Captiva Island, FL - May 1 - 4, 2019

Event Sponsors

Agenda

Wednesday, 05/01

6:30 PM

Thursday, 05/02

7:00 AM
Day 1: Data as a Strategy
Captiva Ballroom

Let's start this engine with the fuel that runs it - data. As investment into all "parties" of data accelerates, how are marketers measuring ROI, using it as a profit rather than a cost center, and tying their data+ad spend to actual business outcomes, and not just impressions?

8:00 AM
Registration Opens and Breakfast
8:15 AM
Sponsor Breakfast Presentation
9:00 AM
Opening Remarks
MC
Steve Smith, VP, Editorial Director, Events, MediaPost 
9:15 AM
Keynote: Data-First at the Line of Scrimmage: The EA Playbook
When EA has another of its venerable Madden football titles to market, the company’s data-first media plan brings it’s A-Game. They leverage thousands of data points it amasses on players across its portfolio of titles and interactions. It is through this deep understanding both about gaming behaviors as well as overall media and lifestyle activity that EA develops highly personalized approaches. But player defenses are up, with distrust of ads and ad blocking high. How do you break through the line?
Keynote
Missy Pearce, Global Programmatic Lead, Americas and EMEA, Electronic Arts 
9:45 AM
Panel: The New KPI: Optimizing for Business Objectives

Linking digital spend to specific business outcomes, custom KPIs, has become an attractive goal for next generation metrics. But what does "optimizing to business outcomes" really mean and what does it look like in practice? How are media planners and analysts actually building these gauges of success up front? And how is it changing the relationship between agency and client, advertising and marketing?

Moderator
Hoan Tchen, Senior Digital Strategist, Programmatic, AARP 
PanelistS
Bryan Benavides, Director of Digital Marketing, Abt Electronics 
Kevin Howard, Senior Director, Digital Marketing, Ally Financial Inc. 
Matt Sweeney, CEO, NA, Xaxis 
10:15 AM
Keynote Interview: The New Left/Right Brain CMO
With data and martech driving so much of the job now, is it easier for a left or right brain CMO to balance the art and science of contemporary marketing? Advance Auto Parts’ Yogi Jashnani explores how his tech and engineering roots inform his brand’s reorganization of KPIs, in-house staffing and ability to leverage AI across the marketing stack and the customer experience.
Interviewee
Yogi Jashnani, CMO, Advance Auto Parts 
Interviewer
Steve Smith, VP, Editorial Director, Events, MediaPost 
10:45 AM
Coffee Break
11:15 AM
Presentation: It’s a Marathon and a Sprint, Building Creative Agency Data Capabilities
While data has always been a part of creative agency process, the rapidly evolving landscape around data and brand building demands new capabilities.  We’ll share our journey so far, how we’re building for the long term while delivering immediate impacts and what it means for our process, our people and our client brands.
Presenter
Josh Ehart, EVP, Chief Data Officer, EnergyBBDO 
11:30 AM
Panel: Programmatic Branding: Thinking Beyond Performance

The early promise of programmatic was that it would make the Web more attractive to bigger brand budgets. But have marketers really moved beyond using this channel as more than a DM tool? What do programmatic brand strategies look like? How are they targeted, messaged and measured? How are planners using programmatic audience selection alongside performance, balancing broader targeting with in-market targets? We ask our panel of media buyers and planners to share best examples and practices.

Moderator
Rob Jayson, EVP, Insights & Analytics, USIM 
PanelistS
Brooke Abney, Director, Video Center of Excellence, Omnicom Media Group 
Josh Ehart, EVP, Chief Data Officer, EnergyBBDO 
12:00 PM
Roundtables

The Business Objective As KPI - Matt Sweeney, CEO, NA, Xaxis
Programmatic Branding - Brooke Abney, Director, Video Center of Excellence, Omnicom Media Group
Building the Better AdTech Stack - Jamie Power, Chief Operating Officer, one2one Addressable, Cadent

12:45 PM
Lunch
Golf at the private Sanctuary Course
Kayaking
Tarpon Fishing
One on One Meetings scheduled for select attendees. Invites are on a case by case basis so please check your inbox.
6:30 PM
Aboard the famous Lady Chadwick
8:00 PM
Dinner ReceptionKings Crown Lawn

Friday, 05/03

7:00 AM
Day 2: Emerging Brands, Emerging Channels, Emerging Tech
Captiva Ballroom

Programmatic technologies are over a decade old but new forces are bringing fresh perspectives to their use. On Day 2 of the Summit we follow emerging direct-to-consumer brands as they build brands via performance media. We also take the measure of the newest member of the ad oligopoly, Amazon. And we follow the money into data investments and try to track the ROI.

