Joe is one of the most respected journalists covering the advertising industry.
He has unparalleled access to some of the most influential thought leaders in media, from agency CEO’s to Fortune 500 CMO’s. Joe has built his reputation over 30+ years, and is the only journalist to have held prominent positions at all the industry’s Big 3 trade publications (MediaPost, Advertising Age and Adweek).
Joe has a unique talent for contextualizing news and information for media buyers, planners and brand marketers in a way that is relevant to their day-to-day media decision-making process. He is routinely sourced in news stories about advertising and has frequently been called upon by industry leading organizations to serve as moderator or guest speaker at their events and symposia. He is the rare journalist who has earned the status of a true thought leader in the industry he covers.
Meet Joe at:
Keynote Q&A: We Have Met The Frenemy And He is Us
Date/Time: 10:00 AM
We open Marketing AI with a Keynote Q&A between MediaPost Editor-in-Chief Joe Mandese and noted media critic and author Ken Auletta, who will discuss the future of advertising, Big Data, machine learning and more from Auletta’s new book, Frenemies: The Epic Disruption of the Ad Business (And Everything Else).