Thursday, 11/17
10:00 AM Pacific
1:00 PM ET
Registration & Check-In
10:30 AM Pacific
1:30 PM ET
Opening Remarks
- MCS
- Tanya Gazdik, Senior Editor, Automotive, MediaPost @TanyaGazdik
- Lisa Singer, Senior Director, Event Programming, MediaPost @LisaMSinger
10:45 AM Pacific
1:45 PM ET
Keynote: Chevrolet Plans EVs For Everyone
General Motors has put electrical vehicle adoption at the front of its playbook for the past two years. Now, its largest volume division, Chevrolet, is taking that message to market with plans to offer an EV for everyone no matter what a driver's wants, needs or budget is. When the Chevrolet Equinox EV hits the market next year, starting at $30,000, it will be among the most affordable and most capable.
- Keynote
- Steve Majoros, U.S. Vice President - Chevrolet Marketing, General Motors Company
11:15 AM Pacific
2:15 PM ET
Sponsor Spotlight Presentation
11:30 AM Pacific
2:30 PM ET
Fireside Chat: Taking EVs Mainstream
Nissan’s venerable Heisman House effort included some EV messaging this year. Next up is the Ariya creative launch and go-to-market strategy. The automaker shares how flexibility is key to being open to consumer needs, as born out of COVID lessons, and how consumer preferences are changing.
- Interviewee
- Allyson Witherspoon, CMO, Nissan North America, Inc. @witherspoon
- Interviewer
- Lisa Singer, Senior Director, Event Programming, MediaPost @LisaMSinger
12:00 PM Pacific
3:00 PM ET
Coffee Break/Networking
12:15 PM Pacific
3:15 PM ET
Keynote: How Lucid Motors Became an EV Superpower
Lucid Motors recently introduced the Lucid Air Grand Touring Performance model with 446 miles of range and an incredible 1,050 horsepower, along with the Lucid Air Sapphire with an even more astounding 1,200 hp. The automaker has been a one-man band for its message that EVs can be super fast and incredibly fun to drive.
- Keynote
- Jeff Curry, Vice President of Marketing and Communications, Lucid
12:45 PM Pacific
3:45 PM ET
Sponsor Lunch Presentation
1:30 PM Pacific
4:30 PM ET
Case Study: Genesis Uses Fashion to Connect With G90 Buyers
Thanks to a partnership with Conde Nast, more than 1.25 million viewers saw a cut-down of the Genesis G90 spot before viewing the livestream of the Vogue World fashion event. Hear how the world of fashion is the perfect context to introduce consumers to the young automotive brand.
- Presenter
- Wendy Orthman, Executive Director, Marketing, Genesis
2:00 PM Pacific
5:00 PM ET
Sponsor Presentation
2:15 PM Pacific
5:15 PM ET
Q&A: A Tale Of Five Brands: Ram, Jeep, Dodge, Fiat and Alfa Romeo
Francois believes memorable creative is fueled by “the artful marriage between left and right brain, math and magic, music and commercials.” Prior to his entry into the automotive industry, he started his own music label in France. He will explain why music is such a key part of Stellantis marketing.
- Interviewee
- Olivier Francois, Global Chief Marketing Officer and President Fiat Brand Global, Stellantis
- Interviewer
- Tanya Gazdik, Senior Editor, Automotive, MediaPost @TanyaGazdik
2:45 PM Pacific
5:45 PM ET
Sponsor Presentation
3:00 PM Pacific
6:00 PM ET
Coffee Break & Networking
3:15 PM Pacific
6:15 PM ET
Fireside Chat: Kia Ups The Ante From EV6 to Niro EV and Beyond
The EV6 has literally been a game changer for the brand and has overwhelmingly helped motivate dealers to get on board the EV train. Wager also will reveal what’s next for Robo Dog, that cute mascot introduced in the EV6 Super Bowl spot.
- Interviewee
- Russell Wager, Vice President, Marketing, Kia America @Russell_Wager
- Interviewer
- Tanya Gazdik, Senior Editor, Automotive, MediaPost @TanyaGazdik
3:45 PM Pacific
6:45 PM ET
LA Auto Show Room Floor Visit
Join fellow attendees from the day's event to get a sneak preview of the LA Auto Show floor. Complimentary passes distributed.
