2011 Best in Show

Online Advertising Creativity
Sweet Talk 2.0 by Evolution Bureau for Juicy Fruit
Integrated Online Campaign
Nissan GT Academy by OMD for Nissan
Web Site Excellence
SPENT by McKinney for Urban Ministries of Durham

2011 Member's Choice

Online Advertising Creativity
True Blood Season 4 by PHD | Affiliated Agency: Avatar Labs  for  HBO
Integrated Online Campaign
I Pick My Nose by Digitas Health  for  MedImmune/FluMist
Web Site Excellence
MakeUp.com by Moxie  for  L'Oreal

2011 Winners

Online Advertising Creativity

Advertising/Promotion Website or Microsite
Ban the Bland  by Organic, Inc.  for  Kimberly-Clark/ U by Kotex*
Banner: Standard/Flash/Rich Media
Watch This Space  by Google  for  Google
Content Marketing: Single Execution
M&M's Pretzel: Behind the Shell  by Digitas/BBDO/Starcom  for  Mars, Inc. / M&M's
Mini Blizzard Treatment  by space150  for  Dairy Queen
Email: CRM
HP Customer Revival Campaign  by Infogroup  for  HP Home and Home Office Store
Email: Marketing Campaign
Plan a Night Out  by Acxiom Integrated Agency  for  Bing
Gaming: Advergaming
California - The Game  by SapientNitro  for  California Travel & Tourism Commission
Gaming: In-Game Advertising
Verizon Wireless' Sponsorship of Alan Wake  by Moxie  for  Verizon Wireless
Home Page Takeover
Predators - Home Entertainment Release  by Think Jam  for  20th Century Fox - Home Entertainment
Mobile: App
Sweet Talk 2.0  by Evolution Bureau  for  Juicy Fruit
Mobile Marketing: Single Execution
G Series: Sports Illustrated iPad App  by VML  for  Gatorade
Mobile Marketing: in-App Advertising
Cosmopolitan Boulevard  by Deep Focus  for  Cosmopolitan
Mobile Marketing: SMS Campaign
Kargo / Bonnaroo SMS Campaign  by Kargo  for  Rolling Stone / Garnier Fructis
Rich Media: Campaign
PIRATES OF THE CARIBBEAN: ON STRANGER TIDES : Online Banner Campaign  by AvatarLabs  for  Walt Disney Studios
Rich Display Media: Single Execution
White Collar HTML 5 Ad  by Glow Interactive  for  USA Network
Search Marketing: SEM Campaign
Super Bowl Search Campaign  by MediaCom  for  Volkswagen
Search Marketing: SEO Campaign
Nikon Digital Cameras  by Covario  for  Nikon
Social: App as Advertising
Dolby Update Theater  by Isobar  for  Dolby Laboratories
Social: Campaign Across Platforms
FritoLay All-Natural Campaign  by OMD  for  FritoLay, Lay's, SunChips and Tostitos
Social: Creative Use of Facebook Self-Serve Ads
Red Square Agency Facebook Ads  by Red Square Agency  for  Red Square Agency
Social: Use of Single Platform, Other
The Coca-Cola Facebook Community  by 360i  for  Coca-Cola
Social: Twitter Campaign
Twitter Firsts  by Mullen  for  JetBlue
Amazing Starts with the Heart  by OMD  for  Quaker Oatmeal
Video: Brand Integration/Product Placement
Internet Explorer 9 Launch: Mike Tompkins Video  by Bradley and Montgomery (BaM)  for  Microsoft
Video: Branded Entertainment
Dirty Shorts  by Starcom USA/Energy BBDO/Dig Communications  for  Wrigley, Orbit
Video: Campaign
Fox Home Entertainment, Fight Club Spoof  by Break Media  for  Fox Home Entertainment
Video: Video Appearing in a Banner, Expandable Banner or Interstitial
Transformers VIB Takeover Plus  by Tremor Video  for  Paramount
Viral Campaign
The Franchise Fan Cave Catch  by OMD  for  Showtime

