Thursday, 01/20
11:30 AM ET
Opening Remarks
- MC
- Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm
11:40 AM ET
Panel: The Strategic Lessons of The Virginia and NJ Governors' Races
We get beneath the hand-wringing over Republican and Democrative positioning and zeitgeist to explore lessons on media channel, allocation and organization strategies from the two gubernatorial races that took many by surprise. What role did TV and digital strategy, timing and spend play in defining candidacies and responses to opposition? And as the mid-terms approach, what did we learn about coordinating the ground and air games to battle voter disengagement?
- Moderator
- Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm
- PanelistS
- Alaina Haworth, Digital Director, Terry McAuliffe for Virginia
- Lauren Morenko, VP of Client Services, Smart Media Group
- Maxwell Nunes, Senior Advisor for Digital Paid Media, Terry McAuliffe for Virginia
- Will Ritter, Co-Founder and CEO, Poolhouse
12:15 PM ET
Discussion: The Governor's Contests
- Moderator
- Wendy Davis, Policy Editor, MediaPost
- PanelistS
- Laura Carlson, Digital Director, Democratic Governors Association @laura_carolyn
- Amanda Elliott, Digital Director, Republican Governors Association
12:45 PM ET
Sponsor Spotlight
12:55 PM ET
Marketing Presidential
The tools and levers for marketing election campaigns are one thing. But how are incumbents best using digital channels to maintain and build support not only for their election but for the programs they are trying to enact? The After President Biden's election, the DNC took control of his and Vice President Harris' personal social accounts. DNC Chief Mobilization Officer Patrick Stevenson shares lessons learned from speaking to a social media constituency of over 100 million.
- Interviewee
- Patrick Stevenson, Chief Mobilization Officer, Democratic National Committee
- Interviewer
- Joe Mandese, Editor-in-Chief, MediaPost @jmandese
Friday, 01/21
11:30 AM ET
Opening Remarks
11:35 AM ET
Navigating Quality and Cost: The Streaming Battlelines of 2022
As voting eyeballs scatter across screens, the challenge for 2022 campaigns will be cross-channel video planning that manages tight inventory against cost and tracking capabilities. FP1’s Rebekeh Gudeman shares learnings in the 2018/202 cycles from using YouTube and even Facebook to build incremental reach and competitive advantage in cost-prohibitive TV and OTT markets. What media mix and metrics tactics apply as campaigns balance micro-targeting costs and capabilities against the efficiencies of demographic targeting?
- Presenter
- Rebekah Gudeman, Managing Director, Digital, FP1 Strategies
11:55 AM ET
Panel: Big Screen: Is TV Still TV?
TV still rules for most candidates, devours campaign budgets and drives messaging. But as eyeballs flee linear broadcast for AVOD streaming experiences, Live Social, Digital short form, and even ad-free SVOD enclaves, what is a TV plan now? How have these different experiences shifted allocations? As TV becomes more targeted, how should political media teams rethink messaging, reach the unreachable, manage budgets? Is TV still TV?
- Moderator
- Robert Aho, Partner, BrabenderCox @robertaho
- PanelistS
- Michael Eisenstatt, National Digital Director for Campaigns, DCCC
- Edith Jorge-Tuñon, Deputy Executive Director, Republican State Leadership Committee
- Erica Monteith, SVP, Managing Director, GMMB
12:25 PM ET
Data-Driven Grass Roots: Building the New Fund-Raising Machine
As fundraising relies increasingly on frequent grass roots online giving, campaigns are being challenged by digital roadblocks. Major platforms have pulled back their nano-targeting features. Browsers are opting out of cookies. And Apple just cut off fundamental tracking for the life-blood of fundraising - email. What is a campaign to do? What efforts at first-party data- building and fixed cost acquisition doing to fill the void? What appeals and channels are working? How are campaigns guarding against list burn out, clutter, invisibility?
- Moderator
- Lisa Singer, Senior Director, Event Programming, MediaPost @LisaMSinger
- PanelistS
- Taylor Black, Digital Fundraising Director, NRCC
- Cliff Naylor, Director of Online Fundraising, Democratic Senatorial Campaign Committee
- Sean Senters, Managing Director, Targeted Victory