2018 Finalists

Members' Choice Awards
You know you have an opinion - tell us who deserves an OMMA Award this year! Vote for your favorite brands and agencies in each of the following categories ( Online Advertising Creativity, Online Marketing ).

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Online Advertising Creativity

Advanced TV
T-Commerce: Movie Tickets by BrightLine and Hulu for Warner Bros./MGM
In-Video Advertising Goes Global by Mirriad for Tangeche
Jumanji - On Demand Rental Campaign by one2one Media for Sony Home Entertainment
Animation
Helping an Iconic Swimwear Brand Make a Splash by Jellyfish for Speedo
4/20 by Starcom for Wingstop
Airbnb Tour de France cycling experiences by Ready State for Airbnb
Advertising/Promotion Website or Microsite
Smirnoff Equalizer by Carat for Smirnoff
2018 Bridgestone Performance Institute by Publicis.Sapient for Bridgestone Americas Tire Operations, LLC
Super Bowl Ads for All by Goodby Silverstein & Partners for Tostitos
Artificial Intelligence
Mazda by inPowered for Mazda USA
Amazon Echo Q2 POLV Campaign by true[X] for Amazon Echo
Mix Up Some Merry by Mediahub for Cointreau
Blogs
Diversity in Travel by Fareportal for CheapOair
Marketing to Women: B2B Blog by Women's Marketing for Women's Marketing
Chat Bots
The World's First Conversational Ad Unit by Touché! / Contobox for Sport Chek
Mix Up Some Merry by Mediahub for Cointreau
RBC Insurance Helps you 'get' Insurance by Initiative / Contobox for RBC Insurance
Content Marketing: Single Execution
Have You Seen This Ad? by Mic for Truth Initiative
Amazon Infiltration by Carmichael Lynch for Subaru of America, Inc.
JetBlue Pie in the Sky by Mediahub for JetBlue
Content Marketing: Campaign
“tWitch, Please…Help Me Dance” by BEN for Buick
Dundee: The Son of a Legend Returns Home by UM and Droga5 for Tourism Australia
Kevin Hart: Lyft Legend by Kevin Hart & Lionsgate's Laugh Out Loud Network for Lyft
Contest/Promotion/Sweepstakes
SmartyPig's 10th Birthday by SmartyPig by Sallie Mae for SmartyPig by Sallie Mae
DEG & Ivy Investments Investing in Fans by DEG for Ivy Investments
“Keep On Dancing” by Pathway for Astellas Pharma US, Inc. / Myrbetriq
Email: Single Execution
Neighborhood Spotlight by StreetEasy for StreetEasy
Spartan Customer Acquisition by Yes Lifecycle Marketing for Spartan
Ahold is Best in Show for Pets' Needs by ZETA for Ahold Delhaize
Email: Campaign
AARP Weekly Webletter by AARP for AARP
Spartan Life Newsletter by Yes Lifecycle Marketing for Spartan
Sprint Add-A-Line Sweetens the Pot by ZETA for Sprint
Gaming
Westworld: The Maze by 360i for HBO
Google Play and Conan 24-Hour Mobile Marathon by Turner for Google Play
OMEN Challenge at TwitchCon 2017: PUBG Edition by Giant Spoon for OMEN by HP
Humor
Chrysler Pacifica - Street Smarts 2.0 Video Campaign by Publicis.Sapient for Fiat Chrysler Automobiles/ Chrysler
Walmart Freshionados – Mist Opportunity by Publicis.Sapient for Walmart Canada
4/20 by Starcom for Wingstop
Illustration
Friends Again: Personas by Groupe Connect for Bank of America
Inside Out by Mindgruve for Neurocore
Influencer Campaign
Dundee: The Son of a Legend Returns Home by UM and Droga5 for Tourism Australia
Road to Coachella by Mirrored Media for BMW
Friends Again by Groupe Connect for Bank of America
Interactive Creative
Walgreens Find Care Now Program 2018 by true[X] for Walgreens
Westworld: The Maze by 360i for HBO
Toyota RAV4's Real-Time Data Strategy by Saatchi / Contobox for Toyota RAV4
Mobile: Single Execution
