October 18, 2023
The Cutting Room, New York

2023 Finalists

Excellence in Online Advertising

Advanced TV
The First True Audience Only TV Campaign by Ampersand, UM & BMW for UM & BMW
Martin Short has a story to tell … about SingleCare savings by SingleCare for SingleCare
Dynamic Destination by KERV Interactive x PHD Media x Audi of America for Audi of America & PHD Media
Advertising/Promotion Web site or Microsite
Real Time Insights by CNBC News Brand Studio & EY for EY
Barbie Best Week Ever by Mattel for Barbie
Artificial Intelligence
Yieldmo's Creative Tech + AI Elevates the Ad Council’s “Pets and People Together” PSA Campaign by Yieldmo for The Ad Council, the Humane Society of the United States
New Balance x Snapchat’s AR Powered Gifting Concierge by Mediahub for New Balance
Dynamic Destination by KERV Interactive x PHD Media x Audi of America for Audi of America & PHD Media
Content Marketing Campaign
Enfamil 2022 – From EDH Content Partnership to creating Trust in a crisis by Hearts & Science for Reckitt - Enfamil
Changing the Culture Around Menopause by Publicis Health Media for Astellas
Teamwork makes the dream work. Cross-functional content collaboration boosts traffic, improves user experience and increases leads for NCSA. by NP Digital for NCSA College Recruiting
Content Marketing: Single Execution
Reclamation Nation by The Globe and Mail / Globe Content Studio for Indigenous Tourism Alberta / Explore Edmonton
Right at Home, A 4-Part Video Series Co-produced by VICE Media, The National Association of REALTORS® and Havas Media Network by Havas Media Network for The National Association of REALTORS®
Inside Joe Jonas Show Ready Routine by Merz Aesthetics x Mediahub x Condé Nast for Merz Aesthetics / Xeomin
Contest/Promotion/Sweepstakes
Global Wormageddon by Movement Strategy & Adult Swim for Rick and Morty on Adult Swim
BIC EZ Reach "Most Borrowed" campaign - "Help Find Snoop Dogg's lighter" sweepstake. by BIC for BIC/Doner CX/ BIC EZ Reach
TEMPTATIONS™ CATS LOSE THEIR COOL™ Contest by Mars Petcare/Breaktime Media for TEMPTATIONS™
Digital Out of Home Campaign
Netflix’s ‘Your Place Or Mine’ by Dive Billboards for Netflix
Soar On Down for Happiness by The Shipyard for San Diego Tourism Authority
WE❤️NYC by Grain Group for Partnership for New York City
Email: Campaign
AMCN End of Year Campaign 2022 by Zeta Global for GMR | AirMedCare Network
Straight from the Block: Sargento, DMi Partners, and “Cheesy” Emails with Real Results by Sargento for Sargento
Wellow's “Wide Calf” Socks Launch by Function Growth for Wellow
Gaming
House of the Dragon x League of Legends by Hearts & Science for HBO Max
RBC Gaming Grant by Initiative Canada for RBC
Royal Caribbean Unveils the first Metaverse Cruise Ship by Mediahub for Royal Caribbean
Humor
BIC EZ Reach "Most Borrowed" campaign by BIC for BIC/Doner CX/ BIC EZ Reach
Goat meet GOAT by TELUS and The&Partnership for TELUS
ZYRTEC® Retreated Series by UM for Kenvue / Onevue & Mediabrands Content Studios / ZYRTEC® Allergy
Influencer Campaign
Beauty on Your Own Terms by Mediahub for Merz Aesthetics / Xeomin
Subaru NYIAS 2023 by Open Influence for Subaru
Mastercard & Amazon Live ‘She Runs This’ Campaign by Carat for Mastercard
Interactive: Campaign
Closeup Reaches 43.27% Engagement Rate with InMobi and PHD Egypt by InMobi for Unilever
