Captiva Island, FL - May 1 - 4, 2019

Data-Driven Outcomes: The Next Programmatic

Live Event Coverage

Agenda

Wednesday, 05/01

6:30 PM

Thursday, 05/02

7:00 AM
Day 1: Data as a Strategy
Captiva Ballroom

Let's start this engine with the fuel that runs it - data. As investment into all "parties" of data accelerates, how are marketers measuring ROI, using it as a profit rather than a cost center, and tying their data+ad spend to actual business outcomes, and not just impressions?

8:00 AM
Registration Opens and Breakfast
12:45 PM
Lunch
Tarpon Fishing
Golf at the private Sanctuary Course
Kayaking
One on One Meetings scheduled for select attendees. Invites are on a case by case basis so please check your inbox.
6:30 PM
Aboard the famous Lady Chadwick
8:00 PM
Dinner ReceptionKings Crown Lawn

Friday, 05/03

7:00 AM
Day 2: Emerging Brands, Emerging Channels, Emerging Tech
Captiva Ballroom

Programmatic technologies are over a decade old but new forces are bringing fresh perspectives to their use. On Day 2 of the Summit we follow emerging direct-to-consumer brands as they build brands via performance media. We also take the measure of the newest member of the ad oligopoly, Amazon. And we follow the money into data investments and try to track the ROI.

8:00 AM
Breakfast
8:15 AM
Sponsor Breakfast Presentation
12:45 PM
Lunch
Golf - 9 hole Executive course at South Seas
Catamaran Charter Remote Island Hop
6:30 PM
Cocktail PartyKings Crown Lawn
7:30 PM
Dinner ReceptionQuarterdeck at the Marina

Saturday, 05/04

7:00 AM
Day 3: After Display
Captiva Ballroom

Automated advertising and audience buying launched into podcasting and out-of-home this year. We end the Summit leaning forward into how programmatic combines with and extends into these channels. We explore how mobile devices especially are knitting together a new range of audio, physical and video ad platforms.

8:00 AM
Breakfast
8:15 AM
Sponsor Breakfast Presentation
10:45 AM
Conference Concludes