Breakfast Buffet will be served in Pullman's Syrah Mediterrani Restaurant from 7AM-8AM.

All morning conference sessions will take place at Casino Barcelona, right across the street from Pullman hotel.

Digital media company Open Road Integrated Media has built a wide variety of direct-to-consumer marketing levers to push its digital e-book sales. Relying heavily on data to target personalized content to the right consumers, the company generates email audience insights to better serve consumers and integrate social channels to more effectively drive e-book sales. In this session, Mary McAveney, EVP of Open Road, will discuss the company's integrated marketing approach, which starts with audience development and ends with driving purchases.

Once a prospect has opt-ed into to a brand’s email list, marketers have a lot of work to do to convert that subscriber into a paying customer. This session will explore tactics and strategies that marketers can employ to help drive conversions. Experts will discuss the use of a welcome series, drip campaigns, frequency, personalization, segmentation, content, cadence, and offers to drive conversions.

General Data Protection Regulation (“GDPR”) kicks in next year, and brands will be expected to comply with these consumer privacy rules. In this session, Claire Stockill, Solicitor at Irwin Mitchell LLP will explain what these rules mean for B2C email marketers. The presentation will explore the effects GDPR will have on consent, the need for increased transparency, fines associated with non-compliance and a look at the results of a recent YouGov survey on GDPR readiness.

Email automation is on the rise, as many brands are adopting automated email triggers to convert subscribers. This session will uncover the ins and outs of email automation from what challenges marketers face when implementing email automation programs to who manages the program and how the results are measured and optimized.

Lottery site Lottoland has found that not all acquisition marketing is the same: what works in the UK may not work in the regions. In this presentation, Jakob Anyszka will explore how the brand has adapted its acquisition campaigns to different markets each step of the way from testing, analysis, and template optimization. In the presentation, he will share variations, tips, strategies and precautions for each market.

Email Optimization Throughout the Funnel - Mary McAveney, Open Road Media
Driving Conversion with Email - Michael Straathof, Data Driven Marketing & CRM consultant; Marketing Director EIS Europe 

Lunch will be served in the conference room at Casino Barcelona

Amazon's leadership principles aren't just a pretty inspirational wall hanging, the company's employees use these principles, every day, whether they're discussing ideas for new projects, deciding on the best solution for a customer's problem, or interviewing candidates. In this presentation, Michael Le, email marketing manager at Amazon, will explore these leadership principles and reveal how they shape the company's email marketing strategy for sponsored products.

Email is at the center of a marketer’s toolkit, and savvy brands are finding that it is the glue that holds together the cross-channel marketing mix. In this session, marketers will discuss the role that email plays in their cross-channel marketing programs and how they are using email in conjunction with other channels to bolster results.

There’s nothing that makes marketers scratch their heads like a non-opener or a lapsed shopper. Someone that once liked your brand is no longer responding, but why? In this session, email experts will discuss the reasons why subscribers have stopped engaging with your email and how to recapture their attention.

Email is a one-to-one channel with the ability to deliver outstanding customer experiences and to maintain lasting relationships. In this presentation, email consultant, and former Nike brand manager, Beata will give a practical guide on how to put the consumer first and develop the right journey, while balancing revenue targets and building a brand in a multinational context.

Using Email to Tell Stories - Beata Linz, Email, Digital & Brand Marketing Consultant, Formerly Nike, currently Beata Linz Consultancy
Cross Channel Email - Kath Pay, Email Consultant, Holistic Email Marketing
Email Automation - Dela Quist, CEO, AlchemyWorx

Advances in technology in recent years mean that email has come a long way from batch and blast. In this panel email experts will discuss the latest in email tools that are helping marketers get noticed in the inbox. From countdown timers to dynamic content, this panel will explore what’s next in email.

In this closing panel at EIS, roundtable moderators will share their biggest EIS takeaways from the showroom floor.