Goodby Silverstein & Partners created a campaign based on AI that let consumers put themselves in the ad with the #CoolRanchDance challenge. In partnership with Sway, it let fans dance exactly like Super Bowl ad stars Sam Elliott and Lil Nas X. Users filmed themselves moving for 30 seconds and deep-learning software analyzed and created a skeleton of their body movements and mapped it onto Cool Ranch choreography. Sway was downloaded more than 100,000 times in less than one day. #CoolRanchDance trended on TikTok, picking up 5.6 billion views.

Credits: Doritos - CMO: Rachel Ferdinando SVP: Marissa Solis Senior Director: Leslie Vesper Marketing Director: Gisela Saenz Marketing Manager: Kelly Burke Goodby Silverstein & Partners - Partner: Jeff Goodby Partner: Rich Silverstein Chief Creative Officer / Partner: Margaret Johnson Creative Director: Laura Petruccelli Creative Director: Rohan Cooke Associate Creative Director: Caroline Cappelli Associate Creative Director: Ryan Tovani Art Director: Jason Gan Copywriter: Clark Chamberlin Art Director: Mike Rodriguez Copywriter: Sam Dworkin Director of Production: Leila Gage Sr Producer: Sara Ward Producer: Alexis Bley Managing Partner: Brian McPherson Group Account Director: Meredith Williams & Jenna Duboe Account Director: Chris Nilsen Account Manager: Casey O’Brien Assistant Account Manager: Jordan Lofy Communication Strategy Director: Caitlin Neelon Communication Strategist: Drew Forrest Group Brand Strategy Director: Ralph Paone Brand Strategist: Ida Persson Senior Business Affairs Manager: Judy Ybarra Business Affairs Manager: Annie Holmgren Trafficking Manager: Rowena Cuejilo Director of Production: Margaret Brett-Kearns Senior Interactive Producer: Severin Sauliere Executive Social Producer: Danielle Riccardi Senior Social Producer: Alisa Latvala Social Producer: Jackie Kelly Content Creative: Mark Sandoff Content Creative: Emilio Diaz Photographer: Quinn Gravier Assistant Photographer: Hanna Hegnell Senior Print Producer: Noah Dasho Director of Creative Technology: Troy Lumpkin Executive Producer: Tena Goy Creative Technologist: Shan Jin Company name: Park Pictures Director: Lance Acord Director of Photography: Lance Acord EP/Producer: Caroline Kousidonis Company name: Work Editorial Editor: Jono Griffith Assistant Editor: Theo Mercado Producer: Chelsea Bassler Executive Producer: Marlo Baird Company name: A52 Colorist: Gregory Reese Colorist Assistants: Corey Martinez, Aaron Flickinger, Dylan Bursick Color Producer: Jenny Bright Executive Producer, Color: Thatcher Peterson Company name: A52 VFX Supervisor: Patrick Murphy CG Supervisor: Andy Wilkoff CG Lead: Andy Wikoff Flame Artists: Matt Sousa, James Buongiorno, Michael Vaglienty, Andres Barrios, Kevin Stokes, John Valle 3D Artists: Dustin Mellum, Jade Smrz, Quinton Woodson, Jose Limon, Josh Dyer, Josh Dyer, Joe Chiechi, Michael Cardena, Joe Paniagua, Michael Bettinardi, Joel Bettinardi Producer: Serena Noorani Executive Producers: Patrick Nugent & Kim Christensen Managing Director Jennifer Sofio Hall Sound Design and Music Music: “Old Town Road” Lil Nas X Feat. Billy Ray Cyrus “Il Buono, Il Brutto, Il Cattivo” Ennio Morricone Sound Designer: Michael Anastasi & Kai Paquin Company name: Lime Studios Mixer: Joel Waters Assistant Mixer: Collin Thomas Executive Producer: Susie Boyajan Company: HUMEN Tinghui Zhou Ricky Wong Tim Omernick Melody Cao Cortis Clark Piotr Tatarcyzk Alexander Weiss Jesse Myers

LG Electronics tasked iCrossing with improving the company’s organic search performance-- rankings, traffic, and visits during the site relaunch--for the U.S. market, as the company faced declining organic brand search demand. The SEO-first focus avoided a loss in organic visits by maintaining valuable URLs on the new website, improved metadata, product schema markup, and canonicals. Optimizing new and existing landing pages offset the losses in branded search demand and drove a 236% increase in organic traffic for the TV segment, and a 58% increase in organic traffic for home entertainment.

Credits: iCrossing Team: Claudia de Coux Joanne Brickles Ben Fine

What would you do with lots of lottery money? Maybe proposed to your boyfriend over and over again in elaborate settings -- like after shooting him in the privates during paint ball. Washington State Lottery ‘s media plan also used connected TV, leveraging smart TV advanced data, to find new audiences. One key smart TV program included: ESPN’s high rated “The Last Dance.” The campaign wound up reaching, over nearly six months, half of target Washingtonians two to three times, with eight different creatives. I do.

Credits: Washington’s Lottery: Randy Warick – Assistant Director of Marketing Kathi Patnode – Marketing Operations Manager Wunderman Thompson: Meg Brady – Connections Supervisor Natalie Dolphin – Assistant Connections Planner Elizabeth Cusano – Connections Planner Tremor Video: Laura Grifka – Sr. Account Executive Ryan Sibbio – Client Success Manager Kent Nguyen – Director of Sales Sarineh Croft – VP of Sales

Riding in a perpetually moving train isn't for everyone. But if you had to ride, have some futurist, all-encompassing virtual worlds to explore. For TNT’s new fantasy drama, “Snowpiercer,” a big website was needed so viewers could explore everything from an aquarium to an art gallery. Fans designed their of own car -- one of the 1,001 train cars. Website users average of five minutes on the site, and looked at almost two million full-page views. Take in a big view.

