Campaigns that use forms of streaming TV content including connected TV, programmatic TV, TV Everywhere and video on demand.

Any execution or campaign that utilizes AI technology for advertising or marketing a product or service, including chat bots.

Company Blogs as part of a B2C or B2B marketing program

Best campaign using content or product placement as a key element

Single creative execution integrating advertising into/or within content, including product placement or branded content within publishers' websites.

Single creative execution of a contest, promotion or sweepstakes for advertising purposes.

Campaign that uses digital Out of Home as the key element

Email campaigns whose content is personalized based upon audience segmentation and/or elements of the email copy.

Campaigns for non-profit or profit-making educational programs and institutions.

Newsletter that increases brand loyalty/sales through a mix of informational and product-focused content to existing and potential customers

Campaign of multiple emails or single email execution for sales, advertising or marketing purposes

Single creative execution or ad campaign utilizing gaming, or advertising that incorporates a game or gaming application

Online campaigns targeted to Hispanic audiences for any product and/or service.

Campaigns for household products and services for the home. Topics include gardening, home building and repair, interior design, architecture, home goods and other related subjects. Home improvement related commerce sites are also included here.

Single creative execution or campaign utilizing humor as the primary creative element.

Campaigns that identify key individuals/groups that have influence over potential buyers, Campaigns will be judged on efficacy/brand fit.

Advertising campaign utilizing interactivity as the primary element.

Single execution utilizing interactivity as the primary creative element

Any online campaign that specifically addresses the LGBT community - includes campaigns for consumer products, health, wellness and support groups.

Email campaigns that are a key element in maximizing the lifetime value of a customer

Email campaigns that are a key element in a brand's loyalty or membership program

Best use of mobile as a key marketing element. Includes integration cross platform, app and in-app marketing efforts

Marketing campaigns using podcasts or digtal audio as a key element.

Single execution or advertising campaign utilizing dynamically generated programmatic creative as the primary creative element.

Single execution of an ad format that attempts to integrate advertiser content seamlessly into a publisher's website.

Campaign in native ad formats across 3 or more sites, each execution providing seamlessly integrated advertiser content.

Single execution or campaign of rich media display ads – gifs, animated gifs, HTML5, Flash and/or other.

Email campaigns that elicit timely responses to deadlines for sales, contests or other time sensitive offers

Campaign of three or more executions using paid search.

Campaign to improve a client's natural search results. NOTE: Results will be based upon campaign strategy and results, not creative elements

Marketing campaign using either paid or non paid media that appears in 3 or more social media environments, or a campaign of social media elements across multiple platforms

Social campaign exclusive to one social platform.

Includes any major modification that achieves marketing goals.

best use of a marketing drive before, during and after an event, such as a product launch.

Single execution or campaign (3 or more videos) on social media intended as advertising for a brand, product or service.

Any campaign that uses virtual or augmented reality as the key creative element.

Social responsibility campaigns by corporations or brand efforts that distirbute all profits to charity.

Online campaign for a cause, charity, non-profit advocacy, public service project.

Any campaign for a clothier, department store, designer, apparel maker/retailer, or fashion brand.

Online campaigns for car companies, dealers, auto insurance providers, auto suppliers.

Campaigns for marketers of beauty and/or cosmetic products, including beauty aids, hair, makeup, fragrance and skincare products.

Campaigns for beer/wine/liquor makers/distributors. Also includes bars and websites marketing beer, wine and alcoholic beverages.

Campaigns for makers/distributors of soft drinks, juices, coffee, energy drinks, water and other non-alcoholic beverages. Includes campaigns for coffee and tea shops.

Campaigns for business to business information and/or sales and marketing of products and services to business professionals.

Any campaign for a marketer of mass produced, short-lived consumer goods that are promoted and/or distributed online or via digital tools and techniques.

Campaigns promoting games/gaming, music or TV or other forms of entertainment, excluding movies.

Campaigns for films, film producers/distributors, movies and their websites.

Campaigns promoting a healthy environment or promoting conservation of the earth's resources.

Campaigns for banks, investment companies, credit cards, mutual funds or other financial services.

Campaigns marketing goods, services and regimens to promote health and wellness.

Campaigns marketing goods, services and regimens to promote pharma, health and/or wellness.

Online campaigns for candidates, political parties, ballot initiatives, etc.

Campaigns promoting dining and delivery services, including QSR, fast casual restaurants and delivery services.

Any campaign promoting an online or offline retailer of products and services of any kind. Also includes auction sites and retail aggregators.

Any campaign for a restaurant, food chain, café/bistro or for eating/dining.

SItes covering sports news, sports culture, sports teams, statistics, data, sports events, sports history and/or fantasy sports.

Any campaign for online or offline hardware makers/distributors, wireless carriers, service providers or any campaign for technology and/or internet services offered to consumers and businesses

Campaigns for airlines, hotels, travel search engines, destinations, cruises, car rentals.

Campaigns not covered by other categories