August 25 - 26, 2020
Virtual Event

Programmatic

Live Event Coverage

Full Coverage of the Summit >>

Agenda

Tuesday, 08/25

Day 1 - Emergency Planning

How did the data-driven ad economy experience and best respond to the crisis? We open the summit sharing best learnings from the crisis about what happened to media budgets during the crisis, how automation adjusted to a new cultural tone, and where buyers found the inventory they needed.

12:30 PM ET
Opening Remarks
Guest Host
Ashley Evenson, Director, Emerging Media and Ad Solutions, Ciceron Digital Media Group 
MC
Steve Smith, VP, Editorial Director, Events, MediaPost 
12:40 PM ET
Keynote Q&A: Politics Is About To Eat the Internet

A tsunami of cash on behalf of hundreds of brands is about to eat your inventory, inflate prices, flood the zone. Politicians and PACs may spend more money in a shorter time span than at anytime in Internet history. But what is the plan? Where will the money go, into which media, with what targeting and to what effect? GMMB is the agency that the Democratic Party and candidates up and down their ticket have gone to for many cycles. We explore with them what has been learned and implemented in the last two election cycles about the role digital media really plays in driving behaviors – which channels will they lean on and how? Meanwhile, outside of the Beltway, how will the political season constrain other brands's plans.

Interviewee
Erica Monteith, SVP, Paid Media, GMMB 
Interviewer
Steve Smith, VP, Editorial Director, Events, MediaPost 
1:05 PM ET
Panel: The Next Normal: Rethinking Relevance, Messaging and Context Beyond the Crisis

How do you plan when media, consumer patterns, the economy itself are in flux? How are brands and media buyers rethinking their digital campaigns through 2020 and into 2021? What is the new normal?

Moderator
Lisa Singer, Event Editorial Manager, MediaPost 
PanelistS
Brian Bochner, Senior Manager, Performance & Growth Marketing, Feather 
Michael Melia, Media Director, Dashlane 
Dan Williams, CRO, 3 Day Blinds 
1:30 PM ET
Trivia Contest
1:40 PM ET
Case Study: The Method is the Message
The best defense in an emergency is having a solid media strategy already in place that is aligned with company methodology. Joybird VP of Marketing Eric Tsai argues that strategy comes from understanding the media ecosystem and gaining an edge with a brand’s unique strengths – product, experience, ethos, and pricing – and minimize weaknesses. Eric shows how the company establishes metrics that align with its business model. Spolier alert: CPC/CPM don’t matter anymore.
Presenter
Eric Tsai, VP, Marketing and Analytics, Joybird 
2:00 PM ET
Roundtables

Lessons from the Crisis
Leveraging Retail Ad Inventory

2:00 PM ET
Roundtable: Lessons from the Crisis

How did you advertisers and media buyers rethink both your media and creative strategies as a result of the crisis? And what did we learn about emergency response itself that can be brought forward into the next crisis?

Featuring
Melissa Bonnick, SVP, Client Results, Dentsu Aegis Network, Programmatic 
Abigail Mallick, Online Marketing Manager, Penguin Random House 
Joe Weaver, President & CEO, PROMATICA 
James Wilson, Growth Marketing Manager, Beardbrand 
2:00 PM ET
Roundtable: Behind Garden Walls: Navigating the Platforms
Facebook, Google, Amazon, YouTube, retail ad networks - oh my. The platforms remain in flux, often changing the ways in which clients target and segment, share and derive data from their campaigns. Media buyers and planners discuss how they are experiencing and managing the ever-changing garden walls.
Featuring
Karim Kanji, Director, Social and Emerging Media, Active International 
Eric Tsai, VP, Marketing and Analytics, Joybird 

Wednesday, 08/26

Day 2 - Tracking In a Cookieless World

It's Data Day at the Summit. We explore how buyers adjust to the looming cookieless world, how they are valuing the data they do acquire and how location may trump identity in many cases.

12:30 PM ET
Welcome Back - Data & Programmatic Marketer Survey Report
12:40 PM ET
Keynote Q&A: Inventing an Audience: Lionsgate Hunts for the New Moviegoer
When movie theatres shuttered, Hollywood had to make a whiplash pivot to PVOD. But was there really an audience for higher-priced first-run features by stream? Lionsgate’s Elizabeth Kim shows us how their team mixed up a data cocktail to profile and pursue a different kind of moviegoer.
Interviewee
Elizabeth Kim, D2C & Data Manager, Lionsgate 
Interviewer
Steve Smith, VP, Editorial Director, Events, MediaPost 
1:05 PM ET
Panel: Identity As A Strategy: Planning the Cookie-less Future

Even before Covid-19, data-driven advertising was facing a perfect storm over cookie-based tracking. We know the drill, but what is the plan? For tracking and targeting consumers reliably across channels? To mix and match first- and third-party data to establish identity? To measure across incompatible metrics? We explore what a long-term brand strategy for privacy, data management and hygiene looks like in a post-cookie world.

Moderator
Lisa Singer, Event Editorial Manager, MediaPost 
PanelistS
Keri​ Drengler, Managing Director, Digital, m/SIX 
Freddie Liversidge, Global Director of Digital Activation, HP 
Andrew Ronnfeldt, Manager, Digital Marketing – Paid Social & Display, Sprint 
1:30 PM ET
Sponsor Spotlight Presentation
1:40 PM ET
Case Study: Crunching the Map: Crunch Fitness’s Geo-Targeting Workout

Facing increasing competition at both the high and low end of the market, Crunch Fitness needed to create greater focus with their marketing communications.  Greater focus on each gym with customized geo-location trading zones; greater focus on audience with 1st party data seeded segments; greater focus on messaging with customized creative served to different segments all contributed to significantly improved lead gen costs.  Chad and Melissa will outline how it happened and Crunch Fitness’s plans for the future as the market slowly opens up again.

PresenterS
Melissa Sierra, SVP, Group Strategy Director, USIM 
Chad Waetzig, EVP of Marketing and Branding, Crunch Fitness 
2:00 PM ET
Roundtables

How Much is That Data In the Window?  Managing the Data Layer
Leveraging Data Driven TV's Big Moment

2:00 PM ET
Roundtable: How Much is That Data In the Window? Managing the Data Layer

Predicting the incremental value of the data layer on a media buy is becoming more complex than ever. The sheer volume of bids and CPM variables can be overwhelming. So how are media buyers ensuring they are getting their money's worth from data providers, vetting for quality and hygiene?

Featuring
Derrick Brent, Marketing Consultant, Cut Golf 
Clayton McLaughlin, SVP, Head of Media Investments, iCrossing 
2:00 PM ET
Roundtable: Leveraging Data Driven TV's Big Moment

CTV was the big winner in mindshare shifts during the pandemic lockdown. But what did the surge in inventory, usage and media buying tell us about the fastest growing category of TV buying?

Featuring
Elizabeth Kim, D2C & Data Manager, Lionsgate 
Sarah Koch, VP, Programmatic Strategy, Havas Media 
Matt Myers, Head of Customer Acquisition, Haven Life 
Jia Zhou, Director of Programmatic, Essence Global