Data Driven Advertising Comes of Age

 

Live from Data & Programmatic Insider Summit

Wednesday, March 7

6:30 PMWildflower Atrium

Thursday, March 8

8:00 AMRoom Royal A
Registration & Breakfast
8:15 AM
Sponsor Breakfast Presentation
Watch Video
8:30 AMCaptiva Ballroom
Day 1: Data-Driven Strategy 2018
9:00 AM
Opening Remarks
MC
Steve Smith, VP, Editorial Director, Events, MediaPost
9:15 AM
Keynote: Punching Above Your Weight: popchips’ Contender Story
Keynote
Marc Seguin, CMO, popchips
Watch Video
9:45 AM
Panel: The New Dynamics of Trading
Moderator
Brad Simms, CEO and President, GALE Partners
PanelistS
Ashley Evenson, Director, Ciceron Digital Media Group
Sargi Mann, EVP, Digital Strategy, Havas Media Group
Caleb Pinkerton, Digital Media Director, KSM South
Dr. Ram Singh, EVP, Analytics & Technology, Performics
Watch Video
10:30 AM
Watch Video
11:00 AM
Presentation: The Better Programmatic Experience
Presenter
Craig Kelly, Group Product Manager, Marketing, Overstock
Watch Video
11:30 AM
Sailing the Amazon: Navigating The New Inventory
Moderator
Luke Lambert, Head of Performance Media, OMD Chicago
PanelistS
Jacob Band, Senior Strategist, The Media Kitchen
Megan Conahan, EVP, Direct Agents
Arielle Heyman, Digital Marketing Manager, Mustela
Watch Video
12:15 PM
Roundtables
1:00 PM
Lunch
2:00 PM
Afternoon Activities

Friday, March 9

8:00 AMRoom Royal A
Breakfast
8:30 AM
Day 2: The Better Programmatic Experience
8:45 AM
Presentation: Tilted Landscape: Mobile Video in 2018
Presenter
Chris Daley, Senior Manager, Digital Media, UPMC Health Plan
Watch Video
9:15 AM
Data Driven Video: The Online to TV Connection
Moderator
Maegan Moore, Digital Media Manager, Sony Corporation
PanelistS
Meghan Grienenberger, Associate Partner, Director of Media, VSA Partners
Trisha Stecker, Digital Associate Media Director, RR Partners
Ly Tran, Chief Media Officer, Proof Advertising
Watch Video
10:00 AM
Keynote: E2E Is The Real Holy Grail: A Dell Use Case
KeynoteS
Jessie Dawson, Director, Digital Marketing, Dell Technologies
Atul Singh, Head of Programmatic, Dell
Watch Video
10:30 AM
Coffee Break
10:45 AM
Keynote: Minimizing Brand Risk to Maximize Impact and ROI
Keynote
George Musi, Executive Vice President – Chief Data, Analytics & Insights Officer, Blue 449
Watch Video
11:15 AM
Panel: What Does A Better Programmatic User Experience Look Like
Moderator
Brooke Willaby, Advertising Director, Push Digital
PanelistS
Deniz Kahriman, Associate Digital Media Director, Quigley Simpson
Jim Napolitano, Senior Vice President, Managing Director, Organic
Orchid Richardson, VP & Managing Director, Data Center of Excellence, IAB
Danial Rushton, Solutions Consulting Director, Publicis Media
Watch Video
12:00 PM
Roundtables
1:00 PM
Lunch
2:00 PM
Afternoon Activities
9:30 PM
Late-Night on the Town

Saturday, March 10

8:00 AMRoom Royal A
Breakfast
8:30 AM
Day 3: High Tech, High Art
8:45 AM
Keynote Interview: Demystifying the Stack
Interviewee
Mark Ortiz, National Interactive Marketing Manager, American Honda Motor Company, Inc.
Interviewer
Steve Smith, VP, Editorial Director, Events, MediaPost
9:15 AM
Panel: Do Marketers Need an AI/ML "Strategy?"
Moderator
James Lanyon, VP, Srategy & Innovation, T3
PanelistS
Jenessa Carder, Associate Strategy Director, Isobar
Whitney Fishman Zember, Managing Partner, Innovation and Consumer Technology, Wavemaker
Eric Perz, VP, Director of Data Science, Marc USA
Kate Rush Sheehy, Group Director Strategy, R/GA
Watch Video
9:45 AM
Coffee Break
10:00 AM
Q&A: AI and Agencies
Interviewee
Justin Thomas-Copeland, President, RAPP-NY
Interviewer
Ross Fadner, Director, Event Programming, MediaPost
Watch Video
10:30 AM
Roundtables
11:00 AM
Conference Concludes

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