By the time an OMMA Awards entry reaches the winner’s circle, it has survived two rounds of judging. Round One consists of the MediaPost editorial team reviewing and judging each of the categories. Our editors handpick three finalists per category and then send the results to the OMMA Awards judges, who choose a winner for each category, as well as a "Best in Show."
Carl leads the strategic direction for the growth and seismic shift in data and digital services for MEC, a leading global media and marketing agency. He is a leader in the industry and a frequent speaker and consultant on the transformations occurring in digital and technology; often quoted in the press for his views on the future of marketing and media.
Carl has extensive marketing and media experience in a multitude of brand categories including automotive, financial services, consumer package goods, retail, eCommerce, pharmaceutical, telecommunications and travel.
Carl serves on the advisory boards of a select number technology, media and venture capital companies as well as a consultant for GLG, Guidepoint Global and Pacific Crest. These positions provide Carl with a unique view of the advances in the industry. Carl was elected to the Ad Club of New York Board of Directors in 2009 and in July 2015 became Chairman. He has also served as its lead for the I’m Part Media Action, which since its inception has raised over $10MM (US) for scholarships and training for diversity talent in the Marketing and Communications fields.
At Digitas from 2000 to 2013, Carl led the Global Media practice working with clients including America Express, Whirlpool, Delta, Sprint, Mars, Meade Johnson, AT&T and eBay.
Prior to joining Digitas, Carl was a Senior Vice President of Media Services at Wunderman; a leading performance based and CRM company. During Carl’s 16 year tenure at Wunderman, he managed all direct marketing activities for the company including Ford, Citibank, American Express and AT&T.
Neil found his way into advertising like many media folks: completely by accident. It’s been a great way to exercise his analytical and problem solving skills, while also building brands and relationships. He has brought this expertise to brands ranging from financial to automotive, including State Farm, Subaru, Johnson & Johnson, FTD, Wrigley and Harley-Davidson among them.
Neil began his career at Campbell Mithun, then spent time in Chicago at DDB and OMD before returning to the Twin Cities for a tour on the client side, working for General Mills. He joined the ranks of Carmichael Lynch in 2004.
Neil is a thought leader in his own right, bringing innovative thinking and progressive, strategic approaches to media partnerships and activations. And it has served him well – Neil’s work has been heralded by the Effie Awards, the O’Toole Awards, and multiple Media Plan of the Year awards.
As managing director and head of US agency, Jim is responsible for the digital strategy, continued market expansion and evolution of Jellyfish in the US. A passionate and experienced marketer, Jim leads a growing team of digital marketing experts, supporting them in delivering game-changing strategies and campaigns for clients. At Jellyfish, Jim heads up the 80+ person US Agency, working across an impressive client base, which includes CARFAX, Stanley Black & Decker, Under Armour, Nestlé and Walden University.
Prior to joining Jellyfish, Jim was vice president and managing director at iCrossing, where he led the New York City and Washington D.C. offices in growing regional revenue and headcount. Jim began his career in marketing strategy with tech companies APC and Sun Microsystems, before moving agency-side at Proxicom. Jim is a Cornell University graduate, and earned a Master of Business Administration from MIT Sloan School of Management.
Fred Joseph is the Global COO and US CEO of S4M (Success for Mobile). Frederic recently re-located to New York City in 2016 to lead S4M’s US expansion from London.
Today, Frederic is regarded as a leading figure in digital media, both as a serial “intrapreneur” and “entrepreneur”.
In 2000 Frederic, started the first interactive division for Publicis Groupe, known as Zenith Interactive Solutions in Paris. He took on the role of General Manager of ZenithOptimedia Interactive in 2002 and became General Manager of the Interactive Division of Publicis Groupe France in 2005. In the same year, Frederic was elected as the President of the French Interactive Advertising Bureau (IAB). Soon after, he launched the ZED Digital brand internationally for Publicis Groupe. He became CEO of ZED Digital, establishing a footprint across more than 30 markets across EMEA and APAC.
In September 2008, Frederic became the Managing Director of the VivaKi Nerve Center EMEA. In 2011 Publicis acquired Performics (DoubleClick Performics, Inc.), and Frederic became the CEO for the EMEA region at Performics Inc., in charged of scaling out the operation outside the US. In April 2015, Fred decided to deep dive into the start-up world by joining S4M as the Global COO.
As Creative Director at Ogilvy & Mather, Kelly Kulaitis brings over 10 years of experience delivering award-winning ideas for clients in the retail, hospitality, travel and consumer entertainment industries. She has created and launched branding, loyalty and engagement campaigns for some of the world’s biggest brands including Sony, Marriott International and United Airlines and Walgreens—where she won two Webby Awards for her loyalty work on the Walgreens mobile app. Kelly graduated from the University of Missouri with a Bachelor of Journalism and a Bachelor of Political Science and later studied French language at Université Paris Sorbonne. She currently resides in Brooklyn with her dog, Bette Davis.
