MediaPost's Marketing: In-App conference will explore how marketers best leverage the smartphone environment as apps enjoy the highest levels of engagement, loyalty and monetization of any modern medium. Getting and establishing and maintaining app intimacy with users is more complex and costly than ever. Join us at this event to get the low-down on all.
As the app economy matures into its second decade, marketers are only beginning to tap the power of this most intimate channel. From the high engagement of branded apps to the clutter-busting power of push messaging, the hyper-relevance of geo-targeting to immersion in small screen video storytelling, mobile media is not just a smaller, portable Internet. It requires unique tactics, metrics and a deeper relationship with consumers.
MediaPost's Marketing: In-App explores the marketing tactics and strategies that are leveraging the unique capabilities of mobility and the app environment as well as troubleshoot the challenges of breaking through the crowded small screen. We will highlight brands that make the smartest use of geolocation, app alert. social and SMS messaging, social feeds and video and loyalty to branded apps.
At this conference, we will explore:
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