June 25 - 28, 2017
Barcelona

Event Sponsors

Agenda

Sunday, 06/25

Monday, 06/26

07:00
Breakfast served at the Pullman Hotel
Syrah Restaurant
Breakfast Buffet will be served in Pullman's Syrah Mediterrani Restaurant from 7AM-8AM.
08:00
Registration Opens at the Casino - ALL content takes place here
Casino Barcelona
All morning conference sessions will take place at Casino Barcelona, right across the street from Pullman hotel.
08:30
Kickoff Sponsor Presentation at the Casino
09:00
Opening Remarks
MC
Dianna Dilworth, EIS EU Program Director, MediaPost 
09:15
Keynote: Building, Analyzing and Optimizing High Performing Conversion Funnels
Digital media company Open Road Integrated Media has built a wide variety of direct-to-consumer marketing levers to push its digital e-book sales. Relying heavily on data to target personalized content to the right consumers, the company generates email audience insights to better serve consumers and integrate social channels to more effectively drive e-book sales. In this session, Mary McAveney, EVP of Open Road, will discuss the company's integrated marketing approach, which starts with audience development and ends with driving purchases.
Keynote
Mary McAveney, Executive Vice President of Marketing, Open Road Media 
09:45
How to Drive Conversions Using Email
Once a prospect has opt-ed into to a brand’s email list, marketers have a lot of work to do to convert that subscriber into a paying customer. This session will explore tactics and strategies that marketers can employ to help drive conversions. Experts will discuss the use of a welcome series, drip campaigns, frequency, personalization, segmentation, content, cadence, and offers to drive conversions.
Moderator
Michael Straathof, CRM Consultant, 100%EMAIL 
PanelistS
Marjon Leggedoor, Email Marketing Manager, ABN AMRO 
Steven Lunniss, Head of CRM Development and Delivery, Wowcher & LivingSocial UK/IRE 
David McKean, Member Marketing Manager, Zipcar International 
Maaike van Prooijen, Event & Community Marketer, Tacx 
10:30
Data Protection Reform: What Businesses Need to know About GDPR and its Impact on Consumer Email Campaigns
General Data Protection Regulation (“GDPR”) kicks in next year, and brands will be expected to comply with these consumer privacy rules. In this session, Claire Stockill, Solicitor at Irwin Mitchell LLP will explain what these rules mean for B2C email marketers. The presentation will explore the effects GDPR will have on consent, the need for increased transparency, fines associated with non-compliance and a look at the results of a recent YouGov survey on GDPR readiness.
Presenter
Claire Stockill, Solicitor, Irwin Mitchell LLP 
11:00
Embracing Automated Email to Achieve ROI Goals
Email automation is on the rise, as many brands are adopting automated email triggers to convert subscribers. This session will uncover the ins and outs of email automation from what challenges marketers face when implementing email automation programs to who manages the program and how the results are measured and optimized.
Moderator
Dianna Dilworth, EIS EU Program Director, MediaPost 
PanelistS
Gael Decoudu, Head of Data Science and Digital Analytics, Shop Direct 
Fredi Honnef, Email Marketeer, Consumentenbond 
Catherine Loftus, Senior CRM & Product Marketing Manager, Trusted Housesitters 
11:30
Case Study: Email is Not Generic: What Works in One Country Doesn’t Need to Work in Another
Lottery site Lottoland has found that not all acquisition marketing is the same: what works in the UK may not work in the regions. In this presentation, Jakob Anyszka will explore how the brand has adapted its acquisition campaigns to different markets each step of the way from testing, analysis, and template optimization. In the presentation, he will share variations, tips, strategies and precautions for each market.
Presenter
Jakob Anyszka, Online Marketing Manager, Lottoland 
12:00
Roundtables
Email Optimization Throughout the Funnel - Mary McAveney, Open Road Media
Driving Conversion with Email - Michael Straathof, Data Driven Marketing & CRM consultant; Marketing Director EIS Europe 
12:30
Lunch
Lunch will be served in the conference room at Casino Barcelona
Camp Nou - FC Barcelona Stadium Tour
Catamaran tour
Beach Outing
19:00
Cocktail PartySyrah Restaurant
20:00
Dinner ReceptionSyrah Restaurant

