Autotrader, "Autotrader iPhone App"
MOBILE MARKETING: APP AS ADVERTISING
Built to promote the UK used car trading publisher AutoTrader as an industry leader and innovator, the AutoTrader app allows users to learn about and shop for cars by taking one or more pictures of any car they see. The app returns instant information about the make and model based on the pictures, lets the user read reviews, see ads, compare prices, locations, directions of local cars for sale, and even call up to arrange a test drive. This app made it to the top of the UK free app list three days after launching.
Credits: Agency Account Director - Julian Skelly Executive Creative Director - David Hewitt Associate Creative Director - Jeff Blais Associate Creative Director - Nick Gawith User Experience Lead – Chad Cribbins User Experience Lead - Christina White Art Director - Sonja Kramer Fred Stroud – Lead Developer Developer - Brad Dillon Project Manager - Andy Halliwell Project Manager - Ash Lad Producer - Priyanka Karan Project Manager - Casey Russell