Tuesday, 04/06
- MCS
- Tanya Gazdik, Senior Editor, Automotive, MediaPost @TanyaGazdik
- Lisa Singer, Senior Director, Event Programming, MediaPost @LisaMSinger
The pandemic gave automakers the chance to put their money where their mouth is in helping consumers in an array of ways including getting PPE and access to COVID-19 testing. Studies have shown that consumers want to feel good about the companies they give their money to, and these were definitely some “feel good” efforts. How have these efforts changed relations to customers and communities? Will there be some follow through and permanent changes?
- Moderator
- Tanya Gazdik, Senior Editor, Automotive, MediaPost @TanyaGazdik
- PanelistS
- Kate Fabian, Director, Marketing Communications, Hyundai Motor America
- Dave Rodriguez, Multicultural Marketing Communications Manager, Ford and Lincoln, US Hispanic
- Keynote
- Melissa Grady, CMO, Cadillac
- Interviewee
- Meliza Humphrey, Senior Manager of Acura Marketing, American Honda Motor Co., Inc.
- Interviewer
- Ian Beavis, Chief Strategy Officer, AMCI Global
- Presenter
- Dibrie Guerrero, Multicultural Marketing Communications Manager – African American Audiences, Ford Motor Co.
Wednesday, 04/07
- MCS
- Tanya Gazdik, Senior Editor, Automotive, MediaPost @TanyaGazdik
- Lisa Singer, Senior Director, Event Programming, MediaPost @LisaMSinger
- Interviewee
- Dedra DeLilli, Group Manager, Sponsorship Marketing/Head of Sponsorships, Toyota Motor North America
- Interviewer
- Tanya Gazdik, Senior Editor, Automotive, MediaPost @TanyaGazdik
- Moderator
- Scotty Reiss, Founder, A Girl's Guide To Cars
- PanelistS
- Katie Traxton, Chief Communications Officer, Formula E
- Allyson Witherspoon, CMO, Nissan North America, Inc. @witherspoon
- Interviewee
- Eric Neville, Senior Manager, Media & Audience Strategy, Cadillac
- Interviewer
- Lisa Singer, Senior Director, Event Programming, MediaPost @LisaMSinger