Steve Smith is a lapsed media studies academic who converted to digital in 1995. He took his Ph.D. in American Studies at Brown and taught seven years at University of Virginia, where he developed the school’s first media curriculum. Leaving scholarship behind in the mid-nineties, he edited Access Intelligence’s Min’s New Media Report during the Web’s first boom. He is the weekly columnist on digital strategies for Media Industry Newsletter (MIN) and is the co-Chair of the magazine industry’s annual MIN Day conference.
His features on interactive marketing appear regularly in MediaPost’s Media and OMMA Magazines, and his Mobile Insider and Behavioral Insider columns appear weekly at mediapost.com. An unrepentant geek, Steve also writes about every gadget he can get his hands on for Laptop, CPU and E-Gear Magazines.
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Opening Remarks
Date/Time: 8:45 AM
Panel: Stormy Weather? Forecasting 2020
Date/Time: 9:00 AM
With TV audiences shifting quickly, major digital platforms under fire on policy and privacy, and the role of advertising itself in question – what is a media buyer to do? Are media buyers dressed for uncertain weather as they place their spending bets for 2020?