2019 Finalists

Online Advertising Creativity

Advanced TV
Explorers Wanted by Roku for MillerCoors
SONIC Half Price After 8 by true[X] and Fox Networks Group for SONIC Drive-In
For Real by Mediahub for Chipotle
Advertising/Promotion Website or Microsite
Boa Fit by Jellyfish for Boa Technology
Hoosier Lottery Microsite by Laughlin Constable for Hoosier Lottery
AdventureRx by UPROXX for Toyota
Artificial Intelligence
Missing Link Adventures by Isobar US for Annapurna Pics/United Artists Releasing
Welcome to the Alexa-Enabled Space Station by true[X] for Amazon
Krispie Kitchen by Starcom for Kellogg's / Rice Krispies Treats
Content Marketing: Campaign
Please Leave by WeTransfer for WeTransfer
Forged by the Sea by Wavemaker for United States Navy
Camp Better Money Habits by GroupeConnect & Starcom for Bank of America
Content Marketing: Single Execution
Ma - "Come On Down To Ma's" by Viacom Velocity for Universal
Marriott Traveler by Yes Marketing for Marriott
UBS: Are You Investing in What Matters to You? by T Brand Studio, The New York Times for UBS
Contest/Promotion/Sweepstakes
Put That S#!t on Twitter by UM New York for McCormick / Frank's Red Hot Sauce
The Umbrella Wedding by Mediahub for Netflix: The Umbrella Academy
Go Get Gifted by Mediahub for JetBlue
Email: Campaign
Google Assistant CRM Program by Epsilon for Google
Sprint stands apart with iconic Galaxy S10 launch by Zeta Global for Sprint
Xfinity’s Watchathon by Comcast for Comcast
Email: Single Execution
Sprint LG40 LiveImage Test Email by Zeta Global for Sprint
Leader’s Club Account Statement by The Leading Hotels of the World for The Leading Hotels of the World
Ritz-Carlton - Beach Escape by Yes Marketing for Ritz-Carlton
Gaming
Samsung x Fortnite: The Galaxy Skin by Starcom for Samsung
Running With Cizzorz by Mediahub for New Balance
Amateur Surgeon by WarnerMedia for FDA, The Real Cost
Humor
Put That S#!t on Twitter by UM New York for McCormick / Frank's Red Hot Sauce
Making Medieval Media for Disenchantment by Mediahub for Netflix: Disenchantment
The Conan & Friends Comedy Tour by WarnerMedia for Boston Beer
Influencer Campaign
2019 Road to Coachella by Mirrored Media for BMW
Party with MA Influencer Campaign by Open Influence for Universal Pictures
Not Just One Creator by Starcom for VF Corporation / Vans
Interactive Creative: Campaign
Dove Men+Care #TakeTheTime by Mindshare for Unilever
Party with MA Influencer Campaign by Open Influence for Universal Pictures
GEICO- "More" by Foundry 360 for GEICO
Interactive Creative; Single Execution
Welcome to the Alexa-Enabled Space Station by true[X] for Amazon
3D Showroom by Isobar US for Chevy/GM
Olive Garden - Italian Classics Teaser by Yes Marketing for Olive Garden
Media Elements/Audio
AdsWizz Digital Audio Advertising Platform - AI Driven Audio Ad Personalization by AdsWizz/Spark Foundry/AI Music for Cox Communications
Amping Up the Competition by Mediahub for Rémy Martin
Mobile: Campaign
Electrolux | Frigidaire Mobile Campaign by Blis for Electrolux
Mall of America "Holiday" by Ciceron for Mall of America
Subway MyWay Rewards by Carat / Contobox for Subway
Mobile: Integration Cross Platform
Love Death + Robots by Movement Strategy for Netflix
Prince "Originals" by Ciceron for Rhino Entertainment
MINI On-Demand: Tweet to Test Drive by UM New York for MINI USA
Mobile: Single Execution, App
Saint Kate - Art Tour Mobile App by Marcus Hotels & Resorts for Saint Kate - The Arts Hotel
Amplifon Hearing App by Publicis Sapient for Amplifon
DAC & Saucony Canada: Innovative Audience-Building Through a Mobile App Campaign by DAC Group for Saucony Canada
Mobile: Single Execution, Non-App
CPIV so Hot by The Richards Group for Firehouse Subs
Hulu: The Act —Seeing is Deceiving by PadSquad + Hulu for Hulu
Subway MyWay Rewards by Carat / Contobox for Subway
Native Advertising: Campaign
Content Resurges Interest to Puerto Rico as a Desired Vacation Destination, Moving to #1 in Destination Category by Nativo and The Grain Group for Puerto Rico Tourism Company
Making Medieval Media for Disenchantment by Mediahub for Netflix: Disenchantment
Beauty Responsibly, Together by The Foundry @ Meredith for Garnier
Podcasts/Digital Audio
Dirty John by Essence for Bravo
Flow Thinking by Mediahub for Dropbox
Podcast Perspectives by Foundry 360 for Merrill Lynch