Everybody has their own story about how they found their way into the advertising business. For Pat Laughlin, he was born into it. Concepts were passed around like dinner rolls from a young age on. Dinner table aside, Pat has spent the previous 12 years at Laughlin Constable beginning as a copywriter. His experience has ranged from a diverse array of clients including Lung Cancer Alliance, Wisconsin Department of Tourism, Northwestern Medicine, Palermo’s Pizza, Bright Start College Savings, Toppers Pizza, Acuity Insurance, Paris Presents, Friendly’s and on and on. His work has been featured in the One Show, Webbys, Addys, among other local and national shows.
During the past 16 years, TJ has held creative positions in both agencies and in-house marketing organizations where he has developed thoughtful design and branding strategies for many brands including Reebok, Verizon FiOS, Univision, Microsoft, JetBlue, NBCU, AOL and Kindle. As Partner/Executive Creative Director at Mod Op, TJ is responsible for creative oversight, guiding strategic initiatives, and providing design and creative direction on all Eyeball projects with a focus on branding and design.
Prior to joining Eyeball (which has now been merged with Modus Operandi to form Mod Op), TJ served as General Manager Brand Design for JetBlue Airways, where he developed and led the internal creative team. Overseeing the creation and development of all facets of the JetBlue brand. His integrated design approach touched jetblue.com, crewmember uniforms, numerous ad campaigns, the design of Terminal 5 at JFK airport and JetBlue’s corporate headquarters in Long Island City, NY. His work for JetBlue won recognition from organizations such as the American Institute of Graphic Arts (AIGA), the Cooper Hewitt National Design Museum and was featured in Fast Company’s 2010 Masters of Design Issue.
TJ holds a Bachelor’s degree in Political Science from Villanova University and a degree in Communication Design from the Art Institute of Philadelphia. As an active AIGA member, TJ has served as a creative judge in various competitions and participated as a speaker at industry conferences. His work has been featured in Fast Company, Communication Arts, Ad Age and SEGD.
Andrea is the President of Havas Media’s New York office, and Chief Operating Officer for the US. She oversees the growth and satisfaction of the clients & employees in NY, as well as the structure and process for how the agency works in the US. She is a member of the Havas Media Group North American Management Team. Andrea was recently named one of AdWeek’s 2017 Media All–Stars. Previous to this role, she was the Chief Client Officer for Havas Media US, with oversight across client relationship teams in Boston, NY, and Chicago. Andrea has been at Havas for 17 years, spending the first 10 in the Boston office, and relocating to NY in 2010.
Andrea’s background is primarily digital, having started her career at J. Walter Thompson in Detroit in the late 90’s, where she worked on the digital team for Ford. Andrea has a strong background in integrated marketing and a true vision for how data informs the overall communications planning process. Her client experience runs across many categories including Financial Services, CPG, Retail, Automotive and Luxury where she played key roles on Fidelity Investments, LVMH, Dannon, Tyson Foods, Volvo, Volkswagen, Southern Comfort, and Philips, among others.
Steve Minichini is CEO of AboveNation Media. Steve is a 25+ year veteran in the advertising industry with a deep concentration in digital marketing. He began his career with Jordan, McGrath, Case, Taylor in New York and rose to the Media Director position within 10 years. The allure and rapid growth of digital media convinced him to join imc2, an independent full service interactive agency. As Senior Vice President, Managing Director of its New York and Philadelphia offices, Steve launched and managed all interactive media and optimization, as well as the search engine marketing team. Steve also served as President of Enversa™, a proprietary online media buying tool he created in 2004.
Haley oversees the Strategy and Insight disciplines for Carat USA, while leading strategy for the Diageo and J.M. Smuckers portfolios. At Carat, Haley leads the strategic direction of the agency, provides thought leadership, and collaborates with clients, media partners, and creative agencies on projects that impact client’s businesses in the long term. Haley also leads Carat’s Culture initiatives. While she was at P&G for eight years previously, Haley led consumer and brand insights on global and regional brands.
Based in Chicago, Elizabeth currently oversees paid and earned social media programs for several of the world’s most innovative brands.
Elizabeth has spoken at several industry conferences, including: Global Conference for Accor (Budapest), WOMMA (Miami, Las Vegas), Digiday (New York), Society for New Communications Research (Boston) and Pace University’s Executive Summit (New York).
In addition to Elizabeth’s involvement with Social Media Week, she is also a judge for some of the industry’s most prestigious shows, like the Effies, the Shortys and Digiday.
Elizabeth is a classically trained violist and a member of the Chicago Classical Symphony orchestra. You may also recognize her as the voice of Red Lobster’s ad campaigns.
As SVP, Director of Client Services at SS+K, agency veteran Elisa Silva oversees the agency’s growing brand roster and account management team. She's also responsible for ensuring a collaborative, integrated process across projects and departments to ensure creative excellence.
After several years in film and music video production, Elisa moved agency side to Wieden+Kennedy’s in-house experiment, WK12, and spent several years at W+K before joining 72andSunny LA. She also led integrated communications for brands at JWT, Translation, and most recently Barton F. Graf before joining the leadership team at SS+K.
