TV spend will continue to drive political media spend this cycle. But, buying "TV" just isn't what it used to be. As cord cutters flee cable, OTT and mobile gnaw at linear TV, and social screens promise nano-targeting, even old school saturation tactics need to be retooled. If video remains the most effective ways of impacting voter attitudes and energy, how are media buyers knitting together the scale they need? How have TV budgets diffused, if at all, to OTT, YouTube, mobile and more?

Ad bans, authorization requirements, privacy protection, custom audience and list limitations, labeling and deployment headaches have substantially changed the social media channels that drove so much base rattling and fund-raising in recent cycles. What's a campaign to do? We explore how the new and evolving rules of social media are impacting targeting, messaging, buying and optimization tactics in the current cycle. Is social media still the big bet for reaching voters?

From peer-to-peer messaging to "vote-shaming" apps to mobile-assisted door-to-door canvassing, the GoTV terrain is a wild west of new tech and techniques that are as tempting as they may be risky. How are campaigns taming this frontier in ways that activate without alienating their voter targets? What results have campaigns seen so far across these emerging approaches? Are they being used to encourage or suppress voting blocks? And how do they integrate with the rest of the campaign?

African-American, Latina and LGBTQ voters will determine outcomes in many races up and down the 2020 ballot. Famously digital and engaged with social platforms, these important demos should be ripe for digital targeting. But what have we learned about finding and speaking to these discrete communities within larger campaigns? What are the messaging, viral, activation dynamics at play here? And how to campaigns best organize their efforts internally so they converse with, not just target, these constituencies?

Digital spend has gotten all of the hot press in recent campaign cycles, but in the end where will the money really go as political directors build an overall media strategy and make real-time course corrections? As a share of spend TV still dominates, and print, OOH and PR remain lynchpins. What have we learned about the potential and limitations of online spend? And how have campaigns reorganized themselves for a fragmented electorate and lightning fast online news cycles?