Sunday, 06/04
6:30 PM Central
7:30 PM ET
Welcome Cocktails
King Terrace
Monday, 06/05
7:45 AM Central
8:45 AM ET
Coffee Service Available
Canray Foyer
8:00 AM Central
9:00 AM ET
VIP 1:1 Meetings
Canray C - next to General Session room (by invitation only - please check email)
8:30 AM Central
9:30 AM ET
Breakfast Buffet Opens
Canray Foyer
9:15 AM Central
10:15 AM ET
Sponsor Breakfast Presentation
Canray Ballroom
9:35 AM Central
10:35 AM ET
Opening Remarks
Canray Ballroom
- MC
- Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm
9:45 AM Central
10:45 AM ET
Keynote: Culture Is The New KPI: Condé Builds a Multiverse
Having conquered the omnichannel video revolution with hundreds of series and pilots across eleven countries, how is a 130-year-old magazine publisher leaning into the next big thing? Deborah Brett discusses how its real-world Vogue World concept will serve as a template for Conde Nast in the multiverse and leveraging cultural connections between its consumers and brands.
- Interviewee
- Deborah Brett, Global Chief Business Officer, Digital, Condé Nast
- Interviewer
- Joe Mandese, Editor-in-Chief, MediaPost @jmandese
10:15 AM Central
11:15 AM ET
The New Audience Monetization Equation: Charting In Headwinds
As ad budgets shrink from economic uncertainty, what is the ad and audience monetization strategy now? Publishers are aiming for higher value niche audiences, new media channels, and ad products that leverage their first party data and higher quality environments to maintain growth against headwinds. But how do the emerging models add up to more than the sum of their parts? What does an integrated ad revenue model look like? Let's discuss.
- Moderator
- Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm
- PanelistS
- Guy Griggs, VP of National Sales, The New York Times
- Avi Zimak, Chief Revenue & Strategy Officer, The Arena Group
10:45 AM Central
11:45 AM ET
Sponsor Spotlight & Coffee Break
11:15 AM Central
12:15 PM ET
Case Study: The New Content+Commerce Equation: Full-Funnel Performance
In marrying the CNET brand with its performance marketing platform two years ago, Red Ventures started building a full-funnel approach to the content+commerce equation. Kerri Mason explains what the company has learned about the new arts of audience priming, using content to drive upper-funnel discovery, and creating a holistic marketing environment that serves a range of KPIs for both ad clients and affiliate revenue.
- Presenter
- Kerri Mason, SVP, Marketing, Red Ventures
11:35 AM Central
12:35 PM ET
Case Study: Triggering Kindness in the AI Neighborhood
Can generative AI make us better neighbors…and a stronger neighborhood platform? The local connections publisher NextDoor is offering members AI-powered writing tools that nudges them with a Kindness Reminder to help make the online environment more supportive and positive. Head of AI Qi He discusses how the publisher is crafting user-facing tools to drive better online experiences and what they have learned along the way.
- Presenter
- Qi He, Head of AI, VP, Engineering, Nextdoor
12:00 PM Central
1:00 PM ET
Roundtable: E-Comm 2.0
As publishers deepen their affiliate relationships with e-commerce partners to turn readers into buyers, what new content and partnership models are winning buy button clicks?
- Featuring
- Justin Davis, VP of Commerce and Subscription, IGN
12:00 PM Central
1:00 PM ET
Roundtable: Serving the Mid/Lower Funnel Advertiser
As major social and display platforms shift their models and data practices, how are major publishers capturing performance advertisers with new strategies and solutions?
- Featuring
- Estee Cross, Vice President, Head of National Sales, USA TODAY Network
12:00 PM Central
1:00 PM ET
Roundtable: Navigating AI
- Featuring
- Qi He, Head of AI, VP, Engineering, Nextdoor
12:45 PM Central
1:45 PM ET
Sponsor Lunch Presentation
1:00 PM Central
2:00 PM ET
Day 1 Content Sessions Adjourn
2:00 PM Central
3:00 PM ET
New Orleans Brewery Tour
Golf at English Turn Country Club
Axe Throwing
Manchac Kayak Swamp Tour
6:30 PM Central
7:30 PM ET
Cocktail Party
Red Fish Grill - 115 Bourbon St. (6:15pm SHARP shuttle or 10-minute walk from hotel)
7:30 PM Central
8:30 PM ET
Dinner
Red Fish Grill - 115 Bourbon St, New Orleans
Tuesday, 06/06
7:45 AM Central
8:45 AM ET
Coffee Service Available
Canray Foyer
8:00 AM Central
9:00 AM ET
VIP 1:1 Meetings
Canray C - next to General Session room (by invitation only - please check email)
8:30 AM Central
9:30 AM ET
Breakfast Buffet Opens
Canray Foyer
9:35 AM Central
10:35 AM ET
Notes from the Emcee
- MC
- Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm
9:40 AM Central
10:40 AM ET
Keynote: Fixing the Web: Building Intent-Targeted Ads That Help People
Ad targeting on the internet is broken – and it's breaking the internet. Cookie targeting is bad / getting worse, as more ad dollars chase fewer people. Android users cost four times more than iOS, and over half the population can’t be targeted, period. How can publishers leverage their first-party data and content to target consumer intent, deliver 100% of intended audience and even help rather than annoy their readers?