8:00 AM
Breakfast
8:15 AM
Sponsor Breakfast Presentation
9:00 AM
Keynote: Data Strategy: Starts with First-Party Data
Learn how Dell shifted its focus back to their most valuable marketing asset, first-party CRM data, to enable personalized cross-channel customer experiences and deliver business results.
Keynote
Jeremy Parker, Global DMP Audience Manager, Dell 
9:30 AM
Case Study: Think Like a DTC, Act like a CPG
One thing is for certain, no matter what vertical you are in there are always opportunities to learn and reapply from one another.  In CPG we have long salivated over the remarkable advantages DTCs have over Consumer Packaged Goods Companies.  CPGs must work with 3rd parties to activate, measure and analyze data that revolves around our most prized possession… The consumer.  Come hear how Hershey’s has taken a page out of DTCs book and unlocked the “sweet spot” found when Media Technology, Business, and the Consumer all merge together to drive successful outcomes.
Presenter
Ashlee Carlisle, Media Audience Strategy & Activation, The Hershey Company 
10:00 AM
Q&A: Life Extension's Data-Driven LifeCycle Journey
Moving from one-size-fits-all to marketing into personalized customer journeys is a journey in itself. Premium supllements brand Life Extension shares the lessons learned. About understanding your own data before you try to segment it. About proper profiling. About moving beyond transactional relationships with customers. And about reorganizing internally to work across if not take down the silos.
Interviewee
Farrah Interdonato, Senior Manager, Customer Lifecycle Marketing, Life Extension 
Interviewer
Steve Smith, VP, Editorial Director, Events, MediaPost 
10:30 AM
Coffee Break
11:00 AM
Panel: Data ROI: Bean-Counting the Data Rush

Marketers are increasing their investment in data by double digits annually, by some estimates topping $15 billion in the US alone. Is anyone measuring the ROI of this investment, let alone its impact on marketing and business outcomes? We explore how marketers are gauging their investments in data, vetting it for quality, recency, incremental value. How is data acquisition being tied not only to media but to a range of other marketing goals?

Moderator
Ashley Evenson, Director, Ciceron Digital Media Group 
PanelistS
Ahmed Al-Waili, Director, Programmatic, Data & Insights, Active International 
Pietro Bartoli, VP/Director of Programmatic, Digitas 
Liza Paley, Associate Director, Performance Media, Omnicom Media Group 
11:45 AM
Roundtables

Leveraging First-Party Data - Jeremy Parker, Global DMP Audience Manager, Dell
The ROI of Data - Pietro Bartoli, VP/Director of Programmatic, Digitas
Act Like a DTC
- Ashlee Carlisle, Media Audience Strategy & Activation, Hershey

12:30 PM
Lunch
Golf - 9 hole Executive course at South Seas
Catamaran Charter Remote Island Hop
6:30 PM
Cocktail PartyQuarterdeck at the Marina - north side
7:30 PM
Dinner ReceptionQuarterdeck at the Marina - north side

Saturday, 05/04

7:00 AM
Day 3: After Display
Captiva Ballroom

Automated advertising and audience buying launched into podcasting and out-of-home this year. We end the Summit leaning forward into how programmatic combines with and extends into these channels. We explore how mobile devices especially are knitting together a new range of audio, physical and video ad platforms.

8:00 AM
Breakfast
9:00 AM
Keynote: Building an Audience Strategy

In order to supercharge a growth strategy, Chobani re-oriented its media strategy to become audience-led. As the Chobani team started focusing on a new audience-first media funnel, the brand kept a keen eye on costs in order to maximize ROI. Sydney Friedkin explores their ongoing process – of finding the right data sources, learning when and how to leverage data and avoid overcomplication, and finding the right time/place/message formula for a 1:1 marketing experience.

Keynote
Sydney Friedkin, Digital and Marketing Analytics Manager, Chobani 
9:30 AM
Presentation: From Programmatic Video to Audio
Presenter
Jarod May, Senior Manager, Programmatic Media, TechStyle Fashion Group 
10:00 AM
Panel: Trending: Reflections on Data and Programmatic
Several Summit members reflect on the trends, insights and paths forward most discussed on and off stage at the summit.
Moderator
Steve Smith, VP, Editorial Director, Events, MediaPost 
PanelistS
Rob Jayson, EVP, Insights & Analytics, USIM 
Jamie Power, COO Addressable & Head of Analytics, Cadent 
Brian Stone, Sr. Director, Enterprise Sales, Beeswax 
10:30 AM
Roundtables

Building an Audience Strategy - Sydney Friedkin, Digital and Marketing Analytics Manager, Chobani
Video and Audio 
- Jarod May, Senior Manager, Programmatic Media, TechStyle Fashion Group

11:00 AM
Conference Concludes

Venue

South Seas Island Resort, Captiva Florida
5400 Plantation Road
Captiva Island, Florida, 33924
Registered attendees of the Summit may book accommodations at The Resort at Squaw Creek at a discounted group rate. To book within our room block at the discounted rate please use the following link: Data & Progammatic Summit.
Download a PDF of our ground transportation choices. The closest airport is RSW Southwest Florida International Airport. There will also be a Hertz rental on property which you can reach at 239-209-8031.

Escape to a tranquil tropical-island destination along the Florida Gulf Coast, where time abides by a softer tempo and nature remains truly unspoiled. Discover South Seas Island Resort – a serene village and wildlife sanctuary unto itself – marked by white-sand beaches, coastal waters that glisten with endless shades of blue, and boundless opportunity for family adventure.

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.