John MuszynskiPublicis Media Exchange (PMX) Chief Investment Officer
A 30-plus year veteran and legend in the media world, John Muszynski is the Chief Investment Officer at Spark, and leads all negotiating on behalf of our client's brands in order to deliver media savings and the best pricing in the marketplace. Not only does John oversee the buying team for Spark, he also leads the Starcom MediaVest Group Exchange (which we call SMGx). John’s SMGx team helps our entire network drive innovation in advanced media and technology while gathering marketplace intelligence across SMG’s $16 Billion in media spending.
Prior to joining Spark and SMGx, John served as CEO of Starcom USA (2005 – 2009), helping build a company at the forefront of leveraging media partnerships to strengthen the brands of some of the world’s biggest marketers. Under his leadership, Starcom was named Ad Age Agency of the Year (2006-07), Media magazine Media Agency of the Year (2005-07) – and was the first media agency to ever make Ad Age's A List (2007).
John has received numerous honors for his work in the industry, including Advertising Age’s Media Maven, TV Week’s Buyer of the Year as well as a Mediaweek All-Star, min’s Most Intriguing People in Media and Kidscreen Golden Marble Award for Best Media Director. Most recently, John was inducted into the Broadcasting & Cable Hall of Fame, securing his status as an industry icon. John is the 2012 recipient of one of Chicago’s top advertising honors, the Silver Medal Award.
Meet John at:
Date/Time: 9:00 AM After decades of predicting the upfront's deathknell, television's advanced advertising sales season is alive and well, and bigger than ever. Yes, the Big 4 broadcast networks, may be squeezed by an increasing number of cable and digital players, but there is more attention, frenzy and hype in the upfront marketplace than ever before. Will ad budgets follow, or have alternative options gotten to the point that advertisers and media buyers no longer feel pressured and may just sit things out. Or will 2019-20 be upfront business as usual?