Let's start this engine with the fuel that runs it - data. As investment into all "parties" of data accelerates, how are marketers measuring ROI, using it as a profit rather than a cost center, and tying their data+ad spend to actual business outcomes, and not just impressions?
Programmatic technologies are over a decade old but new forces are bringing fresh perspectives to their use. On Day 2 of the Summit we follow emerging direct-to-consumer brands as they build brands via performance media. We also take the measure of the newest member of the ad oligopoly, Amazon. And we follow the money into data investments and try to track the ROI.
Automated advertising and audience buying launched into podcasting and out-of-home this year. We end the Summit leaning forward into how programmatic combines with and extends into these channels. We explore how mobile devices especially are knitting together a new range of audio, physical and video ad platforms.