September 18, 2019
The Princeton Club, New York, NY

Event Sponsors


Wednesday, 09/18

8:00 AM
8:00 AM ET
Registration and Check-in
9:00 AM
9:00 AM ET
Opening Remarks
Chuck Martin, Editor, Net Future Institute, AI & IoT Daily 
9:15 AM
9:15 AM ET
Panel: Navigating the In-App Ecosystem

The in-app opportunity transcends well beyond an individual brand’s app. Numerous factors are at play, including the difference between mobile web and in-app ads, how ads are displayed, ways to tap into individualized data and the best formats. Lighter formats like banners may work for awareness but not for interactivity, while video ads can generate clicks, though not all apps can handle these ad types. This panel of experts tackles issues including the best ad delivery standards to follow and how a brand navigates the increasing complexities of the in-app ad ecosystem.

Persephoné Kazl, VP, Associate Media Director, MullenLowe Mediahub 
Jason Blake, CMO, Newhouse 
John Caruso, Co-Founder, Partner and Chief Creative Officer, MCD Partners 
Jesse Hurwitz, Senior Director Of Monetization and User Acquisition, Jump Ramp Games 
10:00 AM
10:00 AM ET
Keynote: The Secret Sauce: Consumer Feedback, Metrics, Rapid Implementation
It didn’t get there overnight, but SimpliSafe App earned the top spot as the Number One Home Security App in both the iTunes and Google Play stores. In this presentation, Rahul Subramany, Senior Product Manager at SimpliSafe, explains how the SimpliSafe team gathered user feedback, set the right metrics and deployed rapid implementation and testing to make the app the best in category.
Rahul Subramany, Senior Product Manager, SimpliSafe 
10:30 AM
10:30 AM ET
Sponsor Spotlight and Coffee Break
11:00 AM
11:00 AM ET
Panel: How Apps Can Actually Make Money
Apps provide remarkably engaged audiences, yet app owners still struggle to best monetize their platforms. They are flooded with thousands of combinations of potential ad partners, creative possibilities and pricing models. This panel of in-market experts lays out effective practices to cut through the noise and provide guidance to maximize revenue.
Jamie Rubin, SVP Managing Director, Media, Campbell Ewald 
Mike Brooks, Senior Vice President of Revenue, WeatherBug 
Ashleigh Rankin, Brand Partnerships - Performance, Reddit, Inc. 
Richard Welch, Head of Programmatic Advertising, Flipboard 
11:30 AM
11:30 AM ET
Panel: Driving the Road to Conversion

Acquiring masses of new, quality customers via apps is continually attractive and potentially lucrative for all kinds of businesses. However, the path to navigate from install to purchase is paved with potholes and wasted budget. Data is abundant and confusing. Advertising platforms are plentiful and often undifferentiated. And lots of clever fraudsters all along the way try to get their hands on your money. This discussion will provide reality-based insight and experience from experts with proven successes on this highway.

Amanda Martin, VP of Enterprise Partnerships, Goodway Group 
Simon Assaad, CEO, Heavy 
Jordan Greene, Partner/Mobile Media, Mella Media 
12:00 PM
12:00 PM ET
Presentation: Apps in the Coming Wave of Privacy Regulations
In the wake of the Cambridge Analytica scandal, there’s more attention being paid to the ways personal data is collected, used and shared online, and governments are taking an increasingly active role in regulating the use of data.  The California Consumer Privacy Act goes into effect Jan. 1, requiring additional disclosures and customer options.  This presentation will provide an overview of the current trends in privacy law and enforcement in the U.S. and a discussion of the challenges and opportunities for apps to operate in a world of higher privacy awareness and stricter regulation.
Nathaniel Bessey, Partner, Brann & Isaacson 
12:30 PM
12:30 PM ET
1:30 PM
1:30 PM ET
Keynote: Mobile Remix -- Taking An App To The Next Level
Bareburger wanted to create flash deals using push notifications with geo-targeting along with the ability to add rewards on its mobile app and website, while still maintaining all previous capabilities. The national burger chain redesigned its mobile app in April, in partnership with Lunchbox, a company founded by Bareburger CMO Nabeel Alamgir. The redesigned app will next add curb-side pick up, text-to-order and kiosk self-ordering. This keynote presentation will detail how a company can redesign an app, adding substantive new capabilities on-the-fly without skipping a beat.
Nabeel Alamgir, CMO, Bareburger 
2:00 PM
2:00 PM ET
Sponsor Spotlight and Coffee Break
2:30 PM
2:30 PM ET
Panel: In-App Messaging: Push, Retain, Repeat

Continuous engagement can require continuous messaging mechanisms. Leveraging real-time customer data and pre-set triggers can drive push campaigns that respond to consumer activity on the app or other platforms. Messaging can be personalized and needs to be highly relevant in an easy-opt-out world. Behavior-based and loyalty activities can trump demographics and location in many cases. Many customers will share data in trade for personalized experiences. This discussion looks at best practices for successful push messaging.

Erin Lynch, VP, Group Executive Creative Director, R/GA 
Matthew Kassan, Director, CRM & Retention, Discovery Inc, GolfTV 
Jonathan Ofri, Senior Manager, Digital Engagement & Communications, Verizon 
Albert Thompson, Managing Director of Digital Innovation, Walton Isaacson (Lexus) 
3:00 PM
3:00 PM ET
Conference Concludes


Princeton Club, New York City
15 West 43rd Street
James Madison ballroom
New York, New York, 10036

Welcome to the one place in New York that has it all. Whether you are looking for a quiet space to do business, exciting special events for socializing and networking, or just a haven for relaxation, you can find it here at The Princeton Club of New York. Leave hectic streets and work schedules behind and find comfort and calm at the Club where our friendly staff not only knows your name but also your favorite lunch. Located just off 5th Avenue, the Club offers you a “home away from home” whether you live in, work in, or travel to Manhattan.

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VIP Program

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