SVOD, AVOD, CTV, TikTok, Mobile, and more offer publishers with an explosion of video distribution opportunities...and black holes. But how do media companies build audiences on the infinite grids of OTT How are they leveraging their other touchpoints to drive awareness? Should you be ready to invest in paid media on the target platform, or are there more affordable alternatives? Their existing audiences? Email, organic social, other video channels? What role does program frequency, length, dayparting play in creating loyalty and viewing habits? And what does success and scale look like in such a fragmented environment?
- Moderator
- Andrew Budkofsky, Co-Founder & CEO, Brand Further
- PanelistS
- Amanda Dameron, Chief Digital Content Officer, Meredith Corporation’s National Media Group
- Seth Ladetsky, Senior Vice President, Client Partnerships and Head of Digital Sales Strategy, Turner Sports
- Eric Svenson, Sr. Director of Digital Marketing, The E.W. Scripps Company