Round Up and Donate by Sabio, DigitasLBI for Lyft
Tropical Smoothie: More Than Just Smoothies by Blis for Tropical Smoothie
Hyper-targeted Find A Vet by Merck Animal Health for Bravecto
Mobile Marketing: All Mobile Campaign
Tropical Smoothie: More Than Just Smoothies by Blis for Tropical Smoothie
Multimedia Energy Campaign by Ogury by Ogury
Mobile: App
playMGM by Publicis.Sapient for MGM
PEAK App: Load Shift Through Behavioral Analytics by Publicis.Sapient for Oshawa Power
Cheetos Vision by Goodby Silverstein & Partners for Cheetos
Mobile: Integration Cross Platform
Dua Lipa by Ciceron for Warner Bros Records
myLOTTERY App Integration Campaign by Laughlin Constable for Hoosier Lottery
Behind Every Seat Is A Story: Southwest Airlines Transfarency Campaign by Southwest Airlines for Southwest Airlines
Music/Sound Effects
Showdown by DENT for Morinaga Nutritional Foods/Mori-Nu Tofu
Echoes of Vietnam by GroupeConnect & Starcom for Bank of America
Brandbeats by Basic Agency for BASIC
Native Advertising: Single Execution
Aussie News Today by UM Sydney for Tourism Australia
Amazon Infiltration by Carmichael Lynch for Subaru of America, Inc.
Stranger Things S2: Turning Media Conventions Upside Down by Mediahub for Netflix
Native Advertising: Campaign
Mazda by inPowered for Mazda USA
Ready for the Holidays by IKEA / Wavemaker for IKEA
Dundee: The Son of a Legend Returns Home by UM and Droga5 for Tourism Australia
Photography
Total Wine & More 2017 Holiday Campaign by London:Los Angeles for Total Wine and More
The Joy Index by GroupeConnect & Starcom for Bank of America Travel Rewards Credit Card
Programmatic Creative
The Jarlsberg Tasting Room by Five Tier, Inc. for Jarlsberg / Norseland
Real-Time Reactine Pollen Alerts by UM Canada for Reactine / Johnson & Johnson
Toyota RAV4's Real-Time Data Strategy by Saatchi / Contobox for Toyota RAV4
Rich Display Media: Single Execution
Nintendo Hyrule Warriors by CBS Interactive for Nintendo
Stranger Things S2: Turning Media Conventions Upside Down by Mediahub for Netflix
Squad Stories: It’s Ben & Jerry’s Anyway You Slice It! by PadSquad + 360i for 360i/Ben & Jerry's/Pint Slices
Rich Media: Campaign
Stranger Things S2: Turning Media Conventions Upside Down by Mediahub for Netflix
RBC Insurance Helps you 'get' Insurance by Initiative / Contobox for RBC Insurance
Search Marketing: SEM Campaign
How Fingerhut's Non-Brand Campaign Drove 2100% Incremental YOY Revenue by PMX Agency for Fingerhut
January Digital’s Highly Geo-Targeted Campaigns Result in 262% YoY Order Volume Increase for Peapod by January Digital for Peapod
Using Signal Paths to Improve and Expand Paid Search by The Media Kitchen for Kaplan Test Prep
Search Marketing: SEO Campaign
SEO Drives Website Sessions + 78% by Women's Marketing for CCRM
Diagnosing (and Curing) the REAL Cause by The Richards Group for UCHealth/ The Richards Group
Firehouse SEO Campaign by The Richards Group for Firehouse Subs
Social: Facebook Campaign
The Dodo x Samsung Slow Mo by The Dodo for Samsung Electronics
Ready Player One Easter Egg Hunt Contest by Merkle, Inc. for Warner Bros. Home Entertainment
How The Alienist Unleashed the Madness Within Us All by TNT and Fullscreen for TNT
Social: Twitter Campaign
#FilmStruck4 by Turner/FilmStruck for FilmStruck
HEINZ® MAYOCHUP TM sauce by Starcom for The Kraft Heinz Company / HEINZ® MAYOCHUP TM sauce
Friends Again by Groupe Connect for Bank of America
Social: Use of Single Platform, Other
1 of 1 by PMG for Beats by Dre
