Marbella Spain

Dianna Dilworth

MediaPost EIS EU Program Director

Dianna Dilworth is Associate Editor at Haymarket Media’s DMNews, covering e-mail marketing and the interactive advertising space. Her weekly column, Inbox Insider, explores e-mail focused topics including creative, strategy, the industry scene and the latest in the spam battle. She also regularly covers mobile, social media, ad networks and emerging forms of advertising and communications. Beyond writing for DMNews, she has also partnered with various interactive sites including SnagFilms, Current TV and Barack Obama TV to create online video content. Before she joined the marketing and interactive world, she covered design for various publications including The Architectural Record, Dwell, The Barcelona Metropolitan and Business Week.

Meet Dianna at:

Panel: Engaging the Disengagement Battle
Date/Time: 9:45 AM

Read rates appear to be declining. Email clients are giving users easier ways to unsubscribe. Keeping customers engaged has never been harder and more critical. Marketers who have fought back the disengagement challenge share how they are analyzing reader behaviors and crafting engagement strategies for maintaining the base.

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