Credits: TNT Melissa Chambless, EVP, Marketing TNT, TBS, TRU, TNTO Telmo Tabuas, SVP, Brand Marketing, TNT Gary Frenkel, SVP, Digital Products and Operations, Digital media and Products, TNT Dan Cho, VP, Digital Audience Dev and Monetization Marketing, TNT Heather Crawford, Sr. Director, Marketing, TNT Jake Sussman, Sr. Director, Product Management, digital media and products, TNT Daniel Park, Sr. Director, Digital Ops & CRM Digital Media and Products, TNT LaTeecha Davis, Director, Social Media Marketing, TNT Carmen Davenporte-McNeal, Sr. Marketing Manager TNT, TNT Megan Cox, Project Manager Digital Media and Product Operations, TNT Sean Burns, Marketing Manager - Marketing, TNT Sally White, Social Media Manager - Marketing, TNT Marianne McGoldrick, Social Media Manager - Marketing, TNT Trey Pence, Marketing Coordinator - Marketing, TNT Katy Norris, Sr. Product Manager Data, TNT Zach Winslett, Product Manager CMS, TNT Deanna Engel, Sr. Manager - Digital Operations, TNT Tess Tallman, Manager, Digital Production, TNT Robbie Armstrong, Sr Interactive Designer, TNT Sterling Wilson, Interactive Designer, TNT Jennifer Hillman, Sr. Technical Manager, TNT Roy Wilson, Applications Architect, TNT Digital Kitchen Cynthia Biamon, Managing Director, Digital Kitchen Michael Cates, Senior Producer, Digital Kitchen Sid Lee Cam Levin, Chief Creative Officer, Sid Lee Abigail Scott, Producer, Sid Lee Mason Nicoll, Creative Director, Sid Lee Julian Gallardo, Designer, Sid Lee Chelsea Du, Designer, Jeffrey Dinsmore, Sr. Copywriter, Sid Lee, Sid Lee Dana Angelo, Copywriter, Sid Lee Joystick Sara Francis - CEO, Joystick Dave Rosowsky, COO, Joystick Kim Havens - VP, Content Production, Joystick McKenna Kaiser, Producer, Joystick Rubi Cabral, Technical Lead, Joystick David Ang, Developer, Joystick Daniel Miolan, Frontend Developer, Joystick Arnold Gamboa, Backend Developer, Joystick Frankmer Ramirez, QA, Joystick Gilbert Martinez, QA, Joystick Sherilyn Ee, Interactive Designer, Joystick Kirk Kempker, Creative Director, Joystick

Goodby Silverstein & Partners created a campaign based on AI that let consumers put themselves in the ad with the #CoolRanchDance challenge. In partnership with Sway, it let fans dance exactly like Super Bowl ad stars Sam Elliott and Lil Nas X. Users filmed themselves moving for 30 seconds and deep-learning software analyzed and created a skeleton of their body movements and mapped it onto Cool Ranch choreography. Sway was downloaded more than 100,000 times in less than one day. #CoolRanchDance trended on TikTok, picking up 5.6 billion views.

Credits: Doritos - CMO: Rachel Ferdinando SVP: Marissa Solis Senior Director: Leslie Vesper Marketing Director: Gisela Saenz Marketing Manager: Kelly Burke Goodby Silverstein & Partners - Partner: Jeff Goodby Partner: Rich Silverstein Chief Creative Officer / Partner: Margaret Johnson Creative Director: Laura Petruccelli Creative Director: Rohan Cooke Associate Creative Director: Caroline Cappelli Associate Creative Director: Ryan Tovani Art Director: Jason Gan Copywriter: Clark Chamberlin Art Director: Mike Rodriguez Copywriter: Sam Dworkin Director of Production: Leila Gage Sr Producer: Sara Ward Producer: Alexis Bley Managing Partner: Brian McPherson Group Account Director: Meredith Williams & Jenna Duboe Account Director: Chris Nilsen Account Manager: Casey O’Brien Assistant Account Manager: Jordan Lofy Communication Strategy Director: Caitlin Neelon Communication Strategist: Drew Forrest Group Brand Strategy Director: Ralph Paone Brand Strategist: Ida Persson Senior Business Affairs Manager: Judy Ybarra Business Affairs Manager: Annie Holmgren Trafficking Manager: Rowena Cuejilo Director of Production: Margaret Brett-Kearns Senior Interactive Producer: Severin Sauliere Executive Social Producer: Danielle Riccardi Senior Social Producer: Alisa Latvala Social Producer: Jackie Kelly Content Creative: Mark Sandoff Content Creative: Emilio Diaz Photographer: Quinn Gravier Assistant Photographer: Hanna Hegnell Senior Print Producer: Noah Dasho Director of Creative Technology: Troy Lumpkin Executive Producer: Tena Goy Creative Technologist: Shan Jin Company name: Park Pictures Director: Lance Acord Director of Photography: Lance Acord EP/Producer: Caroline Kousidonis Company name: Work Editorial Editor: Jono Griffith Assistant Editor: Theo Mercado Producer: Chelsea Bassler Executive Producer: Marlo Baird Company name: A52 Colorist: Gregory Reese Colorist Assistants: Corey Martinez, Aaron Flickinger, Dylan Bursick Color Producer: Jenny Bright Executive Producer, Color: Thatcher Peterson Company name: A52 VFX Supervisor: Patrick Murphy CG Supervisor: Andy Wilkoff CG Lead: Andy Wikoff Flame Artists: Matt Sousa, James Buongiorno, Michael Vaglienty, Andres Barrios, Kevin Stokes, John Valle 3D Artists: Dustin Mellum, Jade Smrz, Quinton Woodson, Jose Limon, Josh Dyer, Josh Dyer, Joe Chiechi, Michael Cardena, Joe Paniagua, Michael Bettinardi, Joel Bettinardi Producer: Serena Noorani Executive Producers: Patrick Nugent & Kim Christensen Managing Director Jennifer Sofio Hall Sound Design and Music Music: “Old Town Road” Lil Nas X Feat. Billy Ray Cyrus “Il Buono, Il Brutto, Il Cattivo” Ennio Morricone Sound Designer: Michael Anastasi & Kai Paquin Company name: Lime Studios Mixer: Joel Waters Assistant Mixer: Collin Thomas Executive Producer: Susie Boyajan Company: HUMEN Tinghui Zhou Ricky Wong Tim Omernick Melody Cao Cortis Clark Piotr Tatarcyzk Alexander Weiss Jesse Myers

Snack maker Reese realized one’s senses are key to what its fans love about the candy bar. So how about a whole 80-plus minute movie, focusing on something called “Autonomous Sensory Meridian Response (ASMR)?” In depth stuff like “opening the pack” and “when the third cup is devoured” is profiled. YouTube, Spotify and around Hulu’s third season premiere of “The Handmaid’s Tale” TV series got some creative. Sixty-two million earned impressions were just one of many good pieces of data to chew on.

