January 20, 2016
Washington, DC

Event Sponsors


Wednesday, 01/20

8:00 AM
8:00 AM ET
Registration Opens & Breakfast Regency C Ballroom
8:15 AM
8:15 AM ET
Sponsor Breakfast Presentation
8:45 AM
8:45 AM ET
Opening Remarks
Steve Smith, VP, Editorial Director, Events, MediaPost 
9:00 AM
9:00 AM ET
Organizing For The Win: How Are Digital Teams Structured and Funded For Success?
Data-driven digital media have been the big success story of modern political campaigning, to be sure. But the technology is only as good as the organization wielding it: how well digital is funded; how efficiently teams are organized; how flexible and fully integrated they are with the rest of the campaign. What have recent campaigns taught us about how and where to allocate for digital? But then, what have we learned about building digital infrastructure that maximizes the investment within an organization and goes for the win?
Philip Rosenstein, Editor/Reporter, Marketing Politics Daily, MediaPost 
Jon Adams, Digital Director, National Republican Senatorial Committee 
Steffi Decker, Partner, Chong + Koster 
Tim Lim, Partner, NewCo 
Cooper Reves, Digital Director, Office of Senator John McCain 
10:00 AM
10:00 AM ET
Keynote: The Integrated Campaign: Leveraging Digital to Maximize Offline Results
As campaigns adapt to new advancements in technology, digital strategies are expected to deliver greater offline results. The key to meeting these expectations is running an integrated campaign.
Tim Cameron, Chief Digital Strategist, National Republican Senatorial Committee 
10:30 AM
10:30 AM ET
Coffee Break
11:00 AM
11:00 AM ET
Keynote: How Targeted Should We Get?
This is a question we've asked time and time again over years of email marketing. As we are able to collect, track, and report back even more granular levels of user data, where do we find the find sweet spot? This presentation will focus on some of the innovative ideas that have been tried-and-true, as well as some of the surprising ideas that haven't panned out.
Caitlin Mitchell, Chief Mobilization Officer, Democratic National Committee 
11:30 AM
11:30 AM ET
The Creative Gap
Data, data everywhere…often helping us target to a granular level. But do campaigns have a relevant message when they find just the right voter, in just the right place, at just the right time? Well-targeted messaging remains the weak link in all data driven advertising, but in politics the gap is most acute. Is the technology working at a faster pace and at a level of targeting greater than campaigns and strategies can handle? Is this a technology problem, waiting to be solved by more automation and dynamic messaging? Or is it a larger issue that flows from the overall content strategy? The mismatch of tech and creative results in inefficiencies, but does it also damage a campaign’s relationship with critical constituencies?
Dan Hodges, CEO & Founder, Consumers In Motion 
Martha Patzer, Head of Digital, Need To Impeach 
John Randall, VP of Digital, CRAFT 
Eric Reif, Email Director, Democratic National Committee 
Patrick Ruffini, Co-Founder/Chairman, Engage 
12:15 PM
12:15 PM ET
Advanced TV And Cherry Picking The Next Media Buy

Political campaigns helped pioneer data-infused TV audience buying across the last Presidential cycle. But now the actual TV buying platforms are starting to catch up with the analytics. Both programmatic and addressable TV are emerging opportunities for campaigns to minimize waste and hyper-target their media buys this year. But what really is available in given markets? How should buyers apportion their spend? How do each of these advanced TV buying approaches map against specific audiences, messaging, and goals? The TV landscape suddenly has become as promising as it is complicated.

Robert Aho, Partner, BrabenderCox 
Christina Beaumier, SVP, Xaxis Media 
Alex Lundry, Chief Analytics Officer, Jeb Bush Campaign/Co-Founder, Deep Root Analytics 
Dr. Alex Tayler, Chief Data Officer, Cambridge Analytica 
Evan Tracey, Senior Vice President, National Media Research, Planning & Placement 
Fariba Zamaniyan, SVP, Audience Insight, TiVO Research 
1:00 PM
1:00 PM ET
1:10 PM
1:10 PM ET
Sponsor Luncheon Presentation
1:30 PM
1:30 PM ET
Sponsor Luncheon Presentation
2:00 PM
2:00 PM ET
Discussion: Speed Dating With The Bright Shiny Objects: BSO Or Just BS?