Elisa's client roster includes Starbucks, Coca-Cola (Coke, Diet Coke, Sprite), Google (for Business), Nike (Running), Laika Studios (Coraline), Levi's, The American Indian College Fund, Target (Holiday, Back-to-School, Back-to-College, Baby, Up&Up, Entertainment), AB-InBev (Shock Top), Activision (NASCAR, Wipeout, Cabela's), Nestlé (Lean Cuisine), and Snyder's-Lance (Cape Cod, Snyder's of Hanover, Lance, Snack Factory).
Over the last decade, Ashod Simonian - Creative Director at NORTH - has contributed to campaigns for CLIF Bar, Focus Features, Anchor Brewing, Deschutes Brewery, Guayaki Yerba Mate, Pacific Foods, and Stanley - A Brand of PMI. He is also a published photographer, galleried artist, touring musician, video director, designer, writer and perfumer who clearly has a difficult time tethering his creativity to any one specific discipline. His latest endeavor, a nail polish company motivated by political activism called Claws Out, launched in June.
Having started her career as an art director in traditional ad agencies, Julia’s passion is creating experiences that marry brand, business and user needs. With over 15 years in the industry, she has helped lead the development of digital campaigns, sites and products across fashion, insurance, travel and hospitality, health & wellness, technology and financial services.
From launching Nivea’s first mobile site in the US to leading the design of a pioneering global mobile sales tool for MetLife Japan, Julia has helped teams define mobile experiences that align to customer needs and behaviors. Across responsive redesign initiatives for clients including David Yurman and Bed Bath & Beyond, she has helped clients adopt mobile-first design systems and UX methodologies that better connect design and development processes.
Throughout all of these initiatives, a core focus of Julia’s has also been helping clients evolve their design standards to consider mobile UI design and micro-interactions as an extension of their branding. An active member in the New York design community, Julia is committed to supporting future female creative leaders through her involvement in SheSays, Ladies That UX and the Women’s Leadership Network.
In the past year Julia has been invited to serve on the Addys and Caples Jury.
Julia is a champion for design thinking, lean methodologies and the relentless pursuit of greatness. She believes that creativity is an extension of empathy, determination often trumps talent, collaboration and competition can co-exist, and that being nice is supremely underrated.
Sergio Spaccavento is the executive creative director at Conversion in Milan, an art director, a copywriter, a scriptwriter, a TV and radio show writer, an advertising teacher and a member of the Art Directors Club of Italy.
He started his career in traditional advertising, then he fell in love with new and alternative media—and found out the fun is in mixing it all together.
He won the MTV Awards for his TV serial, and he had a nomination at Nastro d'argento for his first movie. He has been a juror for several local and international awards like Cannes Lions, New York Festivals, Epica, Art Directors Club Italy, Mobius, White Square, Red Apple, Chipshop Award and many more.
Cindy proudly launched Trilia as a different kind of media company, with a mandate for fiscal transparency. Trilia, which launched in 2015 and grew out of Hill Holliday/Erwin Penland’s highly successful media operations, operates under the belief that the strongest client outcomes are driven by balancing Science and Ideas. Prior to Trilia, Cindy was responsible for Hill Holliday’s integrated media department, overseeing communications planning, cross-channel media planning/buying, and analytics for clients such as Dunkin’ Donuts, Liberty Mutual, The TJX Companies, and Chili’s. Under her leadership, Hill Holliday’s media department was twice named Media Agency of the Year by Media Magazine and Cindy has been honored as one of Adweek’s Media All-Stars and MediaPost’s Online Media All Stars.
Throughout her career, Cindy has planned multimedia campaigns for clients in various industries, including packaged goods, retail, dining, and health care. Trilia’s focus on Science and Ideas has resulted in campaigns across multiple disciplines that have consistently won awards: AdWeek Magazine’s “Plan of the Year” (four times in the last five years), MediaPost’s Creative Media Award (three times in the last four years), MediaPost’s OMMA Award (2011 and 2014), Digiday’s SAMMY Award (2014), and the MMASmarties (2014).
Roald van Wyk is a Group Creative Director at Razorfish New York, where he oversees creative work for several of the agency’s East Region clients, including Mercedes-Benz.
With 20 years of global experience in advertising and digital marketing, he has a track record of creating cross-cultural integrated campaigns for brands like Heineken, Nokia, Audi, HSBC, Levi’s, adidas, Cartier and Gilt - among others. Roald started his career in 1996 at Ogilvy in Johannesburg and went on to hold creative positions in Amsterdam, Singapore, Tokyo, Oslo and New York.
Before joining Razorfish he served as Chief Marketing Officer of Tone, a mobile technology start-up crossing the digital divide around the world. Prior to that, he held the position of Executive Creative Director of Berlin Cameron where he managed creative for Stoli Vodka, the Gilt Group, Vimeo and Capital One. His scope of expertise includes digital strategy, branded content, mobile platforms, photography and design. He most recently helped establish the Connected Content Studio for the New York office.