Header bidding, supply path optimization, first price auctions have upended the fundamentals of exchange dynamics in the last year. We explore how these changes are impacting buyers, their strategies, opportunities and budgets. Are prices going up as a result of new supply side models and is it exposing better inventory? How are DSPs managing the changes? And are any of these refinements to the supply chain helping transparency, accountability and trust?

Why and how does a major retail brand bring part of your programmatic media buying effort in-house? Looking to gain more media for their buck and transparency, Overstock comshares its experience taking over its retargeting campaigns by reorganizing its own data and marketing teams and choosing and assembling tech solutions. What new efficiencies, performance and customer insights has the company gained as a result? What challenges remain for brands considering a similar move?

The company that is eating retail has now shown a taste for the digital advertising ecosystem this year, leveraging massive and deep data, enormous scale and cross-device connections to consumers. But what are marketers to make of its collection of self-service programmatic inventory, marketing services, video and custom audience opportunities? Is this still a bottom-of-the-funnel play? Is it a viable alternative to the duopoly? And how ultimately will this unique inventory fit into marketers' overall planning?

The New Dynamics of Trading - Brad Simms, CEO and President, GALE Partners
The In-House Conundrum - Craig Kelly, Group Product Manager, Marketing, Overstock
Navigating Amazon - Luke Lambert, Head of Performance Media, OMD Chicago
Building Brand Programmatically - Marc Seguin, CMO, PopChips, Tom Alexander, President, p4kMedia

Consumers are hungry for video content, even on the go and on small screens. Mobile video strategy presents a unique intersection of media planning and production. New formats like 360, vertical, as well as traditional formats can be leveraged across programmatic and social media vendors. Can we use mobile video beyond consideration and into lead generation? This talk will discuss specific examples / strategies in that area.

OTT and advanced TV platforms are outpacing other areas of programmatic spending growth this year. But have these expanded opportunities for targeting video storytelling resulted in mature strategies across screens? Media buyers share how they are knitting together planning, creative and measurement approaches to catch up with the opportunity. 

For the most part programmatic advertising has done much more to erode the online ad experience than improve it, and users voted resoundingly against it with widespread ad blocking. But are so-called "better ads" really just blander less intrusive ones? Can the same tech that built better targeting help us build a better user experience?

A Programmatic Video Strategy - Trisha Stecker, Digital Associate Media Director, RR Partners
Context, Impact, Brand Safety - George Musi, Executive Vice President – Chief Data, Analytics & Insights Officer, Blue 449
A Better Programmatic Experience - Orchid Richardson, VP & Managing Director, Data Center of Excellence, IAB

Nothing is brighter and shinier an object in 2018 than Artificial Intelligence/Machine Learning. But do all brands really need to rush in? We explore how marketers resist the smoke and mirrors around these hot topics and discover how these technologies apply to their own marketing goals and infrastructure.

What Does AI and ML Mean to You? - Eric Perz, VP, Director of Data Science, Marc USA
Evolving Agency/Client Relations - Justin Thomas-Copeland, President, RAPP-NY