Programmatic Creative
Dick's Sporting Goods 3D bat Rack by Jellyfish for Dick's Sporting Goods
AdsWizz Digital Audio Advertising Platform - AI Driven Audio Ad Personalization by AdsWizz/Spark Foundry/AI Music for Cox Communications
Acura RDX Launch by Brand Networks / MullenLowe / RPA for Acura
Rich Display Media: Single Execution or Campaign
Acura RDX Launch by Brand Networks / MullenLowe / RPA for Acura
Craftsman Dream Garage by ROC Media / Contobox for Craftsman
Making it Rain for the Umbrella Academy by Mediahub for The Umbrella Academy
Search Marketing: SEM Campaign
KnowBe4 Sees 493% Lift in CTR with Intent-Driven Quality Score Optimization Strategy by Chacka Marketing for KnowBe4
DAC & Bridgestone: Driving 27% Growth in Revenue Through Paid Search Strategies by DAC Group for Bridgestone
NetElixir Delivers Sizzling Results with Creative Paid Search Management by NetElixir for The Kansas City Steak Company
Search Marketing: SEO Campaign
Cracking Competitor Gaps by Horizon Media for Safelite
The Recipe to a Successful Cross-Channel SEO Strategy by Reprise Digital for McCormick & Company
How Acronym Pioneered Structured Data in B2B—and Increased Clicks 150% by Acronym for SAP
Social: Campaign Across Platforms
Just OK is Not OK by Critical Mass for AT&T
Garden of Life: Your Foods Roots by Carmichael Lynch for Garden of Life
Miracle Workers | Welcome to Heaven Inc. by TBS for TBS: Miracle Workers
Social: Facebook Campaign
Thrillist x MGM Resorts' “Roll The Dice” on Facebook by Thrillist for MGM Resorts in Las Vegas
Life is Complicated by Antares Pharma & Heartbeat for Antares Xyosted
Museum of Impractical Jokers Social Campaign by truTV for truTV
Social: Twitter Campaign
Project Dead Zone by Performics for Comcast Xfinity xFi Pods
Eddie’s Clubhouse: Bringing Venom to Twitter Moments by Fullscreen for Sony Pictures Entertainment
Put That S#!t on Twitter by UM New York for McCormick / Frank's Red Hot Sauce
Social: Use of Single Platform, Other
Mattel Action - “Jurassic World Music Videos” by Fullscreen for Mattel
Not Just One Creator by Starcom for VF Corporation / Vans
The Last O.G. | Bigger Picture by TBS for TBS: The Last O.G.
User-Generated
Don't Thank Us by Goodby Silverstein & Partners for Cheetos
Conoco: And So I Drove: A Crowdsourced Conoco Story by Carmichael Lynch for Conoco
Running With Cizzorz by Mediahub for New Balance
UX/UI
TripSavvy by Dotdash for TripSavvy
Welcome to the Alexa-Enabled Space Station by true[X] for Amazon
AudioGO Self-Serve Audio Ad Buying Platform Making Audio Ad Buying Accessible to Everyone by AudioGO for AdsWizz
Video: Campaign
Mimecast Awareness Training by Mimecast for Mimecast
Just OK is Not OK by Critical Mass for AT&T
The Away Game by UM Canada for Tim Hortons
Video: Facebook
Vive la Tradicion (Live the Tradition) by DirecToHispanic, LLC for Juanita's Foods
Tech Drive VR by Critical Mass for Nissan North America
Derek Commercial by Marcus Thomas, LLC for Dexcom, Inc
Video: Single Execution, Other
Ask Deadpool by Assembly Media for 20th Century Fox/Deadpool
International Women's Day - Made By Her by WarnerMedia for Orangetheory Fitness
Fighting Through Darkness by Mediahub for Netflix: Marvel's Daredevil
Viral Campaign
"The Sopranos" by Engine Creative & Content for HBO
Cheetos Diss Track by Goodby Silverstein & Partners for Cheetos
Running With Cizzorz by Mediahub for New Balance
Virtual Reality/Augmented Reality
Tech Drive VR by Critical Mass for Nissan North America
Lessons in HerStory by Goodby Silverstein & Partners for Daughters of the Evolution
Light As A Feather XR Fan Experience by Awesomeness and Viacom XR for Awesomeness and ViacomXR

Online Marketing

Activism/Public Service
Hellmann's by Mindshare for Unilever
Save Jane by The Richards Group for Dallas Children's Advocacy Center
Love Has No Labels “Why Does it Take a Disaster to Bring us Together” by Courageous Studios for Ad Council
Apparel/Fashion
SKY'S THE LIMIT by PMG for Old Navy
Bluecore transforms how Perry Ellis communicates with its customers by Bluecore for Perry Ellis International
Show Her What's Possible by Collectively for Athleta
Automotive: Campaign
MINI On-Demand: Tweet to Test Drive by UM New York for MINI USA
Subaru Reddit “Forester-ful of Puppy Love” by Carmichael Lynch for Subaru of America, Inc.
