June 1 - 4, 2022
Nashville, TN

Event Sponsors

Agenda

Wednesday, 06/01

6:30 PM Central
7:30 PM ET
Welcome Cocktails The Lawn

Thursday, 06/02

8:00 AM Central
9:00 AM ET
Coffee Service Available The Great Room Foyer
8:15 AM Central
9:15 AM ET
VIP 1:1 Meetings Manor I & II
9:00 AM Central
10:00 AM ET
Breakfast Buffet Opens The Great Room Foyer
9:35 AM Central
10:35 AM ET
Opening Remarks The Great Room
MC
Steve Smith, VP, Editorial Director, Events, MediaPost 
9:45 AM Central
10:45 AM ET
Keynote: Scaling Audience and Revenue: The Arena Model The Great Room
Legacy media brand Sports Illustrated turned around its market share, moving from #13 to #4 in sports through content and audience development, channel development and brand-focused direct sales. Rob shares lessons learned from building the 100-site Fan Nation network, accelerating growth through breaking and trending news, video and evergreen content and then monetizing them with direct brand sales and affiliate commerce. This foundation is being extending to new arenas via TheStreet.com and the recent acquisition of AMG/Parade.
Keynote
Rob Barrett, President, Media, The Arena Group 
10:10 AM Central
11:10 AM ET
Case Study: The Business of Digital Video in a Shifting Media Landscape The Great Room
NowThis pioneered social video news distribution to capture young audiences where they spend time. Publisher Athan Stephanopoulos explores how to be agile in the face of a constantly changing landscape and where consumption is happening as well as the challenge of monetization models that have yet to catch up to audiences.
Presenter
Athan Stephanopoulos, Publisher, NowThis/Vox 
10:30 AM Central
11:30 AM ET
Sponsor Spotlight and Coffee Break The Great Room
11:00 AM Central
12:00 PM ET
Panel: The Two-Year Plan: Sustainable Revenue Strategies for 2024 The Great Room
As many publisher look beyond survival towards sustainability, how are they setting their organization up for longer term success in integrating revenue streams? What does the overall revenue strategy look like as senior executives plan their investments and anticipate sources of growth over the next two years? What are they planning for the evolving ad opportunities? For direct-to-consumer income? For e-commerce? For consolidation and M&A? For TV and Video? For licensing and partnerships? What do they expect the pie to look like in two years?
Moderator
Deborah Kadetsky, SVP, Marketing & Partner Development, SHE Media 
PanelistS
Garrett Bewkes, Publisher, National Review 
Bonnie Fuller, President and Editor in Chief, Hollywood Life 
Alex Magee, CRO, Savage Ventures 
11:30 AM Central
12:30 PM ET
Case Study: What Web3 Means for Brands: Playboy in the Metaverse The Great Room
The metaverse is a thrilling new creative space for brands and publishers to redefine relationships with audiences and consumers. But minting NFTs of iconic magazine covers or selling digital collectibles on the blockchain without a thoughtful narrative, consideration of the Web3 ethos, or respect for the cryptonative community won’t lead to success in this new world of tokenized assets. As early adopters of blockchain technology and successful art and  “Rabbitar” collectible project releases under her team’s belt, Playboy’s Web3 lead Liz Suman shares what Playboy has learned about setting up your brand for success in the early stages of Web3 and maximizing the potential of one of the most revolutionary technology shifts of our time.
Presenter
Liz Suman, VP of Art Curation and Editorial, Playboy Enterprises 
11:50 AM Central
12:50 PM ET
Roundtables: Selling Diversity to Advertisers The Great Room
Featuring
Alia Daniels, Co-Founder & Chief Operating Officer, Revry, Inc. 
Deborah Kadetsky, SVP, Marketing & Partner Development, SHE Media 
11:50 AM Central
12:50 PM ET
Roundtable: Is Web 3.0 All That?
Featuring
Liz Suman, VP of Art Curation and Editorial, Playboy Enterprises 
12:35 PM Central
1:35 PM ET
Lunch Pick-up
2:00 PM Central
3:00 PM ET
Brewery Tour (shuttle at 1:45pm)
Golf at Hermitage Course (shuttle at 1pm)
Tour of Third Man Records Studio (shuttle at 1:30pm)
6:30 PM Central
7:30 PM ET
Cocktail Party Funny Library Coffee Shop - 1st floor
7:30 PM Central
8:30 PM ET
Dinner Reception Maybelle Room - 1st floor