Credits: Jackson Hitchon, Senior Director of Marketing, The Hershey Company; Mathieu Gamache, Senior Marketing Manager, The Hershey Company; Kaetlyn Graham, Marketing Manager, The Hershey Company; Andie Doan, Assistant Marketing Manager, The Hershey Company; Sarah Benzinger, Senior Connection Planner, UM Canada; Andrea Neale, Manager, Connection Planning, UM Canada; Joanna Janisse, Senior Director, Connection Planning, UM Canada; Boris Pancevic, Manager, Investments, UM Canada; Joaquin Naval, Senior Buyer, Investments, UM Canada; Pete Breton, Executive Creative Director / Partner, Anomaly; Dave Douglass, Executive Creative Director / Partner, Anomaly; Franke Rodriguez, CEO / Partner, Anomaly; Jamie Marcovitch, Creative Director, Anomaly; Marko Pandza, Associate Creative Director/Writer, Anomaly; Jason Kerr, Associate Creative Director/Art Director, Anomaly; Candace Borland, President, Managing Partner, Anomaly; Bryden McDonald, Head of Client Services, Anomaly; Erin Wilbur, Account Director, Anomaly; Alexandra McCalden, Account Executive, Anomaly; Lauren Zaitz, Account Coordinator, Anomaly; Mahmoud El Kattan, Group Planning Director, Anomaly;Colin Kikcio, Planner, Anomaly; Janice Bisson, Head of Production, Anomaly; Athena Kouverianos, Agency Producer, Anomaly; Stefanie Jesney, Social Media Strategist, Anomaly; Tejaswita Desai, Production Business Affairs Manager, Anomaly; Kelsey Paquette, Production Coordinator, Anomaly; Melissa Zeta, Designer, Anomaly

Disabled dogs are the hardest to get adopted. But Subaru’s#MakeADogs Day project took branded content to a new level — getting a top photographer to showcase the dog’s abilities, not disabilities. Nat Geo’s Instagram feed replaced lions and tigers with moving portraits of six “underdogs.” The photog even added his own telling captions. And the effort clicked — over 4.2M engagements and 122M impressions. Cooper, its three-legged underdog, racked up 11K comments, grabbing the most likes of any branded Nat Geo post in 2019.

Credits: .

To engage fans and bring them into Lionsgate's murder mystery, “Knives Out," AvatarLabs created an interactive gamified hub and a graphics for a custom trailer, giving mystery lovers the opportunity to find clues, solve puzzles and win a grand prize, adding new mysteries every week. Fans became sleuths, searching for clues throughout the campaign featuring a trailer, posters and film clips. The campaign exceeded expectations, with 164,000 unique participants who brought in over 200,000 sweepstakes entries, and nearly 700,000 page views on the hub site.

Credits: Esther Lee, Associate Creative Director, AvatarLabs Nicole Karon, VP Client Services, AvatarLabs David Kordosh, Director Content and Creative Strategy, AvatarLabs James Safechuck, Director Innovation and Technology, AvatarLabs Rex Cook, CEO, AvatarLabs Evan Fisk, VP Digital Marketing & Global Creative Advertising, Lionsgate Kathy Arendain, VP Creative Marketing, Lionsgate Matt Mendoza, Director Digital Theatrical Marketing, Lionsgate

PUMA tapped Havas Media to execute on an OOH advertising campaign with Firefly's geo-targeting technology. The programmatically served ads with motion with messages inspired consumers to visit the grand opening in New York City. The message hit high-traffic areas on 200 digital smart screens fixed on top of taxis and rideshare vehicles in hyper-targeted pockets of New York. Those exposed to the campaign were 2.4-times more likely to visit the PUMA store than those unexposed, leading to a 136% increase in foot traffic to the Fifth Avenue Flagship. Those exposed consumers also PUMA 148% more than usual after being exposed.

Credits: Tim Simko, SVP Client Leadership, Havas Media Carolyne Bourhis, VP Client Leadership, Havas Media Charlotte Suozzi, Supervisor, Connections Planning, Havas Media Jianna Ericson, Planner, Connections Planning, Havas Media Anthony Hall, Associate Planner, Connections Planning, Havas Media Helen Kim, VP Director OOH, Havas Media Amy Still, Co-Founder, Whisk Mattie Wilkinson, Co-Founder, Whisk

Integrating technology, content, and data, Jellyfish designed a personalized email campaign designed to bring customers into Toyota's UK service centers, using a tool that fed customers' data into emails with individual tailored messaging and featuring a dashboard with personalized info about their service plan, warranty and local service center. In 2019, automotive saw the lowest email open rates of any sector, Toyota saw a 46% average open rate for its emails (vs. the 12.6% automotive industry average) and a 10% average click-through rate.

Credits: Matt Trudel, Senior Designer, Jellyfish Bradley Guy, Email Marketing Manager, Jellyfish Ryan Phillips, Art Director, Jellyfish Richard West, Vice President of Creative, Jellyfish Mike Hall, Email Marketing Director, Jellyfish Kate Levy, Senior Project Manager, Jellyfish Jo Rees, Group Account Director, Jellyfish Max Vinall, Vice President of Content, Jellyfish Katie Leask, Content Manager, Jellyfish Joey Padasian, Creative Technologist, Jellyfish

Known for its sports heritage -- and inventing the sweatshirt -- Russell Athletic turned to Investis Digital to create a dynamic promotion for its products featuring one-day-only flash sale. Featuring animation, the promotion showcased the company's products and their value, comfort, and appeal. The email subject line highlighted the sale with keywords and emojis, driving higher open rates. The result? Russell Athletic saw the highest engagement of all emails sent in October and one of the highest engagement and conversion rates for the year.

Credits: Sherry Chen, Sr. Manager, Digital Strategy, Investis Digital Anita Nava, Sr. Designer, Investis Digital Nicole Young, Lead, Email Marketing, Investis Digital Whitney Hart, SVP, Strategic Planning, Investis Digital

The campaign for the home release of “Spider-Man: Into the Spider-Verse” aimed to draw on fans' feelings for the new Spider-heroes through the lens of Twitch streamers. The involved recruiting eight of the top Twitch streamers to embody characters from the Spider-Verse during gameplay. #SpiderVerse became a trending topic within Twitch's gaming community, and the social conversation and video views generated achieved 166% of our the digital sales goal.

Credits: Daniel Pierce, EVP, Managing Partner, UM Los Angeles; Nikole Weber, Associate Director, Portfolio Management, UM Los Angeles; Nick Sweeney, Senior Associate, Portfolio Management, UM Los Angeles; Max Kretzchsmar, Associate, Portfolio Management, UM Los Angeles; MacKenzie Randolph, Associate, UM Los Angeles

Pre-teen boys need some smooching lessons, apparently -- which, of course, is perfect comedic fodder on Comedy Central to help promote a Universal Pictures movie “Good Boys” , a sweet coming of age story told through the “raunchy” mouths of boys. Set in funny mini documentary style, under the network’s “Mini-Mocks” banner, the creative feature all kinds of eccentric people and subjects, content that ran on many digital platforms -- Instagram, Facebook, Twitter and YouTube. That resulted in a 1.4 million social video views. Smack!

