Friday, 04/21
8:15 AM
8:15 AM ET
Registration & Check-In
8:30 AM
8:30 AM ET
Continental Breakfast & Networking
9:15 AM
9:15 AM ET
Opening Remarks
- MC
- Joe Mandese, Editor-in-Chief, MediaPost @jmandese
9:30 AM
9:30 AM ET
Upfront 2023-2024
TV's upfront advertising market period tries another tune this season -- one where a chorus of new currencies, increased flexibilities, and innovative cross-platform business outcome guarantees have become pressing mantras. What really will make it to the bottomline as media agencies and TV networks search for common ground? Legacy TV-media measures could hold back the size and scope of these transitions. We look for answers.
- Moderator
- Wayne Friedman, West Coast Editor, MediaPost
- PanelistS
- Maureen Bosetti, Chief Partnerships Officer, Initiative
- David Campanelli, EVP, Chief Investment Officer, Horizon Media
- Mike Fisher, CEO, Alterian, North America
10:45 AM
10:45 AM ET
Upfront 2028-2029
What will the “post-currency” era of upfront marketplaces look like? Tune into a conversation top media buyers and chief investment officers to learn how the not-to-distant future of a converged linear/non-linear TV/video marketplace will evolved based on Big Data, consumer privacy, clean rooms, "certification," and a new frontier of identity resolution methods that will have emerged to replace the upfront’s long-standing “GRP” gold standard and how that will affect the supply-and-demand dynamics of upfront negotiations.
- Moderator
- Joe Mandese, Editor-in-Chief, MediaPost @jmandese
- PanelistS
- Dani Benowitz, President, MAGNA
- Jason Kanefsky, Former Managing Partner-Marketplace Intelligence, Havas Media
- Barry Lowenthal, Former CEO, Media Kitchen @barrylowenthal
- Deirdre McGlashan, Chief Media Officer, Stagwell
11:30 AM
11:30 AM ET
Sponsor Spotlight Presentation
11:40 AM
11:40 AM ET
Coffee and Networking
