisaMSinger
9:15 AM Pacific
12:15 PM ET
Panel: Driving Brand Awareness & Loyalty
It’s becoming a challenge navigating the market during today’s economic uncertainties. Companies need to attract consumers and position themselves as a brand that is able to meet their evolving demands. Hear how this panel of marketers is reaching out, connecting with and showing their customers perceived real value. Because, when it comes down to it, the more engaged they are the more they’ll advocate for the brand.
- Moderator
- Lisa Singer, Senior Director, Event Programming, MediaPost @LisaMSinger
- PanelistS
- Mike McGee, Director of Customer Experience, Mugsy
- Sonia Williford-Gill, Director, Owned Media, JCPenney
9:45 AM Pacific
12:45 PM ET
Discussion: Leveraging Tech to Better Connect with Consumers
Live Commerce, AI, and more, enables retailers to target and engage customers in a more timely and personalized manner. What are the emerging trends and where do you need to be testing? Let's find out!
- IntervieweeS
- Ryan Egle, Manager of Email Operations, Victoria's Secret & Co.
- Catherine Hoffman Seaton, Vice President Marketing, Windsor Stores
- Interviewer
- Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm
10:15 AM Pacific
1:15 PM ET
Event Concludes