World’s First Real-time Cinematic Driving Configurator by Mitsubishi Motors and ZeroLight by Mitsubishi Motors North America and ZeroLight for Mitsubishi Motors North America and ZeroLight
We Are All Cheese Heads by Carmichael Lynch for Frigo Cheese Heads
Interactive: Single Execution
SAYing is Believing by PadSquad, Davis Elen & SCTDA for Davis Elen and Southern California Toyota Dealers Association
Campbell’s Homemade for the Holidays at Walmart by Campbell's/Breaktime Media/The Mars Agency for Campbell’s
M3GAN Chatbot by Addison Interactive for Universal Pictures
Mobile Marketing
Stella & Chewy’s AR Selfies by Exverus Media for Stella & Chewy's
How VISA leveraged Ogury’s cookieless technology to engage users during the 2022 FIFA World Cup by Ogury for VISA
Bob Evans Mashed Cauliflower by InMarket for Bob Evans Farms
Podcasts/Digital Audio
Halloween Screams by Goodby Silverstein & Partners for Xfinity
FY23 Brand Campaign by The Shipyard for Visit SLO CAL
Podcast to Purchase: Mattress Firm Drives 45% Lift in Incremental Sales Through Chasing Sleep Podcast by Mattress Firm, Spark Foundry, Affinity Solutions and iHeartMedia for Mattress Firm
Programmatic
Patient Awareness by Mediahub for Merz Aesthetics / Xeomin
OANDA, Smarter Trading by Talon & OANDA for OANDA
Southern California McDonald's Sports Amplification by Teads | Davis Elen Advertising for McDonald's Operating Association of Southern California
Rich Display Media: Single Execution or Campaign
"Expand Your World" TrueX Unit by Quigley-Simpson for JPMorgan Chase -- The Marriott Bonvoy Boundless Card
Fake Brit Till You Make It by Infillion and OMD for VisitBritain
The Globe and Mail / Land Rover Defender by The Globe and Mail for JLR – Land Rover Defender
Search Marketing: SEM Campaign
U.S. Air Force - Paid Search by GSD&M for U.S. Air Force
DAC & Bridgestone: Navigating Post-Pandemic Marketing Challenges by DAC for Bridgestone
Wells Fargo New Checking Customer Acquisition by OMD USA for Wells Fargo
Search Marketing: SEO Campaign
Recovering from a major Google update. How UTI leveraged AI and content to reclaim critical search visibility. by NP Digital for Universal Technical Institute (UTI)
DAC & Holland America Line: A Cruise To Organic Performance by DAC for Holland America Line
Rendering a leader in digital 3D solutions. How NP Digital increased Adobe Substance 3D non-branded traffic by 494%. by NP Digital for Adobe
Social Campaign Across Platforms
Making Every Day a Dark Wednesday for Netflix by Mediahub for Netflix
citizenM - Building Brand Awareness by VMLY&R for citizenM
We Are All Cheese Heads by Carmichael Lynch for Frigo Cheese Heads
Social: Use of Single Platform
What's Up Tok? by Movement Strategy & Looney Tunes for Looney Tunes
New Balance x Snapchat’s AR Powered Gifting Concierge by Mediahub for New Balance
The TikTok You Stay In by iProspect for Hilton
Best Tentpole Campaign
Own the Triangle by Goodby Silverstein & Partners for Doritos
eyes.lips.face.sticky: e.l.f. Cosmetics Brings a Sticky Situation to Prime Time by Tinuiti for e.l.f. Beauty
Pvolve x Jennifer Aniston by Pvolve for Pvolve
Best Use of Video on Social Platforms
ACME Fools by Movement Strategy & Looney Tunes for Looney Tunes
Wellow's “Wide Calf” Socks Launch by Function Growth for Wellow
The United States of Automation by Insider Studios for AT&T Business and Hearts and Science