Credits: Allison Zerden, VP, Marketing & Branded Content, Viacom Velocity Arian Monteagudo, Director, Marketing & Branded Content, Viacom Velocity Kelly Mirvis, Director, Marketing & Branded Content, Viacom Velocity Alexandra Woog, Director, Marketing & Branded Content, Viacom Velocity Kara Ginnetty, Manager, Marketing & Branded Content, Viacom Velocity Libba Smith, Coordinator, Marketing & Branded Content, Viacom Velocity Erin Miller, Production Manager, Viacom Velocity Sushil Dayal, Executive Producer, Comedy Central Greg Washburn, Director, Social Video Production, Comedy Central Tim Duffy, Senior Writer, Comedy Central Lesley Robin, VP, Social Media Strategy, Comedy Central Mitch Lewis, Senior Creative Director, Social Content, Comedy Central Beth Rehn, VP, Integrated Marketing, Universal Annah Zafrani, SVP, Integrated Marketing, Universal Pictures

"Spider-Man: Into the Spider-Verse," featuring new kinds of heroes, made a splash at the box office and among gamers. To convince fans to buy it for Home Entertainment, UM Los Angeles capitalized on top gamers' influence in a campaign featuring top Twitch streamers in the personas of Spider-Verse characters. The campaign generated earned exposure for Sony Pictures Home Entertainment, driving social conversation and video views. UM Los Angeles doubled its clicks-to-purchase goal and achieved 166% of its digital sales goal.

Credits: Daniel Pierce, EVP, Managing Partner, UM Los Angeles; Nikole Weber, Associate Director, Portfolio Management, UM Los Angeles; Nick Sweeney, Senior Associate, Portfolio Management, UM Los Angeles; Max Kretzchsmar, Associate, Portfolio Management, UM Los Angeles; MacKenzie Randolph, Associate, UM Los Angeles

Home Depot partnered with an engagement management platform for an interactive display campaign that combined kitchen, flooring, and bath categories into one ad unit. Users could expand the ad to learn more about bathroom accessories and flooring, view photos of customer and in-stock cabinet options, and use an interactive slider to see kitchen transformations. People who engaged with the expandable ad unit spent an average of 23 seconds in the ad -- 64% longer than people who engaged with the previous year’s campaigns.

Credits: Tracy Ball, The Home Depot Digital Media Kristy Dwyer, The Home Depot Digital Media Tammy Gardner, The Home Depot Planning Brandon MacDonald, The Home Depot Planning Irene Intounas, The Home Depot Marketing Art Marcoviciu, The Home Depot Marketing Nicole Greer, The Home Depot Marketing Danielle Turcotte, The Home Depot Marketing Sara Palacios, The Home Depot Marketing Effie Jang, The Home Depot Production Dora Tzakas,The Home Depot Production Chris Constandinou - Front End Development Manager, Contobox Kirill Anikin - Front End Developer, Contobox Melissa Hurtubise - Front End Developer, Contobox Svitlana Melnyk - Front End Developer, Contobox Firuz Azizov - Quality Assurance, Contobox Zahily Calderon - Experience Manager, Contobox Matt Kaine - Client Lead, Contobox Andrew Bester - Director, Enterprise Sales and Business Development, Contobox

Interactive, strategic and innovative, Nissan's Ambicultural campaign allowed viewers to choose English or Spanish ads and toggle between languages, reflecting its motto: "Innovation That Excites." To generate excitement for its 2019 models, Nissan and true[X] targeted U.S. Hispanic consumers in a campaign spanning desktop, mobile, and CTV. Four of five viewers chose English, while 60% of toggles during ads were from Spanish to English. Looking to the future, Nissan is exploring the possibilities of retargeting based on language preference and a geolocation- powered dealership locator.

Credits: Lori DiScala – Associate Director - OMD USA Thomas Hawing – Associate Director - OMD USA Riley Corr – Manager - OMD USA Josh Farbman – Senior Analyst - OMD USA Cailin Bula - Supervisor - OMD USA Natalie Otsuka – Account Manager - OMD USA Carlos Alfonso - Associate Account Executive - OMD USA Jessie Purton - Sr. Sales Director - true[X]

To promote its exhibition “Monet: The Late Years," San Francisco’s de Young Museum ran branded content, dubbed “Music of Monet,” on classical radio station KDFC. The series featured compositions by the artist’s musical contemporaries in the romanticism era, such as Berlioz, Bizet and Debussy. Helped by the audio campaign, the exhibit -- which contained over 50 of Monet’s later works -- became the second most successful revenue-generator in the de Young Museum’s history.

Credits: JUST Media, Media

Google ran a campaign to teach consumers how to use Assistant that focuses on demonstrating the utility of the tool. The campaign, which focused on increasing Daily Average Users at an effective CPA, relied on AI to develop ad copy within a creative framework that aligns to the article it appears beside. The campaign used online video and social. Google measured for increases in DAU and analyzed the past seven days to understand where the campaign had the best impact. Google measured CPAs. A combination of creative and first-party data reduced CPAs for lapsed users by more than 87.9%.

Credits: N/A.

To build anticipation for Season 3 of Ozark, a crime drama series, Movement Strategy and Netflix came up with a strong social rollout that teased out the season’s intense plot twist. The campaign’s 3 phases captured the younger male audience by leveraging a gamified storyline, followed by trailer release, series clips, and character teases, and finally amplifying real-time fan conversations on social with relevant short videos, memes, and BTS stories. As a result, Season 3 became Netflix’s #3 most viewed show during launch week.

Credits: Jordan Trigilio, VP Operations / Partner, Movement Strategy Kevin Smith, Group Director, Business Strategy, Movement Strategy Jesse Hagen, Creative Director, Movement Strategy Connor Palomino, Senior Art Director, Movement Strategy Ryan Joseph, Social Media Manager, Movement Strategy Chris Borelli, Project Manager, Movement Strategy Kathryn Nyquist, Manager, Creative Marketing, Netflix

Acronym and Four Seasons Hotels and Resorts created a model called Performance for Profit resulting in a 28% increase in media spend year over year. The goal was for Acronym to maintain the lowest cost per sale and a return on ad spend of 10 to 1. The new budget and strategy yielded a 43% increase in revenue, compared with the 2% for properties that did not participate. Suite booking rose 42%, resulting in a 49% increase in revenue, and the strategy drove a 64% increase in new visits to the website and a 16% increase in bookings of rooms costing $10,000 per night.

Credits: Chris Cocca, Vice President, Global Digital Experience, Marketing Analytics and Insights at Four Seasons Hotels & Resorts Rebecca Kaplan, EVP, Client Services at Acronym

Adobe XD wanted to create a digital community built on useful content that would educate and inspire designers, but the brand faced competitive pressures in the UX/UI space. NP Digital helped Adobe XD increase brand awareness, generate conversation with new audiences, and establish themselves as an authority. In the first seven months, NP Digitals’ SEO campaign drove 25,200 download starts, exceeded monthly traffic goal by 73% and yearly traffic goal by 19% for Adobe XD Ideas site. It acquired 65 Google Quick Answer Box Featured Snippets.