Mother’s Mysterious Marketing by Paramount Pictures and Fullscreen for Paramount Pictures
Be an Outsider: Sled by The VIA Agency for L.L.Bean
Social: Campaign Across Platforms
“Keep On Dancing” by Pathway for Astellas Pharma US, Inc. / Myrbetriq
Taylor Swift NOW Super Saturday Night by Fullscreen for AT&T
Doritos Blaze vs. MTN DEW ICE by Goodby Silverstein & Partners and OMD for Doritos + Mountain Dew
UX/UI
TripSavvy by TripSavvy for TripSavvy
Aqua-Aston Mobile First Destination Experience by Fluid Inc., An Astound Commerce Company for Aqua-Aston Hospitality
HeathCeramics.com by BASIC for Heath Ceramics
User-Generated Content
“You Will Be Found” Virtual Choir by Situation for Dear Evan Hansen
#LPCStayCation by LeaseLabs for Lincoln Property Company
Video: Facebook
The Dodo x Samsung Slow Mo by The Dodo for Samsung Electronics
FTWD 360 by AMC and Fullscreen for AMC / Fear The Walking Dead
The Neighborhood by Goodby Silverstein & Partners for XFINITY
Video: Single Execution, Other
A Moral Code: The Ethics of AI by Atlantic Re:think & Hewlett Packard Enterprise for Hewlett Packard Enterprise
You. Better. by Mindgruve for MDVIP
Behind Every Seat Is A Story: Southwest Airlines Transfarency Campaign by Southwest Airlines for Southwest Airlines
Video: Campaign
4/20 by Starcom for Wingstop
Friends Again by GroupeConnect for Bank of America
truTV Awareness Month by truTV for truTV
Viral Campaign
Dundee: The Son of a Legend Returns Home by UM and Droga5 for Tourism Australia
IHOb: Flip A Burger, Flip The Script by Initiative & Droga5 for IHOP
Breathing Life into Bus Shelters by Mediahub for Netflix
Virtual Reality/Augmented Reality
See The Unseen by Critical Mass for Nissan North America
Racing the Sun by Courageous Studios for Volvo
USAA "The Flyover" by Publicis.Sapient for USAA / United States Automobile Association
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Online Marketing

Activism/Public Service
Smirnoff Equalizer by Carat for Smirnoff
Little by Little by Publicis.Sapient for The United Nations/ Publicis Groupe
Worth More by Media Assembly for Truth Initiative - Anti-Tobacco
Apparel/Fashion
Vineyard Vines and January Digital achieve +185% revenue growth at +92% higher ROI with deep audience segmentation and targeting by January Digital for Vineyard Vines
Chico’s #HowBoldAreYou by m/SIX for Chico’s
Automotive: Campaign
2018 Bridgestone Performance Institute by Publicis.Sapient for Bridgestone Americas Tire Operations, LLC
Racing the Sun by Courageous Studios for Volvo
Road to Coachella by Mirrored Media for BMW
Beverage (alcoholic)
Brand Awareness by London: Los Angeles for Total Wine and More
Patrón Cocktail Lab by Publicis.Sapient for The Patrón Spirits Company
Blueprint for Accomplishment by Media Hub for Rémy Martin
Beverage (non-alcoholic)
SUJA: Living Media by Exverus Media for SUJA Juice
Torani Summer Social Campaign by Ready State for Torani
Business-to-Business Campaigns
Set the Page Free by Xerox for Xerox
Shutterstock Creative Trends 2018 by Shutterstock for Shutterstock
Culture Manual by BASIC for BASIC
Consumer Packaged Goods
SUJA: Living Media by Exverus Media for SUJA Juice
Holiday 2017 by R&R Partners for La Brea Bakery
HEINZ® MAYOCHUP TM sauce by Starcom for The Kraft Heinz Company / HEINZ® MAYOCHUP TM sauce
Entertainment: Movies
Jumanji: Welcome To The Jungle by Fox Networks Group / true[X] for Sony Pictures
Going From the Small Screen to the Big Screen by S4M for Sony Pictures
Pitch Perfect 3 - Merry Pitchmas from VH1 by Viacom Velocity for Universal Pictures