Google’s got its Customer Match. Facebook’s selling political “influencer targeting.” BuzzFeed will build native video ads for you. Twitter’s #cashtag tweets for contributions. And Snapchat has – well - whatever the heck those press-and-play spots are. The big digital guns have taken aim at your campaign coffers this season with a new crop of political marketing products that claim to reach the unreachable, awake the apathetic, keep the base energized. We ask our panel of media buyers for their snap judgments. Which of these bright shiny objects is proving effective, scalable, manageable? Or are they just distractions from the digital tactics that are worth your time, or from other new tools you may not have heard about yet?

Ross Fadner, Director, Event Programming, MediaPost 
Stephanie Grasmick, Partner, Rising Tide Interactive 
Elianne Ramos, Principal, Speaking Spanish Communications 
2:30 PM
2:30 PM ET
Panel: Match Game: The Data Challenge of 2016
The traditional voter file can be supercharged by digital targeting (and vice versa) but only if data matching across online and offline platforms is accurate and scalable. What are the best approaches now for managing cookies, device IDs, deterministic and probabilistic matching and lookalike modeling? In what cases are these approaches more and less effective? And who in the end owns this data? How and with whom is the data being shared? And who is accountabe for voter privacy?
Joe Mandese, Editor-in-Chief, MediaPost 
Grace Briscoe, VP, Candidates & Causes, Centro 
Lindsay Conwell, Account Executive, U.S. Politics, Google 
Keegan Goudiss, Partner, Head of Advertising, Revolution Messaging 
Andy Hunn, Co-Founder & COO, Resonate 
3:15 PM
3:15 PM ET
Coffee Break
3:30 PM
3:30 PM ET
Presentation: Your Share of A Billion: The Promise of Digital Political

Political ad spending in 2016. Billions of dollars will be poured into different media outlets both big and small, national and local – but where can we expect the money to be going specifically? Does it take more or less ad money to run for Governor or for the U.S. Senate? And what media outlets are going to grab big shares of these dollars? By tracking ad dollars and evaluating projection models, we can get a close look at where all this money is going – and who stands to benefit. Furthermore, we will take a glimpse at 2020 to see how the landscape will change – and if the titans of political advertising will fall.

Corey Elliott, Director of Research, Borrell Associates 
4:00 PM
4:00 PM ET
The Down Ballot Conundrum
As major campaigns and PACs drive the price of local TV advertising through the roof, many local races will need to get more serious and smarter about digital. But are the up ballot tools of data matching, programmatic buying and social media activation downscalable to state senate, Congressional and other even less well funded efforts? Where will these campaigns find the most bag for their limited bucks? How effective and efficient are search and social media buying at the very local level? We look at what down ballot digital campaigns can learn from the bigger past efforts and realistically implement on a budget.
Nick Clark, Executive Creative Director, The Partners 
James Barnes, Client Solutions Manager, U.S. Politics, Facebook 
David Burstein, CEO and Founder, Run for America 
Jonathan Lichter, Chief Strategy Officer, Kelly Scott Madison 
Mike Liddell, General Manager, Digital, NGP VAN, Inc 
Michael O'Brien, VP, Sales, The E.W., Scripps Company 
4:45 PM
4:45 PM ET
Conference Concludes


Hyatt Regency Washington on Capitol Hill, DC
400 New Jersey Avenue, NW
Washington, District Of Columbia, 20001

Within Hyatt's inviting accommodations, you'll find gracious service, deluxe amenities, extensive business facilities - among the largest in the city - plush Grand BedsTM, tempting dining, newly remodeled ballroom level and meeting space. Enjoy easy access to all historic attractions of the nation's capital from Hyatt Regency Washington on Capitol Hill. The hotel is conveniently located by Union Station for easy transit to exciting DC attractions, including the White House, National Mall, US Capitol and Smithsonian.

Upon arrival of event registration, you will be asked to show proof of the COVID-19 vaccination - AND Booster shot in order to enter the conference. 

Masks will also be required at all times during the conference sessions and in networking areas of the event, except when eating or drinking.

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.


For questions regarding sponsorship of this event please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.


For press inquiries, please contact Ken Fadner at ken@mediapost.com.


For general summit inquiries please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.