Credits: o Becky Ruden, Principle Product Manager, Adobe Product Marketing o Cynthia Tillo, Group Manager of Creative Cloud Operations, Adobe Product Marketing o Khoi Vinh, Creative Director, Adobe Design o Kela Wysynski, Web Producer, Adobe Product Marketing o Patrick Faller, Sr. Editor, Adobe o Gleren Meneghin, Art Director, Adobe Design o Kari Norder, Group Product Marketing Manager, Adobe Design Circle o Ryan Parker, Design Program Manager, Adobe Design o Raghavan Gurumurthy, Director Engineering, Adobe Engineering o Risihi Kumar, Sr. Engineer Manager, Adobe Engineering o Karthik Hebbar, Engineer, Adobe Engineering o Niranjan R, Engineer, Adobe Engineering o Jose O.J., QE, Adobe Engineering o Ashish S, QE, Adobe Engineering o Ted Pierson, Director, Testing & Personalization Enablement, Adobe Corporate Marketing o Sunita Annavajjhala, Analytics Product Manager (Backend), Adobe Corporate Marketing o Charlie West, Analytics Implementation Engineer (Backend), Adobe Corporate Marketing o Vikram Kumar, Senior Program Manager, Adobe Engineering (India) o Jessica Pozantides, Account Director, NP Digital o Nikki Lam, Director of SEO, NP Digital o Chad Gilbert, Director of Content Production, NP Digital o Karen Bellin, VP of Data, Analytics & Insights, NP Digital o Kiani Williams, Sr. Account Specialist, NP Digital o Sayori Vazquez, Content Strategy Manager, NP Digital o Josh Rogers, Associate Content Production Specialist, NP Digital o Travis Tonsbeek, Technical SEO Manager, NP Digital o Brittany Worcester, Technical SEO Specialist, NP Digital o Kimberly Deese, Digital PR Manager, NP Digital o Richa Calla, Digital PR Specialist, NP Digital o Evan Karatzas, CEO, Proximity Labs (Template Development) o Chris Haff, WP Developer, Proximity Labs (Template Development) o Nick Allen, Account Manager, Proximity Labs (Template Development) o Rusty Jones, QE, Proximity Labs (Template Development) o Chandler Jakomeit, QE, We Like Small (Blog Migration) o Luke Jensen, Developer, We Like Small (Blog Migration)

The #breaktheboxoffice campaign for “Impractical Jokers: The Jokers” aimed to cross-promote the film release as well as the TV show. The effort involved asking fans to rally their friends and overwhelm opening weekend. Super fans became “Joker Ambassadors,” promoting opening weekend attendance. Ambassadors formed their own Facebook group and got merchandise and social access. The film topped the list of top-10 highest grossing opening weekend films (per screen) by the end of its first week. Distribution expanded to more than 1,400 screens the following weekend.

Credits: Kevin Smith, Group Director, Business Strategy, Movement Strategy Jesse Hagen, Creative Director, Movement Strategy Connor Palomino, Senior Art Director, Movement Strategy Andrew Downing, Social Media Manager, Movement Strategy Bailey Bowers, Social Media Coordinator, WarnerMedia Matthew Nedostup, Copywriter, WarnerMedia LaTeecha Davis, Senior Marketing Leader, WarnerMedia

Subaru established October 22 as National #MakeADogsDay, taking over National Geographic’s Instagram for a day to raise awareness for hardest-to-adopt dogs. Images of lions and tigers were replaced with portraits and Instagram Story videos of six disabled dogs, shot and captioned by Vincent Musi. The campaign had 122 million impressions (369% over-delivery) and 4.2 million engagements (2x benchmark). One post had the most likes and comments of any branded NatGeo post in 2019, with 1.2 million likes and 11,000+ comments (22x benchmark).

Credits: .

When AT&T set out to livestream Lady Gaga’s performance as part of its 10th annual Super Saturday Night concert, it was left with one question – how to create an impactful marketing moment? With Fullscreen’s instrumental support, AT&T drove audience engagement through an influencer campaign encouraging viewers to join the livestream. In the campaign video, Shangela, super-star Drag Queen, paraded around a luxe apartment announcing “We’re gonna watch.” These videos were shared via social by Lady Gaga and AT&T encouraging fans to throw their own watch parties of the livestream.

Credits: Valerie Vargas, SVP Advertising & Creative Services, AT&T Roger Hyde, SVP Creative Services, AT&T Jeannie Weaver, VP Retail Marketing, AT&T Paz Beatty, Chief of Staff, AT&T Angela Burgin, Director of Marketing, AT&T Matthew Brooks, Sr. Lead - Creative Director, AT&T Robert Hebert, Lead Manager, AT&T Katie Jenks, Social Media Creative & Strategy Lead, AT&T Vivian Paredes, Lead Product Marketing Manager, AT&T Pat White, Head of Cross Promotions, AT&T Phillip Domfeh, Lead Manager, AT&T Priyanka Pulijal, Creative Director, Fullscreen Chris Billings, Sr Creative, Fullscreen Corinna DaCruz, Associate Director Integrated Marketing, Fullscreen Hali Buttacavoli, Sr Manager, Integrated Marketing, Fullscreen Carl VanReis, Creative Manager, Fullscreen Daniela Rubalcava, Talent Manager, Fullscreen Lori Coburn, Executive Incharge of Production Mike Mihovilovich, Director of Production, Fullscreen Zack Messick, Production Coordinator, Fullscreen Roston Collins, Editor, Fullscreen Michael Yanoska, Editor, Fullscreen Katy Chapel, VP Client Services, Fullscreen Alex Cabanas, Director of Client Service, Fullscreen Haley Dodd, Sr Manager - Client Services, Fullscreen Grace Chorneyko, Account Coordinator, Fullscreen

Waiting for content to load can be a big issue -- for virtually everyone -- on the laptops, mobile devices, or otherwise. To promote its fast fiber-based broadband, AT&T, offered up a video ad that fooled users. A line drawing that nasty circle spinning to completion (signaling a slow download) has creative showing the line falling off, being cut, or drawn into a snail (as in snail’s pace). The campaign posted 120% better click through rate over baseline. Completing the circle real fast.

Credits: Melissa Smith, AVP, Digital Strategy and Performance at AT&T Masha Gaidouk, Digital Marketing Director at AT&T Kaitlyn Motycka, Senior Marketing Manager at AT&T Matt MacDonald, Chief Creative Officer, Omnicom for AT&T Frank Dattalo, VP, Executive Creative Director at Critical Mass Sylvie Mercier, Creative Director at Critical Mass Dimitri Kalagas, Creative Director at Critical Mass James Leal-Valias, Associate Creative Director at Critical Mass Rance Randle, Associate Creative Director at Critical Mass Will Danilow, Associate Creative Director at Critical Mass Minor LeBlond, Associate Creative Director at Critical Mass Lisa Zandy, EVP, Client Partner at Critical Mass Heather Livengood, VP, Client Partner at Critical Mass Jesse Lunenfeld, Account Director at Critical Mass Bruna Schrickel, Account Manager at Critical Mass Jared Folkmann, VP, Strategy at Critical Mass Kelsey Chudiak, Strategist at Critical Mass Hilary Tong, Digital Producer at Critical Mass Cale McArthur, Producer at Critical Mass Pablo Rochat, Art Director at Pablo Rochat

Out of work hair salon workers have had tough times of late. Pandemic issues pushed Mayvenn, a hair product company, to developed a campaign called #SaveTheSalon to raise funds for stylists unable to work during the salon closures. The goal was to provide $500 to as many Mayvenn stylists. The company’s GoFundMe campaign, raise over $1.25 million -- exceeding a goal of $1 million. It gave back to 2,500 active Mayvenn stylists. No trimming or cutting here. You look marvelous.

