Automotive Agency of the Year (Traditional): 

Innocean (Hyundai Motor America)

Automotive Agency of the (Digital)

R/GA (Mercedes-Benz)

Best Integrated Campaign (Three channels or more, including online): 

Kia Telluride "Give it Everything" (David & Goliath)

Best Social Campaign: 

Ford “Electric and Untamed” (BBDO)

Best Multicultural or Interest Group Campaign: 

Volvo — S60 for the Hispanic market (Mindshare and Grey with H Code) 

Best Viral Marketing Execution or Campaign: 

Porsche — Star Wars and the Porsche Tri-Wing S-91X Pegasus Starfighter (Cramer-Krasselt)

Best Interactive Execution or Campaign: 

Lincoln “City That Sleeps” (Hudson Rouge)

Best Campaign for a Dealer Group: 

SoCal Honda Dealers (Secret Weapon)

Congratulations To Our Honorees:

Automotive Marketer of the Year



Olivier Francois
Chief Marketing Officer
Fiat Chrysler Automobiles

Automotive Agency Of The Year (Traditional): David & Goliath (Kia)  

Automotive Agency Of The Year (Digital): SapientRazorfish (Mercedes-Benz and Audi and Acura) 

Best Integrated Campaign (Three channels or more, including online): Alfa Romeo for Giulia (Doner, Richards Group and Art Machine) 

Best Social Campaign: Spark44 — “Dull and Boring” for Jaguar

Best Multicultural or Interest Group Campaign: Toyota Camry  — “Sensations” (Burrell, Conill and InterTrend) 

Best Viral Marketing Execution or Campaign: Dodge —“Brotherhood of Muscle” with Vin Diesel (GSD&M)

Best Interactive Execution or Campaign: Volvo — “Racing the Sun” (Grey, Mindshare and Courageous)

Best Campaign for a Dealer Group: AutoNation — “Drive Pink” (Zimmerman Advertising)

Read all about our honorees here.

Come Celebrate their achievements at the Marketing Automotive Awards Luncheon:

March 28, 2018 At Noon