Agenda

Our Programming Committee is working on putting together the agenda with the latest topics. Please check back on the site often for real-time updates on session details and speaker line-up! Meanwhile you can take a peek at the Previous Event's Agenda.

Previous Event Agenda
Outfront Forum: May 2018

8:00 AM Registration & Check-In
8:15 AM Continental Breakfast 2.1 - A+E Networks 2017
8:45 AM Opening Remarks
9:00 AM Upfront 2018-2019

After decades of predicting the upfront's deathknell, television's advanced advertising sales season is alive and well, and bigger than ever. Yes, the Big 4 broadcast networks, may be squeezed by an increasing number of cable and digital players, but there is more attention, frenzy and hype in the upfront marketplace than ever before. Will ad budgets follow, or have alternative options gotten to the point that advertisers and media buyers no longer feel pressured and may just sit things out. Or will 2018-19 be upfront business as usual?

Moderator
Wayne Friedman , West Coast Editor, MediaPost
Panelist
Maureen Bosetti , Chief Investment Officer, Initiative
Chris Geraci , President, National Video Investment, OMD USA
Gibbs Haljun , Managing Director, Media Investment, GroupM
Catherine Warburton , Chief Investment Officer, Assembly
10:00 AM Sponsor Spotlight Cadent

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10:10 AM Coffee Break Cadent
10:30 AM Upfront 2023-2024

With Madison Avenue pushing science, logic and better data targeting, will programmatic trading finally be the undoing of program haggling? Interpublic's Mediabrands predicts -- that with the exception of election years -- TV advertising is now in a permanent recession. Meanwhile, Publicis’ Rishad Tobaccowala predicts as much as 30% of all advertising will disappear by 2024, mainly because consumers will divert their attention to non-ad-supported options like subscription VOD, etc. What do these changes portend for network TV’s annual sales bazaar? Will the upfront remain the last vestige of old school face-to-face -- or martini-to-martini -- human negotiating.

Moderator
Joe Mandese , Editor-in-Chief, MediaPost
Panelist
Tom Goodwin , Executive Vice President-Head of Innovation, Zenith Media
Mike Law , EVP, Managing Director of Media Investment, Dentsu Aegis Network US
Barry Lowenthal , President, The Media Kitchen
Ilana Nolte , President, North America, m/SIX
Michael Piner , SVP, Video & Data Driven Investments, MullenLowe MediaHub
11:15 AM Coffee & Networking
11:30 AM Conference Concludes

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