Credits: • Candice Basmajian, Director of Brand Marketing, Mayvenn • Diishan Imira, Co-Founder, Mayvenn • Brittany Johnson, Content Manager, Mayvenn • Alvin Domingo, Art Director, Mayvenn • Mike Garcia, Account Manager, NP Digital • Allie Lundberg, Content Lead, NP Digital • Katie LaFetra, SEO Manager, NP Digital • Sue Dilliot, DPR Specialist, NP Digital • Kelly Doran, Senior Content Writer, NP Digital

There will never be enough tail-wags to applaud Subaru’s National #MakeADogsDay effort with the ASPCA. Starting with a contest to find the seven most unadoptable dogs in American shelters, the tender, playful “Underdogs” effort does everything right. Glamourous photography from Vince Musi set the perfect tone, amplified by the partnership and page takeovers with Nat Geo, as well placement on Amazon’s homepage. It’s not surprising that this flawless campaign generated 76,000 hashtag mentions, 98% positive sentiment, raised $164,000 in donations–and high profile adoptions.

Credits: .

Subaru of America established Oct. 22 as National #MakeADogsDay to focus on the ultimate way to make a shelter dog’s day – finding them a forever home. The automaker’s AOR Carmichael Lynch negotiated early live news activations with the “Today” show and “Good Morning America” to highlight the importance of adoptions. The effort included a partnership with National Geographic, taking over their feed for 24 hours to celebrate and showcase the “Underdogs” featured in the advertising, seven dogs least likely to be adopted due to age, appearance or disability. The result was more than $164,000 in donations for the ASPCA. Shelters, celebrities and animal lovers celebrated dogs on the day, with over 76,000 mentions of the hashtag and a 98% positive sentiment. Half also mentioned Subaru. But best of all, thousands of previously unwanted shelter dogs found new forever homes.

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To underscore it’s “the drink for every drinker” tag, Seedlip produced three goofy ads that have a quirky retro feel. All promote those who prefer the alcohol-free Seedlip. The campaign dovetailed with Dry January, when Americans commit to sobriety or healthier choices. The ads posit offbeat characters who make sobriety seem fun and colorful. Teamed with Vox Media, Seedlip’s campaign drove the brand's best ecommerce sales, 90% from first-time orders, eventually generating a digital reach of over 8 million.

Credits: Cait Merriman, US Head of Marketing, Seedlip Jake Annear, US Head of Digital & E-commerce, Seedlip Matt Bauer, Managing Director, Creative, ROSEWOOD Amir Mohamadzadeh, Managing Director, Brand, ROSEWOOD Vasili Gavre, VP, Creative, ROSEWOOD Olivier Agostini, Executive Creative Director, ROSEWOOD Jordan Sider, Production Director, ROSEWOOD Braden Wambach, Producer, ROSEWOOD Rebecca Weinsten, Post Production Manager, ROSEWOOD Logan Koerner, Editor, ROSEWOOD Ilya Polyakov, Editor, ROSEWOOD Abhishek Kr, VFX Artist, ROSEWOOD Prasanna Siddharthan,  VFX Artist, ROSEWOOD Camila Gomez, Motion Graphic Design, ROSEWOOD Ian Gibson, Color Correction, ROSEWOOD

Programmatic advertising can be a problematical subject. The Trade Desk, a software platform for buying digital media outside of the “walled gardens,” was well aware of that. The company teamed up with BBH to launch a 360° campaign, featuring two short comedy films that showcase the key advantages of data-driven digital advertising on the open internet vs. the limitations of the walled gardens. The campaign resulted in nearly 6M total video views and substantial increases in web traffic, but most importantly, significant increase in awareness and consideration amongst agencies and brands.

Credits: Credits: BBH / New York Agency The Trade Desk / Ventura Client / Brand Caviar / Los Angeles Production Company Rock Paper Scissors / New York City Post-production Company The Mill / New York City Post-production Company Heard City / Nw York City Post-production Company Susan Vobejda CMO The Trade Desk / New York Todd Krugman SVP, Marketing The Trade Desk / New York Shana Hale GM, Creative Director The Trade Desk / New York Kat Vesce Director, Marketing The Trade Desk / Los Angeles Evan Lambert Senior Copywriter The Trade Desk/ New York Iván Sikic Director, Production The Trade Desk/ New York Shelley Giera Producer BBH / New York Brooke Kaylor Executive Producer BBH / New York Phillip Shipley Strategist BBH / New York David Trumpf Designer BBH / New York Gerard Caputo Chief Creative Officer BBH / New York Parker Barnum Barnum Account Team BBH / New York Julia Brenton Account Team BBH / New York Aimee Perrin Art Director BBH / New York Stu Rubin Writer BBH / New York Elijah Ervin Designer BBH / New York Lukas Weber Designer BBH / New York Chris Maiorino Creative Director BBH / New York Neal Brennan Director Caviar / Los Angeles Carlos Arias Editor Rock Paper Scissors / New York City

Launching Cheetos Popcorn, brand decided to make Cheetos dust a product strength, turning cheesy, messy hands into a superpower. The integrated digital campaign included introducing the dust’s technical term, Cheetle,® on social. Online videos using MC Hammer’s track “U Can’t Touch This” showed how Cheetle gets you out of adult responsibilities:“ Sorry, can’t touch this—got Cheetle on my fingers.” A “Can’t Touch This” TikTok challenge extended the message, while Cheetle-hand detector unlocked digital content. Within two months, Cheetos Popcorn had significantly increased sales goals.

