September 18, 2019
New York, NY

The Next Mobile Push: Let Mobile Be Mobile

MediaPost's Marketing: In-App conference will explore how marketers best leverage the smartphone environment as apps enjoy the highest levels of engagement, loyalty and monetization of any modern medium. Getting and establishing and maintaining app intimacy with users is more complex and costly than ever. Join us at this event to get the low-down on all.

As the app economy matures into its second decade, marketers are only beginning to tap the power of this most intimate channel. From the high engagement of branded apps to the clutter-busting power of push messaging, the hyper-relevance of geo-targeting to immersion in small screen video storytelling, mobile media is not just a smaller, portable Internet. It requires unique tactics, metrics and a deeper relationship with consumers.

MediaPost's Marketing: In-App explores the marketing tactics and strategies that are leveraging the unique capabilities of mobility and the app environment as well as troubleshoot the challenges of breaking through the crowded small screen. We will highlight brands that make the smartest use of geolocation, app alert. social and SMS messaging, social feeds and video and loyalty to branded apps.

At this conference, we will explore:

  • Calculating the ROI of app development, distribution and retention
  • Managing push in an attention economy
  • Navigating the economy of in-app advertising
  • Finding the right mobile metrics and analytics
  • Understanding the value and cost of location-based messaging and advertising
  • Working across the big walled gardens at major platforms
  • Telling the better handheld video story

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Wednesday, 09/18

8:00 AM
Registration and Check-in
9:00 AM
Opening Remarks
9:15 AM
Panel: Navigating the In-App Ecosystem

The in-app opportunity transcends well beyond an individual brand’s app. Numerous factors are at play, including the difference between mobile web and in-app ads, how ads are displayed, ways to tap into individualized data and the best formats. Lighter formats like banners may work for awareness but not for interactivity, while video ads can generate clicks, though not all apps can handle these ad types. This panel of experts tackles issues including the best ad delivery standards to follow and how a brand navigates the increasing complexities of the in-app ad ecosystem.

10:00 AM
10:30 AM
Coffee Break
11:00 AM
Presentation – Measuring Metrics That Matter
11:30 AM
Panel: Driving the Road to Conversion

Conversion rate optimization involves combining in-app user data with app activity behaviors and tracking that data through events that lead to a successful result, such as a purchase. This process can involve many steps, such as including evaluating the app quality, the effectiveness of the actual checkout process, A/B testing and app stability across a range of mobile devices. This discussion dissects how to identify the most relevant in-app approaches to drive conversion rates.

12:00 PM
12:15 PM
1:30 PM
2:00 PM
Panel: In-App Messaging: Push, Retain, Repeat

Continuous engagement can require continuous messaging mechanisms. Leveraging real-time customer data and pre-set triggers can drive push campaigns that respond to consumer activity on the app or other platforms. Messaging can be personalized and needs to be highly relevant in an easy-opt-out world. Behavior-based and loyalty activities can trump demographics and location in many cases. Many customers will share data in trade for personalized experiences. This discussion looks at best practices for successful push messaging.

2:30 PM
2:45 PM
Coffee Break
3:15 PM
Case Study
3:30 PM
Presentation: Getting Location Totally Right
4:00 PM
Conference Concludes


We're working on finding the best speakers for this event. If you think you'd be a good fit, please submit a speaker proposal using the link below.

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Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.


For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at


For press inquiries, please contact Ken Fadner at


For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.