Online Marketing Excellence by Industry Sector and Websites

Activism/Public Service: Corporate Responsibility or Non Profit
Understood.org Asks Parents to Be the Reason Neurodivergent Kids Thrive by Understood.org in partnership with Good Apple and The Sway Effect for Understood.org
Limeades for Learning by SONIC Drive-In for SONIC Drive-In
Little Big Lie by Duncan Channon for California Tobacco Prevention Program
Apparel/Fashion
Wellow's “Wide Calf” Socks Launch by Function Growth for Wellow
DAC & Brooks: Running The Road To Revenue by DAC for Brooks Running
Automotive: Campaign
License to Thrill by Nativo for Lexus
“Queerty’s DRIVEN, presented by Nissan” by Q.Digital for Nissan
Honda DreamLab by Quantasy + Associates for Honda
Beauty/Cosmetics: Campaign
Beauty on Your Own Terms by Mediahub for Merz Aesthetics / Xeomin
eyes.lips.face.sticky: e.l.f. Cosmetics Brings a Sticky Situation to Prime Time by Tinuiti for e.l.f. Beauty
Shine On by Social House Inc for Half Magic Beauty
Beverage (alcoholic)
Programmatic Curation Delivers a Knockout for Proper No. Twelve and Havas by Audigent for Proper No. Twelve
Your Cousin's Brighter Boston by Goodby Silverstein & Partners for Samuel Adams
Copalli Rum Website by WineGlass Marketing for Copal Tree Distillery LTD
Beverage (non-alcoholic)
How Jovē Made Waves in the Water Category by Exverus Media for Jovē Water
Folgers Shop A Vibe by PSOne for Folgers
#ConquerwithCourage by Madison Turnt for Mountain Dew
Business-to-Business Campaigns
Don't Be Sorry, Call Ari by Park & Battery for Esquire Bank
Rock Star by Ogilvy for Workday
Embrace Volatility by VMLY&R for Crowe LLP
Consumer Packaged Goods
DAC & Newell Brand: Shifting the Mix to Improve Media Effectiveness and Audience Engagement by DAC for Newell Brands - Home Segment
We Are All Cheese Heads by Carmichael Lynch for Frigo Cheese Heads
Kimberly-Clark’s Huggies® Brand, VMLY&R Commerce & Blis - Huggies Plus at Costco & “Nominate a Healthcare Hero” campaign by Blis, Kimberly Clark for Kimberly-Clark’s Huggies® Brand
Entertainment: Games/Music/TV/Other
Even in the Madness of March by Critical Mass & BBDO LA for AT&T
House of the Dragon US Launch by Hearts & Science for HBO Max
Making Every Day a Dark Wednesday for Netflix by Mediahub for Netflix
Pharma/Health/Wellness: Campaign
Enfamil 2022 – From EDH Content Partnership to creating Trust in a crisis by Hearts & Science for Reckitt - Enfamil
No Time to Wait by Bristol-Myers Squibb-Pfizer Alliance, Carat & iProspect, Heartbeat, Publicis North America, Real Chemistry for Bristol-Myers Squibb-Pfizer Alliance
#It’sYourCall by Apollo Partners for National Abortion Federation
QSR/Fast Casual/Delivery
Roku, DoorDash and Wendy’s Commerce+ and Shoppable TV Ads Campaign by Roku for DoorDash (partner), Wendy’s (client/advertiser)
Limeades for Learning by SONIC Drive-In for SONIC Drive-In
DAC & Cici's Pizza - Gaining Visibility, Brand Loyalty, and Revenue Through Local SEO by DAC for Cici's Pizza
Retail/E-Commerce
Four-Star Food & Tech...at a Gas Station? Kum & Go 2022 by Exverus Media for Kum & Go
T-Mobile Samsung Galaxy Z Flip4 & Z Fold4 Launch by Zeta Global for T-Mobile
Mastercard & Amazon Live ‘She Runs This’ Campaign by Carat for Mastercard
Technology: Hardware or Web Services
AT&T Business x The Washington Post 5G Collaboration by Hearts & Science for AT&T Business
Launch of the OnePlus 11(5G) by OnePlus and mSix&Partners for OnePlus
Fitbit Premium Welcome Series by Havas CX for Fitbit
Travel/Tourism Campaigns
HVCB Dynamic Island Pre-Trip Email Trigger by Zeta Global for Hawaii Visitors & Convention Bureau
citizenM 2022 Brand Awareness Campaign by VMLY&R for citizenM Hotels
TourRadar x Contiki: Black Friday Sale Campaign by TourRadar for Contiki / TourRadar