The Perfect 10 is now The 8 by Media Experts for BMW Canada
Beauty/Cosmetics: Campaign
NYX So LA Summerhouse by Wavemaker for NYX/L'Oreal
Beauty Responsibly, Together by The Foundry @ Meredith for Garnier
eos flavor lab by Collectively for eos
Beverage (alcoholic)
Party Pitch by Fullscreen for Diageo/Smirnoff
Warriors of the West by UPROXX for MillerCoors / Coors Banquet
60 Second Docs Proud Dads by indigenous for Mike’s Hard Lemonade
Beverage (non-alcoholic)
Dr Pepper Brand Advocacy - McKay Wedding by The Richards Group for Keurig Dr Pepper
Snapple + Old Town Road Activation by The Richards Group for Keurig Dr Pepper/Snapple
Business-to-Business Campaigns
The Science Behind Science Fiction by DWA, a Merkle Company for TE Connectivity
Reranking the Rich by Mediahub for Nuveen
GE Power Series by Courageous Studios for GE
Consumer Packaged Goods
Put That S#!t on Twitter by UM New York for McCormick / Frank's Red Hot Sauce
#TheBigThing by Tombras for MoonPie
Now It's Hot by Goodby Silverstein & Partners and OMD for Doritos
Entertainment: Games/Music/TV/Other
I Am the Night: Investigating Influence by Fullscreen for TNT
Prince "Originals" by Ciceron for Rhino Entertainment
Getting Real with Media for Dead to Me by Mediahub for Netflix: Dead to Me
Entertainment: Movies
Ask Deadpool by Assembly Media for 20th Century Fox/Deadpool
Eddie’s Clubhouse: Bringing Venom to Twitter Moments by Fullscreen for Sony Pictures Entertainment
The Black Klansman 60 Second Docs by indigenous for Focus Features
Financial Services
UBS: Are You Investing in What Matters to You? by T Brand Studio, The New York Times for UBS
Camp Better Money Habits by GroupeConnect & Starcom for Bank of America
Reranking the Rich by Mediahub for Nuveen
Pharma/Health/Wellness: Campaign
Medicare Go-To-Market Integrated Media Campaign by Nina Hale for Blue Cross and Blue Shield of Minnesota
The 25th Hour by Tombras for Orangetheory Fitness
Jack's Eggplant by WarnerMedia for Truth
Restaurants
Super Jack'd Monday by iProspect for Jack in the Box
The Away Game by UM Canada for Tim Hortons
Blazing into Late-Night by Media Experts for Pizza Pizza LTD.
Retail
Bang & Olufsen Brand Experience by Publicis Sapient for Bang & Olufsen
Mall of America "Holiday" by Ciceron for Mall of America
David Yurman Holiday 2018 by m/SIX for David Yurman
Technology : Gadgets & Devices
Sprint LG40 LiveImage Test Email by Zeta Global for Sprint
C by GE: A Lightbulb Moment by true[X] for GE
Samsung x Fortnite: The Galaxy Skin by Starcom for Samsung
Technology/Web Services
Project Dead Zone by Goodby Silverstein & Partners for Xfinity
American Intercontinental University by Yes Marketing for Career Education Corporation
#InItTogether by Collectively for LinkedIn
Travel/Tourism Campaigns
Content Resurges Interest to Puerto Rico as a Desired Vacation Destination, Moving to #1 in Destination Category by Nativo and The Grain Group for Puerto Rico Tourism Company
How Acronym and Four Seasons Enticed Luxury Travelers to Florence—and Boosted Year- Over-Year Digital Performance By 56% by Acronym for Four Seasons Hotels
America's First Concierge & Canine Ambassadors by Courageous Studios for Fairmont Hotels
Website: Business-to-Business
CURT Manufacturing Website by Perficient Digital for CURT Manufacturing
INFOLOCK - THE OPERAT1ON by Admirable Devil for Infolock
U.S. Chamber of Commerce Launches Digital Publication, CO— by U.S. Chamber of Commerce for U.S. Chamber of Commerce
Website: Causes/Charity/Non-Profit Organization
Nature.org by Publicis Sapient for The Nature Conservancy
Truth Initiative Website Redesign by Genuine for Truth Initiative
Be The Match "Our Race Against Time" by Ciceron for Be The Match
Website: Pharma/Health/Wellness
Amazing Grass Website by Voco Creative for Amazing Grass
DAC & Fit4Less: Gains Across the Board in a Supremely Challenging Market by DAC Group for Fit4Less
Website; Retail/Restaurants
Zwilling Digital Transformation by Isobar US for Zwilling
SafeHouse Chicago - Website Redesign by Marcus Hotels & Resorts for SafeHouse Chicago
Saint Kate - Website by Marcus Hotels & Resorts for Saint Kate - The Arts Hotel