Brands leave money on the table by overlooking the power of underserved consumers. From investing in purpose driven programmatic supply chain partners to providing relevant targeted messaging, let’s discuss how brands can use targeting tools and dynamic creative to find some of the most loyal, digitally savvy audiences just waiting to be served?

In 2020, digital media buyers had to plan how to begin preparing advertisers for cookie deprecation, requiring predications about where to focus both short-term and long-term efforts of their clients. Four years later, how have those predictions held up? Manny Hernandez will explore the current state of cookieless preparation from the buy-side perspective. We'll review the solutions currently being tested by marketers and will share initial learnings and observations.

When third-party cookies finally go away, how will it impact your targeting and growth plans? Let's discuss.

Illicit Elixirs is a start-up beverage company going up against some of the largest brands in the US. So what can they do to compete? Outsmart them. Hear how the functional sparkling juice drink and their digital agency, Ciceron, are championing a fusion of data intelligence, AI and even generative creative in a go-to-market strategy that's punching way above the brand's weight class.