Tuesday, 06/27

07:00
Breakfast
Syrah Restaurant
08:00
Registration Opens
Casino Barcelona
08:30
Kickoff Sponsor Presentation
09:00
Keynote: The Amazon Way: How Amazon's Leadership Principles Shapes Its Email Marketing
Amazon's leadership principles aren't just a pretty inspirational wall hanging, the company's employees use these principles, every day, whether they're discussing ideas for new projects, deciding on the best solution for a customer's problem, or interviewing candidates. In this presentation, Michael Le, email marketing manager at Amazon, will explore these leadership principles and reveal how they shape the company's email marketing strategy for sponsored products.
Keynote
Michael Le, Email Marketing Manager, Amazon 
09:30
Email as the Glue in Cross Channel World
Email is at the center of a marketer’s toolkit, and savvy brands are finding that it is the glue that holds together the cross-channel marketing mix. In this session, marketers will discuss the role that email plays in their cross-channel marketing programs and how they are using email in conjunction with other channels to bolster results.
Moderator
Kath Pay, CEO & Founder, Holistic Email Marketing 
PanelistS
Sarah Jones, CRM Specialist, Auto Trader UK 
Bart Nijhoff, CRM Manager, Global Commerce, Heineken International 
Arjan van Hartesveldt, Manager E-commerce, Sanoma Media Netherlands 
10:15
Engaging the Unengaged: Getting the Attention of Lapsed Email Subscribers
There’s nothing that makes marketers scratch their heads like a non-opener or a lapsed shopper. Someone that once liked your brand is no longer responding, but why? In this session, email experts will discuss the reasons why subscribers have stopped engaging with your email and how to recapture their attention.
Moderator
Dianna Dilworth, EIS EU Program Director, MediaPost 
PanelistS
Adrian Mandipe, CRM campaign and Data Analyst, Arsenal F.C. 
Adam Palmerini, Head of CRM, Paddy Power Betfair 
Dela Quist, CEO, AlchemyWorx 
11:00
Case Study: The Art of Storytelling
Email is a one-to-one channel with the ability to deliver outstanding customer experiences and to maintain lasting relationships. In this presentation, email consultant, and former Nike brand manager, Beata will give a practical guide on how to put the consumer first and develop the right journey, while balancing revenue targets and building a brand in a multinational context.
Presenter
Beata Linz, Email, Digital & Brand Marketing Consultant, Formerly Nike, Currently Beata Linz Consultancy 
11:30
Roundtables
Using Email to Tell Stories - Beata Linz, Email, Digital & Brand Marketing Consultant, Formerly Nike, currently Beata Linz Consultancy
Cross Channel Email - Kath Pay, Email Consultant, Holistic Email Marketing
Email Automation - Dela Quist, CEO, AlchemyWorx
12:15
Lunch
Casino Barcelona
Architecture Tour
Kayaking
Pool Outing
19:00
Cocktail PartyBlue Terrace
20:00
Dinner ReceptionSyrah Restaurant

Wednesday, 06/28

07:00
Breakfast
Syrah Restaurant
08:00
Registration Opens
Casino Barcelona
09:00
Keynote: Exploring ING’s Omnichannel Marketing Machine
Dutch financial institute ING services more than 8 million consumers and 600,000 business customers. Their challenge is to communicate with this massive audience in a relevant way. In this presentation, Robin Riemslag at ING will reveal how the brand is using omnichannel marketing to understand behavior and channel preferences in order to deliver a more personal customer experience.
Presenter
Robin J. Riemslag, Digital Manager, Online Marketing, ING 
09:30
What’s Next: Email in 2017 & Beyond
Advances in technology in recent years mean that email has come a long way from batch and blast. In this panel email experts will discuss the latest in email tools that are helping marketers get noticed in the inbox. From countdown timers to dynamic content, this panel will explore what’s next in email.
Moderator
Beata Linz, Email, Digital & Brand Marketing Consultant, Formerly Nike, Currently Beata Linz Consultancy 
PanelistS
Dave Holland, Enterprise and EMEA / APAC Director, Liveclicker 
Robin Mead, Senior Global CRM Operations Manager, Secret Escapes 
Anthony White, Director of Platform Development, LiveIntent 
10:15
Closing Thoughts: Insights from the Showroom Floor
In this closing panel at EIS, roundtable moderators will share their biggest EIS takeaways from the showroom floor.
PanelistS
Beata Linz, Email, Digital & Brand Marketing Consultant, Formerly Nike, Currently Beata Linz Consultancy 
Mary McAveney, Executive Vice President of Marketing, Open Road Media 
Kath Pay, CEO & Founder, Holistic Email Marketing 
Michael Straathof, CRM Consultant, 100%EMAIL 
10:45
Roundtables
Omnichannel Marketing - Robin J. Riemslag, Customer Journey Expert, ING
Emailing Across Borders - Jakob Anyszka, Online Marketing Manager, Lottoland
11:30
Conference Concludes

Venue

Hotel Pullman Barcelona Skipper
Avda. Litoral, 10
Barcelona,, 08005

With an ideal location facing the sea, the five star Pullman Barcelona Skipper hotel is the perfect starting point, whatever the reason for your trip.

We offer a refined setting, personalized service and dedication to meet you, to make the most of your stay.

The hotel has 241 comfortable rooms, two swimming pools, one gym and spa. And for your meetings, our rooms are fully equipped to accommodate up to 800 people.

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.