Programmatic Everywhere: The Data-Driven Generation

 

Live from Data & Programmatic Insider Summit

Wednesday, August 22

6:30 PMOutside at Pavilion

Thursday, August 23

8:00 AMAlpine Ballroom
Registration & Breakfast
8:15 AM
Sponsor Breakfast Presentation
Watch Video
8:50 AMAlpine Ballroom
Day 1: Branding and Performance
9:00 AM
Opening Remarks
MC
Steve Smith, VP, Editorial Director, Events, MediaPost
Watch Video
9:15 AM
Keynote Q&A: Flipping the Model: A Bottom-Up Approach to Planning
Keynote
Paul Gelb, Head of Programmatic & Social, Bayer
Interviewer
Steve Smith, VP, Editorial Director, Events, MediaPost
Watch Video
9:45 AM
Panel: Solving for First Party Data
Moderator
Nina Lentini, Columnist, MediaPost
PanelistS
Evan Hanlon, President, [m]PLATFORM US
Dillon Lockett, VP, Head of Display, iProspect US
Libby Snead, Director of Marketing, Avvo
Watch Video
10:30 AM
Watch Video
11:00 AM
Case Study Interview: Digital & Data Make 174 Year Old Beer Relevant to the Next Generation
IntervieweeS
Jillian Davis, Director of Marketing Technology, Pabst Brewing Company
Trisha Stecker, Director of Channel Strategy & Digital Media, RR Partners
Interviewer
Steve Smith, VP, Editorial Director, Events, MediaPost
Watch Video
11:30 AM
Panel: Can Programmatic Build Brand?
Moderator
Lora Parker, Vice President of Media Services, PMG
PanelistS
Ahmed Al-Waili, Director, Programmatic, Active International
Melissa Bonnick, SVP Programmatic Strategy, Havas Media Group
Rob Jayson, EVP, Insights & Analytics, USIM
Yuting Zhang, Senior Strategist, Search & Programmatic, The Media Kitchen
Watch Video
12:15 PM
Roundtables
1:00 PM
Lunch
1:10 PM
Sponsor Luncheon Presentation
2:00 PM
Afternoon Activities
5:00 PMAlpine Ballroom

Friday, August 24

8:00 AMAlpine Ballroom
Breakfast
8:50 AMAlpine Ballroom
Day 2: Programmatic Next
9:00 AM
Keynote Q&A: Targeting the Post-Channel Customer
Keynote
Evan Barocas, Senior Online Advertising Specialist, Nordstrom
Interviewer
Steve Smith, VP, Editorial Director, Events, MediaPost
Watch Video
9:30 AM
The Programmatic Ether: Audio, Voice, OOH
Moderator
Shannon Bartholemy, Director, Digital Strategy, Ocean Media
PanelistS
Moriah Lynch, Senior Strategist, The Media Kitchen
Clayton McLaughlin, SVP, Ecselis Managing Director US, Havas Media
Natalie Silvagni, Director, Digital Media and Innovation, Quigley-Simpson
Watch Video
10:00 AM
Case Study: Keys to Unlocking Your DMP
Presenter
Hoan Tchen, Senior Digital Strategist, Programmatic, AARP
Watch Video
10:30 AM
Watch Video
11:00 AM
Panel: Performance Video: Tell Stories, Do The Math
Moderator
George Leon, Chief Strategy Officer, HawthorneDirect
PanelistS
Benton Crane, CEO, Harmon Brothers
Shannon Marcotte, Director, Performance Marketing, Sunbasket
Swapnil Patel, Executive Director, Media, McKinney
Watch Video
11:45 AM
Keynote: The Journey of Marketing and Media Effectiveness: Enacting Change In Large Organizations
Keynote
Chris Cable, Director, Data, Analytics and Strategic Planning, Diageo
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12:15 PM
Roundtables
1:00 PM
Lunch
1:10 PM
Sponsor Luncheon Presentation
Watch Video
2:00 PM
Afternoon Activities
6:30 PMGolf Course
7:30 PMSpa Deck

Saturday, August 25

8:00 AMAlpine Ballroom
Breakfast
8:40 AMAlpine Ballroom
Day 3: Brass Tactics
8:45 AM
Keynote: Valuing Context and Character Over Clicks and Conversions
Keynote
Brittany Mitchell, Marketing Manager, State Farm
Watch Video
9:15 AM
Panel: New Dynamic: First Price, Header Bidding, Bid-Shading - What Buyers Should Know
Moderator
Lee Elliot, Vice President, Digital Media, VaynerMedia
PanelistS
Ed Camargo, VP of Paid Digital Media & Programmatic Lead, PMX
Ben Hovaness, Executive Director, Digital Activation, Hearts & Science
Watch Video
9:45 AM
Presentation: Media At The Speed Of Politics
Presenter
Abe Adams, Managing Partner, Targeted Victory
Watch Video
10:30 AM
Roundtables
11:30 AM
Conference Concludes

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