Credits: Frito-Lay Rachel Ferdinando - Chief Marketing Officer Marissa Solis - SVP, Core Brands Brandi Ray - Senior Director, Marketing Anya Schmidt - Marketing Director Amanda Rider - Marketing Manager Amber Cline - Marketing Analyst Brodie Dunn - Director of Strategic Insights Chris Yemma - Communications Director Courtney Cola - External Communications Manager Emma Quigley - Head of Music and Entertainment Carol Pock - Video Expert, APR Sharon Groh - Video Expert, APR Goodby Silverstein & Partners Chairmen - Jeff Goodby, Rich Silverstein Chief Creative Officer - Margaret Johnson Executive Creative Director - David Suarez Associate Creative Director - Eamonn Dixon Associate Creative Director - Brett Beaty Associate Creative Director - Josh Hacohen Copywriter - Pedro Furtado Art Director - Fabio Santoro Photographer - Quinn Gravier DP - Mark Sandhoff Head of Production - Leila Gage Executive Producer - Timothy Plain Senior Producer - Topher Cochrane Senior Print Producer - Noah Dasho Managing Partner - Brian McPherson Group Account Director - Jenna Duboe Group Account Director - Meredith Williams Account Director - Chris Nilsen Account Manager - Max Proctor Assistant Account Manager - Maria Ragusa Group Brand Strategy Director - Ralph Paone Brand Strategy Director - Gabriella Dishtosky Communication Strategy Director - Caitlin Neelon Communication Strategist - Drew Forrest Head of Business Affairs - Judy Ybarra Business Affairs - Kristian Evanculla Trafficking - Rowena Cuejilo PR: Ketchum PR Social Media: VaynerMedia Media: OMD Dummy: Director - Harold Einstein DP - Jonathan Freeman Line Producer - Michael Kanter Editor - Dave Anderson - Arcade VFX - Roxy Zuckerman, John Shirley - The Mill Sound Design - Lime Music Edit - Human

Too much talk about algorithms can leave many people shrugging shoulders -- especially influencing a suggestion for a new show. HBO’s campaign goes to human level offering potential viewers something called “Recommended by Humans” -- all to push views to HBO’s streaming services HBO GO and HBO NOW. Here, real people offered opinions on 36 original shows. Daily streams grew for many, including “The Normal Heart” up 1,300%’ “Enlightened” up 700%, and “High Maintenance” 420% more. Thus higher programming ground for humans.

Credits: Ashley Tyra, Creative Director, ENGINE Matt Steinwald, Executive Creative Director, ENGINE Andrew Vuilleumier, Senior Copywriter, ENGINE Renan McFarland, Senior Art Director, ENGINE Dan Rodriguez, Account Director, ENGINE Jonathan Mesquita, Senior Digital Strategist, ENGINE Christine DiStasio, Project Manager, ENGINE Caroline Garrett, Agency Producer, ENGINE Will Gelner, Chief Creative Officer , ENGINE Zihla Salinas, Chief Executive Officer, ENGINE Alphonzo Terrell, Director Digital & Social Media Marketing, HBO Jake Taylor, Art Director, HBO Catherine Lee, VP Interactive Design, HBO Sabrina Caluori, EVP Digital & Social Media Marketing, HBO Jim Marsh, SVP Digital & Social Media Marketing, HBO Melanie English, Director Editorial Strategy & Digital Production, HBO Yana Homutetski, Sr. Producer Digital & Social Media Marketing, HBO Meaghan Wilson, VP Editorial Strategy & Production Digital & Social Media Marketing, HBO William Leopold, Associate Producer Digital & Social Media Marketing, HBO Olivia Armstrong, Manager Editorial Strategy & Production Digital & Social Media Marketing, HBO Michael Gluckstadt, Director of Digital Content, HBO

Big time gamers hate advertising; 80% use ad blockers. So how does Sony Pictures sell its game-centric home movie release of the film “Spider-Man: Into the Spider-Verse? Seems video game streamers love seeing famous video game players do stuff they haven’t before. Gamers were recruited play as favorite Spider-Man heroes, which saw big trending results on Twitch, YouTube and Twitter, generating the most earned media exposure in the company’s recent history, achieving 166% of its digital sales goal. Sticky stuff.

Credits: Daniel Pierce, EVP, Managing Partner, UM Los Angeles; Nikole Weber, Associate Director, Portfolio Management, UM Los Angeles; Nick Sweeney, Senior Associate, Portfolio Management, UM Los Angeles; Max Kretzchsmar, Associate, Portfolio Management, UM Los Angeles; MacKenzie Randolph, Associate, UM Los Angeles

Getting public-health messages through to Texas’ 29 million residents hasn’t been easy, but this influencer campaign is commendable for its breadth, depth and imagination. While the messages are predictable–wash your hands, keep your distance, stay home when you’re sick–this effort stands out for originality. It chose 20 influencers, all without political agendas, with a total of 33 million followers. And then it had them let loose with TikTok song-and-dance routines, Instagram kitchen counter gymnastics and YouTube messages, generating 24.7 million engagements.

Credits: Sarah Ware, Founder, Markerly Justin Kline, Founder, Markerly Destiny Dreher, Account Supervisor, SMG Colin Gilligan, Digital Strategist, SMG

Between delivery and home-cooking, getting people to dine in Singapore restaurants is tough. Nando’s relied on a customized app strategy that targeted customers who already liked the restaurant. First, ads showed new flavors or special deals. Then, in real time, they would provide users with directions to the nearest Nando’s. The campaign targeted people based on actual behavior, sent when an ad was likely to convert into a dining experience. Some 800,000 Singaporeans got the message, resulting in a 72% visitation uplift.

Credits: James Rogers, Managing Director APAC, S4M Nisa Seah, Regional Sales APAC, S4M Aurélie Guérit, Regional Account Manager APAC, S4M Juleana Ng, Marketing Manager, Nando's Singapore Ying Wah Chan, Assistant Brand Manager, Nando's Singapore Xuan Jin Toh, Account Executive, Vizeum

Facing the pandemic, Pandora Jewelry’s strategy pivoted to digital-only with a multilayered campaign for Mother’s Day, traditionally one of its biggest in-store sales periods. Video content focused on the “Oh Sh*t!” realization for Dads in need of a quick but thoughtful gift. Sponsored editorial helped readers make the day special through a Virtual Guide to Mother’s Day. Social, affiliate, search collectively exceeded revenue goals (+237% ) during hard times. Pandora’s presence in mobile was solidified, making up 72% of revenue, 53% higher ROAS.

Credits: Emily Zimkind, SVP Group Director, Carat Daniel Rankel, Director Communications Planning, Carat Saranna Garunov, VP Director Digital, Carat Steven Laake, Associate Director Digital, Carat Stewart Hendricks, Senior Director Social, iProspect Lindsey Walton, Social Lead, iProspect Juan Podesta, Sr Director Paid Search, iProspect Kara Ureta, AD Paid Search, iProspect Shanen McElhinney, Director Client Results, Amnet Programmatic Dentsu Aegis Network Shelby Prisby, Senior Manager, Amnet Programmatic Dentsu Aegis Network Dana Trombley, Performance Marketing Director, iProspect Haley Paas, EVP Strategy & Insights, Carat

Research by HP showed that print leads to enhanced collaboration, comprehension, creativity and connection, but had become less relevant. The company created a “Get Real” campaign to provoke people on digital platforms to print. HP partnered with influencers to create more than 250 hours of free printable activities, which were downloaded hundreds of thousands of times. HP grew in the home-printing category while competitors declined.

