Wednesday, 05/01
Thursday, 05/02
Let's start this engine with the fuel that runs it - data. As investment into all "parties" of data accelerates, how are marketers measuring ROI, using it as a profit rather than a cost center, and tying their data+ad spend to actual business outcomes, and not just impressions?
- MC
- Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm
- Keynote
- Missy Pearce Nadler, Head of Media, North America, Electronic Arts
Linking digital spend to specific business outcomes, custom KPIs, has become an attractive goal for next generation metrics. But what does "optimizing to business outcomes" really mean and what does it look like in practice? How are media planners and analysts actually building these gauges of success up front? And how is it changing the relationship between agency and client, advertising and marketing?
- Moderator
- Hoan Tchen, Senior Digital Strategist, Programmatic, AARP
- PanelistS
- Bryan Benavides, Director of Digital Marketing, Abt Electronics @bryanbenavides
- Kevin Howard, Senior Director, Digital Marketing, Ally Financial Inc.
- Matt Sweeney, Chief Investment Officer, GroupM
- Interviewee
- Yogi Jashnani, Chief Commercial Officer, Ideal Image
- Interviewer
- Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm
- Presenter
- Josh Ehart, EVP, Chief Data Officer, EnergyBBDO
The early promise of programmatic was that it would make the Web more attractive to bigger brand budgets. But have marketers really moved beyond using this channel as more than a DM tool? What do programmatic brand strategies look like? How are they targeted, messaged and measured? How are planners using programmatic audience selection alongside performance, balancing broader targeting with in-market targets? We ask our panel of media buyers and planners to share best examples and practices.
- Moderator
- Rob Jayson, EVP, Insights & Analytics, USIM
- PanelistS
- Brooke Abney, Director, Video Center of Excellence, Omnicom Media Group
- Josh Ehart, EVP, Chief Data Officer, EnergyBBDO
The Business Objective As KPI - Matt Sweeney, CEO, NA, Xaxis
Programmatic Branding - Brooke Abney, Director, Video Center of Excellence, Omnicom Media Group
Building the Better AdTech Stack - Jamie Power, Chief Operating Officer, one2one Addressable, Cadent
Friday, 05/03
Programmatic technologies are over a decade old but new forces are bringing fresh perspectives to their use. On Day 2 of the Summit we follow emerging direct-to-consumer brands as they build brands via performance media. We also take the measure of the newest member of the ad oligopoly, Amazon. And we follow the money into data investments and try to track the ROI.
- Keynote
- Jeremy Parker, Global DMP Audience Manager, Dell
- Presenter
- Ashlee Carlisle, Media Audience Strategy & Activation, The Hershey Company @Cloud_Carlisle
- Interviewee
- Farrah Interdonato, Senior Manager, Customer Lifecycle Marketing, Life Extension
- Interviewer
- Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm
Marketers are increasing their investment in data by double digits annually, by some estimates topping $15 billion in the US alone. Is anyone measuring the ROI of this investment, let alone its impact on marketing and business outcomes? We explore how marketers are gauging their investments in data, vetting it for quality, recency, incremental value. How is data acquisition being tied not only to media but to a range of other marketing goals?
- Moderator
- Ashley Evenson, Director, Emerging Media and Ad Solutions, Ciceron Digital Media Group @theadtechgirl
- PanelistS
- Ahmed Al-Waili, Director, Programmatic, Data & Insights, Active International
- Pietro Bartoli, VP/Director of Programmatic, Digitas
- Liza Paley, Associate Director, Performance Media, Omnicom Media Group
Leveraging First-Party Data - Jeremy Parker, Global DMP Audience Manager, Dell
The ROI of Data - Pietro Bartoli, VP/Director of Programmatic, Digitas
Act Like a DTC - Ashlee Carlisle, Media Audience Strategy & Activation, Hershey
Saturday, 05/04
Automated advertising and audience buying launched into podcasting and out-of-home this year. We end the Summit leaning forward into how programmatic combines with and extends into these channels. We explore how mobile devices especially are knitting together a new range of audio, physical and video ad platforms.
In order to supercharge a growth strategy, Chobani re-oriented its media strategy to become audience-led. As the Chobani team started focusing on a new audience-first media funnel, the brand kept a keen eye on costs in order to maximize ROI. Sydney Friedkin explores their ongoing process – of finding the right data sources, learning when and how to leverage data and avoid overcomplication, and finding the right time/place/message formula for a 1:1 marketing experience.
- Keynote
- Sydney Friedkin, Digital and Marketing Analytics Manager, Chobani
- Presenter
- Jarod May, Senior Manager, Programmatic Media, TechStyle Fashion Group
- Moderator
- Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm
- PanelistS
- Rob Jayson, EVP, Insights & Analytics, USIM
- Jamie Power, COO Addressable & Head of Analytics, Cadent
- Brian Stone, Sr. Director, Enterprise Sales, Beeswax
Building an Audience Strategy - Sydney Friedkin, Digital and Marketing Analytics Manager, Chobani
Video and Audio - Jarod May, Senior Manager, Programmatic Media, TechStyle Fashion Group