Integrated Online Campaign Back to top

Levi's Curve ID Campaign  by Katalyst  for  Levi's
Nissan GT Academy  by OMD  for  Nissan
I Do My Do  by Martha Stewart Living Omnimedia  for  Pantene
Beverage (alcoholic)
Magners Comedy Festival 2011  by Antler Agency  for  Magners Irish Cider
Beverage (non-alcoholic)
Dr Pepper CHEGG  by Initiative  for  Dr Pepper/Snapple Group
Business-to-Business Campaigns
Watch This Space  by Google  for  Google
Consumer Packaged Goods
Ban the Bland  by Organic, Inc.  for  Kimberly-Clark/ U by Kotex*
National Geographic’s “The Last Lions” Campaign  by Velti  for  National Geographic
Entertainment: Movies
The Long Khan  by Deep Focus  for  EPIX
Entertainment: Music
KISS: 22 Cities, 22 Unsigned Bands!  by Eventful, Inc.  for  KISS
Entertainment: News/Sports/Information
MLB Fan Cave  by Hill Holliday  for  Major League Baseball
Experience The Killing  by TargetCast  for  AMC
Financial Services/Banking/Investments
Globalize Your Thinking  by EURO RSCG Worldwide  for  OppenheimerFunds
Pleasure Personified  by Ryan Partnership, Mindshare Entertainment  for  Unilever, Magnum Ice Cream
Healthcare & Fitness
Wellness Week  by SpaFinder  for  SpaFinder
Medical & Pharmaceutical
I Pick My Nose  by Digitas Health  for  MedImmune/FluMist
Restaurants/Fast Food
Mini Blizzard Treatment  by space150  for  Dairy Queen
ONE BRAND ANTHEM  by Carat USA  for  adidas
Technology Services Websites
Make Home Projects Great  by Martha Stewart Living Omnimedia  for  Microsoft Office 2010
How to Vegas  by R&R Partners  for  Las Vegas Convention & Visitors Authority / LVCVA / How to Vegas

Web Site Excellence Back to top

Apparel & Fashion
“Fruit Guy Fans”  by Click Here, Inc.  for  Fruit of the Loom
SLS AMG Roadster Webspecial  by blacQube  for  Mercedes-AMG
BOSS Bottled. Night  by Blast Radius  for  Procter & Gamble - Hugo Boss
MintLife  by Mint.com  for  Mint.com
Business-to-Business Campaigns
Achieve What's Ahead  by Firstborn  for  The Hartford for Rodgers Townsend
Causes/Charity/Non-Profit Organization Website
SPENT  by McKinney  for  Urban Ministries of Durham
Entertainment: Games/Music/Movies
SPENT  by McKinney  for  Urban Ministries of Durham
Entertainment: Movies/TV (Non-News)
HBO "Game of Thrones" Viewer's Guide  by Behavior  for  HBO
Entertainment: Music
Jay-Z Hits Collection  by AgencyNet and Island Def Jam  for  Jay-Z
Entertainment: News/Information
Expedition Titanic  by Firstborn  for  RMS Titanic, INC.
Family/Parenting/Womens Interest
SheKnows  by SheKnows  for  SheKnows
Financial Services/Banking/Investments
Live Solid Network  by Solutions  for  Sun Trust
Lonely Lobster  by VML  for  Quiznos
Healthcare & Fitness
House/Home Campaign
Bliss Website Redesign  by Definition 6  for  Beaulieu of America
Medical & Pharmaceutical
I Pick My Nose  by Digitas Health  for  MedImmune/FluMist
Cesar® Canine Cuisine Digital Relaunch  by Catapult Action Biased Marketing  for  Mars Petcare US
Social Networking
BabyCenter Community  by BabyCenter  for  BabyCenter
MLB.com  by MLB Advanced Media, L.P.  for  MLB.com
Technology/Web Services
blenderbox.com  by Blenderbox  for  Blenderbox
“Welcome to the World’s Largest Christmas Lost and Found”  by Click Here, Inc.  for  The Biltmore Company
Smosh.com  by Alloy Digital  for  Smosh.com