Friday, 06/03

8:00 AM Central
9:00 AM ET
Coffee Service Available The Great Room Foyer
8:15 AM Central
9:15 AM ET
VIP 1:1 Meetings Manor I & II
9:00 AM Central
10:00 AM ET
Breakfast Buffet Opens The Great Room Foyer
9:35 AM Central
10:35 AM ET
Welcome Back The Great Room
MC
Steve Smith, VP, Editorial Director, Events, MediaPost 
9:40 AM Central
10:40 AM ET
Keynote: Dotdash Meredith: Crafting the Digital/Legacy Future The Great Room
As the largest marriage of digital native and legacy media brands to date, but clearly not the last, Dotdash and Meredith offer a glimpse into the future of media. We explore with Alysia how the company is deciding to place its bets, the brands it has jettisoned and where it is doubling down. How is it putting first party data at the center and moving from simple audience segmentation to targeting intent and moments of need?
Keynote
Alysia Borsa, Chief Business Officer, President of Lifestyle, Dotdash Meredith 
10:05 AM Central
11:05 AM ET
Panel: You're All Streamers Now: Competing For Post-TV Dollars The Great Room
As the lines among TV, OTT, digital and social video blur, legacy print and Web publishers find themselves in direct competition with old and new TV, AVOD, YouTube aggregators, even TV manufacturers and TikTok influencers. How are these different video publishers assessing and competing with one another for the almighty video dollar?
Moderator
Trish Mikita, VP of Content, AccuWeather 
PanelistS
Alia Daniels, Co-Founder & Chief Operating Officer, Revry, Inc. 
Chris Fehrmann, Vice President, Digital Products, TEGNA Inc. 
Mike Richter, Vice President, Global Revenue Operations, CTV & Digital, Trusted Media Brands, Inc. 
10:35 AM Central
11:35 AM ET
Coffee/Networking Break The Great Room
11:05 AM Central
12:05 PM ET
Case Study: Meta-Publishing: How I Brought My Brand to Life Through a Big-Budget Amazon Prime Simulated Reality Show The Great Room
Ok, so you landed a deal to extend your media brand into an OTT streaming series on Amazon Prime. Now what? Ophira Edut shares her experience creating and filming “Cosmic Love,” a Bachelor-meets-astrology reality dating show debuting on Amazon Prime in August 2022. How can publishers monetize these deals most effectively and even transform their content from informational to experiential media in newer Web3 formats?
Presenter
Ophira Edut, CEO, AstroStyle 
11:30 AM Central
12:30 PM ET
Case Study: Experimenting with Shoppable Video The Great Room
For a 220 years-young brand like the New York Post, innovation, adaptation and diversification are essential. The Post Digital Network now spans print, digital, video, audio, social, television and commerce. Product innovation continues to be a key focus for the Post. Shannon will share examples and learnings from the media company’s experimentation and testing of shoppable video, as it strives for success in this emerging medium.
Presenter
Shannon Toumey, VP of Strategy, Co-Head of Post Studios, New York Post 
11:45 AM Central
12:45 PM ET
Roundtable: Selling Into the Streaming Boom The Great Room
Featuring
Ophira Edut, CEO, AstroStyle 
11:45 AM Central
12:45 PM ET
Roundtable: The New Content Studio The Great Room
Featuring
Shannon Toumey, VP of Strategy, Co-Head of Post Studios, New York Post 
12:30 PM Central
1:30 PM ET
Sponsor Lunch Presentation The Great Room
2:00 PM Central
3:00 PM ET
Historic Nashville City Walking Tour
Axe Throwing at Bad Axe
Skyline Kayak Tour on the Cumberland River
6:30 PM Central
7:30 PM ET
Cocktail Party Sambuca Nashville (a quick 10 minute walk from the hotel)
7:30 PM Central
8:30 PM ET
Dinner Reception Sambuca Nashville (a quick 10 minute walk from the hotel)

Saturday, 06/04

8:30 AM Central
9:30 AM ET
Coffee & Breakfast Buffet Opens The Great Room Foyer
9:00 AM Central
10:00 AM ET
Panel: First-Party Advantage? That Post-Cookie Strategy Panel The Great Room
Cookie and data deprecation seem to favor media brands by enhancing the value of the first-party data they are supposed to be best at harvesting. But are publishers really ready to gather, align and leverage their unique access to audiences effectively? We challenge our panel of publishers to share the concrete strategies they have implemented internally and in market that are successfully executing on this first-part advantage? What tools are working now to win in this next stage of media vs. platforms for advertisers?
PanelistS
Michael Dugan, CTO, G/O Media 
Kodi Foster, VP of Commercial, The Washington Post 
Featuring
Steve Smith, VP, Editorial Director, Events, MediaPost 
9:25 AM Central
10:25 AM ET
Case Study: When Tiny Is Big: NPR Sponsorship Leverages a Creator Squad The Great Room
Sometimes bigger is not better, especially when making smarter use of social amplification. For its Tiny Desk Contest, a small cadre of content creators was recruited to drive views and engagement for the NPR Music project on behalf of a major corporate sponsor. Lamar explores the ROI for this use of content creators vs. paid amplification and the tactics for sponsor integration and amplification that helped the program perform far beyond projections.
Presenter
Lamar Johnson, VP of Sponsorship Marketing, NPR 

Venue

Virgin Hotel
1 Music Square W
Nashville, Tennessee, 37203

Boutique Hotel in Downtown Nashville, and your place in Music City...
Nashville is legendary for food, fun, and more amazing music than you can possibly imagine. Just a few minutes away from downtown Nashville, Virgin Hotels Nashville is located right on historic Music Row and is steps away from the Gulch, Broadway, and Belmont & Vanderbilt University. Whether you’re looking to shop, listen to live music, catch a game at Bridgestone Arena, or stroll through the Midtown area, Virgin Hotels Nashville is the perfect destination for your getaway in Music City.
 
Virgin Hotel Nashville

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.