Credits: Ad Agency: Goodby Silverstein & Partners Co-Chairman and Co-Founder: Rich Silverstein Creative Director: Will Elliott Associate Creative Director: Daniel Righi Associate Creative Director: Kurt Mills Copywriter: Sydney Lindsey Art Director: Jelena Kolomejac Design Director: Ryan Self Designer: Pedro Zuccolini Director of Broadcast Production: Leila Gage SR. Broadcast Producer: Stephanie DeNatale SR. Broadcast Producer: Alexei van Mourik Broadcast Producer: Rachel Saxon SR. Print Producer: Noah Dasho SR. Digital Producer: Amy Rodier Developer: Matt Hoover Director of Production Arts: Will Hung Production Artist: Margot Baldwin Managing Partner: Leslie Barrett Account Director: Melissa Buck Account Manager: Haley Grialou Account Manager: Jackie Russell Assistant Account Manager: Vivian Cheng Head of Brand Strategy: Bonnie Wan Group Communication Strategy Director: Dong Kim Senior Communications Strategist: Matt Hudgins Director of Research, Data & Analytics: Margaret Coles Quantitative Strategist: Ian Heath Group Strategy Director: Kelly Evans-Pfeifer Senior Brand Strategist: Marisa Perazzelli Brand Strategist: Briana Patrick Director of Business Affairs: Judy Ybarra Business Affairs Associate: Kristian Evanculla Associate Traffic Manager / Business Affairs Associate: Howie Mapson Associate Business Affairs Manager: Stuart Pidrak Production Company: Partizan Director: Michel Gondry Producer: Raffi Adlan Managing Director/Executive Producer: Lisa Tauscher Head of Production: Kelly Martin Director of Photography: Shawn Kim Production Designer: Maxwell Orgell Stylist: Florence Fontaine Editorial Company: Exile Editor: Kirk Baxter Assistant Editor: Rex Lowry Executive Producer: CL Weaver Post Producer: Michael Miller Editorial Company: eLevel Editor: David Becker Assistant Editor: Steve Castro Director of eLevel: Michael Damiani Post Producer: Jen de Leon Editorial Company: Lost Planet Editor: Hank Corwin Assistant Editor: Victor Brown ll Executive Producer: Gary Ward Post Producer: Aimee Hinkley Editorial Company: Parallax Editor: Luke Lynch Post Producer: Aimee Hinkley Colorist Company Name: Swells Studio Colorist: Sean Wells Graphics/VFX/Finishing Company Name: eLevel Director of Motion: Mike Landry Technical Director: Nathan Shipley Motion Designers: Ty Bardi, Natasha Candelaria, Zachary Seidner, Chad Ford, Luke Davisson Sound Design/Mix Company Name: eLevel Executive Producer of Audio: Luke Dillon Audio Engineer: Nicholas DeMatteo Color/Graphics/VFX/Finishing: The Mill LA Creative Director/VFX Sup: Glyn Tebbutt CG Lead: Jason Mortimer Compositors: Lenz Kol, Daniel Thuresson, Nicholas Tayler, Roman Yavorsky, Dylan Strieff, Scott Johnson CG Artists: Matthew Choy CG FX Artist: Jason Mortimer Animation Supervisor: Jacob Bergman Matte Painter: Andy Wheater Graphic Design/Art Directors: Sasha Vinogradova, Maxim Goudin Senior Colorist: Adam Scott Color Production: Blake Rice, Jessica Amburgey Senior VFX Producer: Erin Hicke Executive Producer: Dan Roberts Production Coordinator: Jena Bodell Music, Sound Design + Mix: Squeak E. Clean Studios Executive Creative Director: Sam Spiegel Arranger + Composer: Lydia Davies Arranger + Composer: Lucas Cantor Executive Creative Producer Sydney: Karla Henwood Executive Producer Los Angeles: Christina Carlo Sound Designer + Mixer: Drew Fischer Choir Director: Lena Gabrielle Licensing Manager: Chelsea Ramsden Producer: Blade Thornton Production Coordinator: Colby Smalzel

Dell Technologies had the goals of being positioned as a key player driving digital transformation to improve how people live and work globally, helping build brand awareness for the company and develop impactful content with a trusted publisher partner to build enterprise credibility as a thought leader. So it created the video series Cities Connected, which spotlighted how emerging technologies such as AI and IoT are helping cities solve a wide variety of complex problems.

Credits: Kyle Brazzel, senior content producer, Insider Studios Luke Hanson, video producer, Insider Inc. Marni Wagner, lead project manager, Insider Studios Claire Banderas, senior distribution editor, Insider Inc. Amy Sheehan, art director, Insider Studios Erica Iacono, editorial director, Insider Studios Lizzie Millstein, sales director, Insider Inc. Austin Koontz, client services manager, Insider Inc. Jason Sanchez, lead video producer, Insider Studios Jeremy Dreyfuss, supervising producer, Insider Inc. Dawn Rodrigues, global brand media, consultant, Dell Technologies Anna-Lee Muck, former editor-in-chief, Dell Technologies

Think of this campaign as Atlanta Unplugged. The I AM ATL effort dives into the restaurants and local hangouts of Atlanta’s artists, chefs and entrepreneurs — but outside conventional tourist stops. Long and short-form video, raw, genuine and celebratory, was placed on various platforms, including Instagram and Facebook, to ensure a sense of immediacy. Atlanta’s young influencers touted the city’s warmth and friendly vibe and shared personal reflections. Interactive polls and IGTV brought their welcoming message home.

Credits: Elizabeth Piper, Senior Strategist, Sparkloft Media Madison Blankenship, Account Supervisor, Sparkloft Media Mandi Cox, Account Director, Sparkloft Media Chris Moore, Associate Creative Director, Sparkloft Media Blake Guffin, Senior Designer, Sparkloft Media Terrence Wimberly, Junior Designer, Sparkloft Media Key Higdon, Videographer, Sparkloft Media

Regeneron relaunched its “Look To Your Future” website, part of a digital campaign created in 2017 to provide resources and information on certain retinal diseases. The new website improves the user experience through mobile optimization, streamlined pages and a design overhaul, with large fonts, bright colors and cleaner graphics. Content is now continuously updated based on patient journey research and site analytics, including a symptom tracker, real-life stories, advice and guides to help plan for eye doctor visits.

Credits: - Daren Kwok, Director, Pipeline & Product Communications, Regeneron - Joseph Ricculli, Associate Director, Regeneron - Taylor Ramsey, Senior Manager, Product Communications, Regeneron - David Barton, Senior Vice President, Digital Health, Edelman - Mackenzie Porter, Vice President, Edelman - Natalie LeDoux, Account Supervisor, Digital Health, Edelman - Mia DeSimone, Account Supervisor, Edelman - Chris Perry, Vice President, Design Director, Edelman - Reham Ibrahim, Associate Design Director, Edelman - Matt Webb, Senior Designer, Edelman