- Keynote
- Jonathan Roberts, Chief Innovation Officer, Dotdash Meredith
10:10 AM Central
11:10 AM ET
Presentation: TheSoul of CTV
With more than twenty billion video views a month on social, what is TheSoul learning about migrating some of its most successful digital brands to OTT/CTV? About cutting the best deals with OTT platforms, how much do content providers need and what does and doesn't translate from social to CTV?
- Presenter
- Michael Boccacino, Senior Director of Content Partnerships, TheSoul Publishing
10:25 AM Central
11:25 AM ET
Sponsor Spotlight & Coffee Break
10:55 AM Central
11:55 AM ET
Panel: From Digital Video to CTV: Does Streaming Have a Strategy?
How can video everywhere work as a business for publishers new and old as IP migrates across screens and into TV experiences? Our panel explores the content and business models that are working for media brands as they work with a broader range of platforms.
- Moderator
- Joe Mandese, Editor-in-Chief, MediaPost @jmandese
- PanelistS
- Michael Boccacino, Senior Director of Content Partnerships, TheSoul Publishing
- Michael Newman, Director of Transformation, Graham Media Group
11:30 AM Central
12:30 PM ET
Q&A: Portfolio Management: Making Penske More Than The Sum of Its Parts
Penske Media Group has executed one of the most ambitious and diversified media acquisition strategies in the industry. From WWD to Dick Clark Productions, Art News to She Media, how does PMG make business sense from such a wide collection of brands working across so many niches, channels, audiences? The company's revenue strategist shares what they have learned about the gentle art of amortizing centralized resources vs. letting each brand grow on its own terms. How are tech, direct and programmatic ad sales, e-comm and marketing organized to add up to more than the sum of the parts? And what does Penske look for in bringing even more brands into the family?
- Interviewee
- Brian Levine, VP, Revenue Operations, Penske Media
- Interviewer
- Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm
11:50 AM Central
12:50 PM ET
Roundtable: The New TV: Streaming
How are publishers best amortizing content, costs, and partnerships to capitalize video everywhere?
- Featuring
- Gavin A. Goffe, VP Ad Sales Operations & Yield Management, Newsmax Media, Inc.
11:50 AM Central
12:50 PM ET
Roundtable: The New Radio: Podcasting
How are publishers creating businesses and brands around the podcast/streaming audio explosion?
- Featuring
- Vanessa Wheeler, Director, Marketing Strategy and Events, Post Studios, New York Post
1:00 PM Central
2:00 PM ET
Day 2 Content Sessions Adjourn
2:00 PM Central
3:00 PM ET
Swamp Airboat Tour
Ziplining
French Quarter Walking Tour & Café du Monde
Golf at Lakewood Golf Club
6:15 PM Central
7:15 PM ET
Cocktail Party
King Terrace (at hotel)
7:30 PM Central
8:30 PM ET
Dinner
Tujague's - 429 Decatur St, New Orleans (7:15pm SHARP shuttle or 10-minute walk from hotel)
Wednesday, 06/07
8:00 AM Central
9:00 AM ET
Breakfast Buffet Opens
Canray Foyer
8:45 AM Central
9:45 AM ET
Case Study: First-Party Data…Like You Mean It: theSkimm
The latest hot topic in publishing? Diving deeper into newsletter niches and leveraging more first-party data. Since disrupting the media landscape over a decade ago, theSkimm has fundamentally changed the way Millennial women consume news and make decisions. From the start, theSkimm created a line of communication with this audience, building trust and loyalty to hear directly from them. CRO Mary Murko shares what theSkimm has learned through its recent State of Women report and how the brand leverages their unique approach to help partners speak to, and better engage with, women through its newly launched in-house agency, SKM Lab.
- Presenter
- Mary Murcko, CRO, theSkimm
9:15 AM Central
10:15 AM ET
Task Forcing AI
With so many unknown and fast-moving pieces involved in AI/ML’s impact on media, companies need a strategy for building a strategy. Major players like Trusted Media Brands have created internal task forces for tackling problems. Who needs to be included, around what topics, with what immediate and long-term goals? And how can the learnings get democratized throughout an organization? Emily shares TMB’s task force model.
- Presenter
- Emily Christner, Chief Product Officer, Trusted Media Brands
9:30 AM Central
10:30 AM ET
Panel: Solution or Scourge?: Generative AI and Media Business Models - Discuss
Traditional search intersects publisher traffic, ad, and affiliate revenue so deeply that any shift in the query and results models are bound to reverberate into the media business models. But how, where, and to what good and bad ends? And how are publishers themselves researching and testing ways that they can harness AI to better serve advertisers and readers?
- Moderator
- Estee Cross, Vice President, Head of National Sales, USA TODAY Network
- PanelistS
- Emily Christner, Chief Product Officer, Trusted Media Brands
- Justin Davis, VP of Commerce and Subscription, IGN
- Richard Jones, Co-Founder, Gray Jones Media
10:00 AM Central
11:00 AM ET
Conference concludes
None