Entertainment: Games/Music/TV/Other
The Looming Tower by Courageous Studios for Hulu
Top Chef Delivers with Robots by Bravo for Bravo
Yellowstone by Paramount Network for Paramount Network
Fashion/Beauty/Cosmetics: Campaign
Power Faces - CoverGirl x Refinery29 by Refinery29 for Covergirl
Gucci Bloom by COTY & Collectively for Gucci Beauty for COTY for Gucci Beauty
Financial Services
The Joy Index by GroupeConnect & Starcom for Bank of America Travel Rewards Credit Card
Retirement Community by Fast Company for John Hancock
The Unsung by Giant Spoon & Johannes Leonardo for MassMutual
Health/Wellness: Campaign
Walgreens Find Care Now Program 2018 by true[X] for Walgreens
You. Better. by Mindgruve for MDVIP
Inside Out by Mindgruve for Neurocore
House/Home Campaign
SnappSearch by SnappSearch.com for William Pitt Sothebys
Starlight Homes - Business Growth 2017-2018 by Search Discovery for Starlight Homes
HeathCeramics.com by BASIC for Heath Ceramics
Pharmaceuticals
“Keep On Dancing” by Pathway for Astellas Pharma US, Inc. / Myrbetriq
Restaurants
Jack vs. Martha by iProspect for Jack in the Box
IHOP: Flipping The Script On A Souring Sales Story by Initiative & Droga5 for IHOP
4/20 by Starcom for Wingstop
Retail
1 of 1 by PMG for Beats by Dre
Ready for the Holidays by IKEA / Wavemaker for IKEA
Crealytics & Urban Outfitters - Cyber Monday 2017 by Crealytics for Urban Outfitters
Sports/Live Events
Above The Noise by PMG for Beats by Dre
Fortnite Gets Lost in Space by Mediahub for Netflix
Snow Hill Climb by Mediahub for Harley-Davidson
Technology : Gadgets & Devices
Amazon Echo Q2 POLV Campaign by true[X] for Amazon Echo
YOGA 920 - Eccentric Groomer Social Campaign by The Woo for Lenovo
The Dodo x Samsung Slow Mo by The Dodo for Samsung Electronics
Technology/Web Services
Next Wave by The Trade Desk for The Trade Desk
Code by WP Engine for WP Engine
Bingeing by Goodby Silverstein & Partners for XFINITY
Travel/Tourism Campaigns
Dundee: The Son of a Legend Returns Home by UM & Droga5 for Tourism Australia
Delta Air Lines & Aeromexico #EquipoNonStop by Delta Air Lines & Aeromexic Airo for Delta Air Lines
San Diego Tourism Authority by MeringCarson for San Diego Tourism Authority
Website Campaign
Turning Dreaming into Action – Reimagining P&O’s Online Experience by Publicis.Sapient for P&O Cruises Australia
Digital Bartender by The Richards Group for DPSG / The Richards Group/ 7UP
Texas Scottish Rite Hospital for Children, Website re-design by The Richards Group for Scottish Rite / The Richards Group
Business-to-Business Website
Samsung Business .com Transformation by Publicis.Sapient for Samsung Business
Corporate Website Relaunch by Huge for Thomson Reuters
BrandBeats by BASIC for BASIC
Causes/Charity/Non-Profit Organization Website
Look Inside by The Richards Group for American Bible Society/The Richards Group
Fire Forensics: Claims and Evidence by Genuine for Underwriters Laboratories
Unicef Kid Power by Fresh Digital Group for UNICEF
Fashion/Beauty/Cosmetics Website
Dr. David Mabrie - Your Perfect Face by Etna Interactive for Mabrie Facial Cosmetic
NerdSkincare.com by BASIC for Nerd Skincare
Health/Wellness Website
Verywell by Verywell for Verywell
AetnaWeJoinYou.com by Group SJR for Aetna
IntrusiveThoughts.org by Intrusive Thoughts Inc. for Intrusive Thoughts Inc.
Retail/Restaurants Websites
Zinus Website Redesign by Genuine for Zinus
Little Giraffe Website by Cuker for Little Giraffe
NerdSkincare.com by BASIC for Nerd Skincare
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